pptx version

2. Content Part 1: Who is Innovita? Part 2: From the Creative Brief… Part 3: Creative Concept Part 4: Executions Part 5: Q&A

3. Who is

4. Innovita Advertising (Saatchi & Saatchi 2011) (Barraud, n.d.)

5. Awards 1998-2003 2000 2004, 2006, 2010 (Seeklogo 2011) (Media Federation 2011) 2007-2008 (Shaadi.com 2011) 2007-2010 (John, B 2011) (Effie Worldwide 2011)

6. We are the vitamins you need! Blandina – Vitamin C (Senior Copywriter) Sunny – Vitamin A (Art Director) Mandi – Vitamin B (Brand Development Director) Crystal – Vitamin E (Execution Planner) Yvonne – Vitamin D (Digital Media Director)

7. Our Clients (bakura 2011)

8. From the Creative Brief…

10. Issue and Insights (Cowling 2011)

12. Single-minded Proposition (SMP) Worth the effort

13. Target Audience - Primary (Dazeleyn.d.) (Cohen n.d.) (Simpson n.d.) (thenakedsnail, n.d.)

14. Target Audience - Secondary (Compessionate Eye Foundation n.d.)

15. Tone of Voice (Lewis n.d.) (Vervitsiotisn.d.) (Beard & Cerf 1993)

16. Requirements Channels:  Budget: $XXX,XXX.00 

17. Creative Concept

18. (Google 2011) (Twitter 2011) (Facebook 2011)

19. Worth the effort? (Walsh, n.d.)

20. Yes, it is! (Stanmore, n.d)

21. Yes, it is! Jeremy, 25-year-old, said `I keep my social network running for my girl.’ (King, n.d.)

22. Be A Good Guy (Yamada 2004)

23. Executions

24. Game – The Good Guy Challenge Rules: 100-day campaign Complete tasks to accumulate points Top 3 players will receive prizes form Google+

25. Homepage

27. Uni-mode

28. Work-mode

29. Family-mode

30. 3D Outdoor Figures Mr. Good Guy

31. Find Mr. Good Guy!

32. Example: Sydney

33. Embedded Videos in Google Flash Banner

37. You can choose from…

38. Age 18 - 24

39. Age 25-29

40. Age 30-35

41. Classified Ad

42. We look forward to working with you! Google +: Be A Good Guy!

43. Q&A

44. References Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/104821996>. Bar, J., 2009, ‘Redfern Railway Station’, Sydney –City and Suburb, weblog post, 14 May, accessed 11 October 2011, <http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>. Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard. Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>. Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, < http://www.gettyimages.com.au/detail/97533802>. Cowling, D 2011, `Australian Google+ User Numbers – August 2011’, SocialMediaNews.com.au, 23 August, accessed 12 October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>. Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>. Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>. Facebook2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>. Google 2011, `Google+: real life sharing, rethough for the web’, Google.com, accessed 12 October 2011, <https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>. Bakura 2011, ‘Logo Design Company’, Graphic Design Logo, weblog post, accessed 9 October 2011, <http://www.graphicdesignlogo.net/tag/best-logo-design-company/>. Johns, B. 2011, ‘Porsche, off the pedestal’, Media Room, accessed 9 October 2011, <http://media-room.c-k.com/tag/adweek/>.

45. References Jtu100, 2008, ‘Tribute to Town Hall Station #1’, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, <http://sydneytransportblog.wordpress.com/>. King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/107217376/Riser>. Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>. Media Federation 2011, ‘Upcoming Awards’, accessed 9October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>. NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, <http://www.cityrail.info/about/history/central_station>. Saatchi & Saatchi 2011, `The Lovemarks Company – Office’, Saatchi & Saatchi, accessed 11 October 2011, <http://www.saatchi.com/global_network/office_locations?agency=72>. Scott, J., 2011, personal interview on 2 October 2011. Seeklogo 2011, ‘Vector Logo: Advertising Age’, Seeklogo.com, accessed 9 October 2011, <http://www.seeklogo.com/advertising-age-logo-3725.html>. Shaadi.com 2011, ‘Most Innovative Companies’, Shaadi.com, weblog post, accessed 9 October 2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>. Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>. Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.

46. References thenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>. Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>. UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>. UOW, 2011, UOW, accessed 11 October 2011, <http://www.uow.edu.au/index.html>. UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>. Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>. Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>. Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.