Content Strategist-Marketer resume

1.
Frank Ruscica
‘92-’05: comp sci, IT, data sci -> Amazon-/Microsoft-/VC-praised business plan. ‘06-
present: making MyPlannedCo disruptive via comedy -> 200 pages of the first
startup comedy (SC), my serial novel designed to turn readers into equity crowd-
funders. Later via SC: marketing, customer showcasing, spin-offs, TV adaptations.
515 East 12th Street, Apt. 7B
New York, NY 10009
(646) 583-0705
frank@postromcom.com
AS A REWARD FOR HIRING ME, MY NEXT EMPLOYER WILL RECEIVE A FREE
OWNERSHIP STAKE IN MY PLANNED STARTUP
My innovative plan to popularize my startup comedy can be implemented for
$30K. So I’m in the market for a job. So I want hiring me to be a no-brainer. Re:
the value of said stake is likely to be high soon: https://medium.com/@Post
RomCom/growth-engine-for-broadcast-tv-networks-via-my-amazon-microsoft-
vc-praised-business-plan-e7c0b2fba7a3.
SUCCESSES
Adver-ties — Content Strategist/Marketer, Business-Plan
Researcher/Developer, Software Designer
1992 - PRESENT
I’ve developed a business plan for establishing the most popular online
market for customized education (CE) [1]. The 1998 version of the plan was
praised by the then Manager of Microsoft Research’s Learning Sciences and
Technology Group (his praise: http://blogmaverick.com/2005/01/31/grokster-
and-the-financial-future-of-america/#comment-7049). A precondition for
establishing the Amazon of CE is launching and popularizing Adver-ties, the
next-gen variant of LinkedIn I designed [2]. The 2004 version of the design was
praised by Amazon’s first Director of Personalization, and by an analyst at top
venture capital firm Draper Fisher Jurvetson (http://www.businessweek.com/
stories/2005-02-13/one-more-thing-on-43-things).
I’ve written said 200 pages [3], which are designed to turn readers into equity-
crowdfunders of Adver-ties [4]. After I raise (crowd)funding to implement
Adver-ties, I’ll use my startup comedy (SC) to 1) raise awareness of the
(coming) website, 2) showcase site users, 3) . . . [5] Again, my SC is a product
of my focus since 2006. My 1.0 plan to disrupt via comedy centered on
learning how to run marketing and site-user showcasing as a profit center [6].
More precisely, learning how to manage an analytics-savvy variant of Alloy
Entertainment, a book packager and TV-programming producer that was
acquired for $100M in 2012.
[1] From a January 2017 article on eMarketer.com: “A survey of B2B executives
conducted by Clutch in September 2016 asked about content marketing
tactics, and found that original research and data are the most effective B2B
marketing approaches.”
[2] Adver-ties 1.0 will center on 1) an online market for the advertisement
SKILLS
Content strategy/marketing
Business-plan research/
development
Data science
Software engineering
Software design
Business analysis
Project management
AWARDS
From top venture capital firm
Draper Fisher Jurvetson
Finalist in DFJ’s 2004 business-
plan competition
From the U.S. National
Institutes of Health
Co-recipient of 1999 Innovation
Award for diagnosis-support
software I co-developed at
Medicine Rules

2. spaces on solo-blogger blogs (e.g., portfolio blogs), 2) a virtual currency (cash
transactions will be supported also). Prices in this virtual currency will contain/
reflect only truthful peer ratings of work samples. Ratings of this kind are a
top predictor of work performance, according to a much-cited meta-analysis
of 85 years of personnel-selection research (4247 citations as of December 6,
2017). Other top predictors are often unavailable (e.g., test results). So prices
in the virtual currency will be ideal for ranking people within individual job/skill
categories. These rankings will make it much easier for Jane Q. Upwardly-
Mobile to identify others who (can) best complement her (ditto for John Q.).
[3] I have what some neuroscientists call comedy-writer brain (i.e., my
neuroanatomy enables non-conscious processes of my brain to reliably
identify remote associations). My business insights are products of my
longtime effort to maximize the likability of my comic persona (my focus from
1992 to 2005 was leveraging computer science and data science to expand
educational and economic opportunity, and to customize education).
[4] Precedent for startup comedy: Gimlet Media raised equity-crowdfunding
from listeners to its podcast titled Startup, which was then about starting and
running Gimlet.
[5]
[6] Re: marketing via character-driven dramatic narratives (e.g., comedies) >
marketing via journalistic stories, see 2006 book Made to Stick: Why Some
Ideas Survive and Others Die, 2013 book Contagious: Why Things Catch On and
2009 book On the Origin of Stories: Evolution, Cognition and Fiction.
Re: my novel is a product of over a decade of focus on writing, see the 2007
paper in The Journal of Creative Behavior titled “Ten Years to Expertise, Many
More to Greatness: An Investigation of Modern Writers.”
Re: the value-add of comedy in content marketing:
From a 2013 article on Nielsen.com: “The Nielsen Global Survey of Trust in
Advertising polled more than 29,000 Internet respondents in 58 countries to
measure consumer sentiment on 19 forms of paid, earned and owned
advertising formats. Forty-seven percent of global respondents agreed that

3. humorous ads resonated most. Regionally, survey respondents in North
America, Europe, Middle East and Africa indicated that ads that made them
laugh were most appealing.”
From a September 2015 article on Contently.com: “Social media has never
been more important or effective for brands and publishers. . . . A recent
report from Shareablee—a social media analytics platform that collects,
processes, and analyzes over 2 million social media posts every day—offers
incontrovertible evidence . . .”
More re: the value-add of combining comedy, dramatic narrative and business
research:
From a September 2016 article on VentureBeat.com: “Content marketing is up
300%, but only 5% of it matters . . . Beckon—the marketing performance data
platform—has analyzed over $16 billion in omnichannel marketing spend and
performance data to better understand what works, what doesn’t, and where
to invest your budget. . . . [Beckon] found that a very small fraction of branded
content—just 5 percent of it—accounts for 90 percent of engagement.”
Global Crossing — Business-Plan Researcher/Developer,
Software Designer
2000
Co-developed a business plan for a joint venture (JV) between Global Crossing
and Certco. After the plan was reviewed by executives of the two companies,
the JV received initial funding of $10M.
Metropolitan Telecommunications — Project Manager
1998-9
Managed the design and launch of an ISP that served over 15K New York City
residents during my tenure. Managed a permanent staff of four and numerous
consultants.
Medicine Rules — Co-Founder, Software Engineer, Project
Manager, Business Analyst
1995-8
Designed and engineered software, managed projects, analyzed (business)
processes associated with providing health care. MR recorded sales of $880K
during my tenure. Managed eight student-programmers during 1995-6, and four
during 1996-7.

4.
OTHER WORK
Marketing/IT/Business Consultant
2001-PRESENT
Have provided solutions to many clients.
EDUCATION
Stony Brook University — Computer Science, Biochemistry
1992-5
Completed coursework commensurate with a B.S.C.S.
1990-1
Completed 45 credits of the biochemistry major. My plan to work in or around
medical research (e.g., as a journalist) was undone in November 1991 by my
exposure to the pre-Web Internet.
Colgate University — B.A., Political Science
1984-8
Minored in economics. Focused on learning how to expand opportunity via
public policies (e.g., via requisite economic analyses). Recognized that my
legislative agenda was a non-starter given the political climate (conservatism
vs. early-stage neoliberalism).
University of Chicago
Admitted to the class of 1988.