The document discusses a group's proposal for a new FererroRocher chocolate product for Valentine's Day that combines FererroRocher chocolate with strawberry. The group chose this combination because chocolate is associated with love, FererroRocher is a high-class brand, and strawberry is a usual flavor combination that customers favor. The target audience is ages 16-45, unisex, and includes students, workers, teenagers, and lovers of Ferrerorocher chocolate. Potential competitors include Godiva, but the new product differs in its combination of flavors and innovative packaging.

1. Enterpreneurship Lecturer’s : MrThiru Group name : Pisco Group Member : Ron Ling Xiang Loong Salahudin King SitiZanira ZamaniSahudi

2. Product Logo

3. Reason why we choose product

4. New Product For FererroRocher Valentines day Why We choose FererroRocher? -chocolate is synonym with love - One of high class chocolate brand -Create new product (limited edition)

5. Why we combine FererroRocher with strawberry? -Shape of strawberry -Usual Combination -Customers Favourite -Colourof strawberry

6. What do you like to give on valentines day?

7. What brands of chocolate do you like?

8. Which one is your favourite combination?

9. The Packaging

10. Target Audience Demographic Age :16 – 45 years old Sex : unisex Marital status : Single and Married Ethnicity: all culture

11. Psychographic Lifestyle : student,workers,teenagers Lovers Ferrerorocher lovers

12. Competitor Godiva chocolatier Inc is a leading manufacturer of premium-quality chocolates. Godiva also sells its chocolates through direct-mail catalogs and via the Internet. Founded in Belgium, the firm has been owned since the 1960s by Campbell Soup Company and is now headquartered in the United States.

13. Similarities Both of this company selling chocolate Famous Chocolate brand Valentine special edition

14. Differences Doesn’t have a combination with strawberry Packaging The taste

15. Strength Godiva FererroRocher Packaging Good combination of flavour New and innovative idea High quality of chocolate Reasonable price. Served a strong chocolate in market and through product diversification High visibility High quality of chocolate Stores are almost available in almost every market More emphasis on sales promotion

16. Weakness FererroRocher Lack of product mix or product basket as other brands has No varieties other than chocolate candy .like wafer, milk drinks has been introduced yet . Godiva Packaging is not attractive Single manufacturing unit at one place lack of new technology to produce fine chocolates. Lack of innovative and designer chocolates in the festival season

17. Opportunities FererroRocher Create a new mix of a product in one basket Create a new flavour Example : strawberry mixed chocolate Increase personal relation outside of city Organize the event with public to introduce the product. Godiva More attractive packaging Get a new technology to produce fine chocolates. Innovate and design a new chocolate in festival season

18. Threats FererroRocher Price wars with competitor A new competitor in market. Cash flow. Godiva Many types of chocolate from others company Price wars with competitor

19. 4 p’s Product Price