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2011 - Where we're been, where we're going

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Tnooz and Amadeus hosted a webinar in June 2011, looking at developments in travel technology in the past six months, and where the rest of the year might lead. Presenters included representatives from Amadeus, Rockcheetah and Mobile Travel Technologies.

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2011 - Where we're been, where we're going

  1. 1. 2011 - Half Year Report<br />Where We’ve Been...<br />...Where We’re Going<br />
  2. 2. *<br />Dynamics in travel merchandising<br />Brian Beard - travel technology executive consultant, Amadeus<br />*<br />Social commerce opportunities in travel<br />Robert Cole - founder, RockCheetah<br />*<br />Mobile travel products, platforms and technology<br />Gerry Samuels - executive director, Mobile Travel Technologies<br />Moderator<br />Kevin May – editor/co-founder, Tnooz<br />
  3. 3. Dynamics in Travel Merchandising<br />Brian Beard<br />Executive Consultant, Travel Technology<br />
  4. 4. 4<br />Predictions – Early 2011<br />Dynamics in Travel Merchandising<br />Collaboration of suppliers<br />Common Web Services models<br />Merchandising and business travel<br />Common standards<br />Backlash from consumers<br />
  5. 5. 5<br />Results – Mid 2011<br />Dynamics in Travel Merchandising<br />Healthy debate and not so healthy debate<br />Standards moving slowly<br />Supply Chain positioning<br />Technology evaluation<br />
  6. 6. 6<br />Looking Ahead – late 2011 and beyond<br />Dynamics in Travel Merchandising<br />Sales channels emerging<br />Multiple standards<br />New technologies emerging<br />Healthy marketing budgets<br />Targeted campaigns<br />
  7. 7.
  8. 8. Social CommerceYesterday, Today & Tomorrow<br />tnooz-Amadeus Mid-year 2011 Webinar<br />
  9. 9. Social Commerce – Primordial Swamp<br />June 29, 2011<br />tnooz-Amadeus Mid-year 2011 Webinar<br />Image: ElephiPelephiflickr<br />Robert Cole | RockCheetah - 9<br />
  10. 10. Social Commerce – Yesterday(Predictions from December 2010)<br />Social<br />Telepresence (FaceTime) | Hit on New Phones?<br />Location<br />Check-ins Growing Rapidly | Going Mainstream?<br />Mobile<br />NFC Gathering Steam | Maybe in June iPhone 5?<br />Commerce<br />Groupon | Rapid Expansion + Rampant Cloning<br />June 29, 2011<br />tnooz-Amadeus Mid-year 2011 Webinar<br />Image: Katherine H flickr<br />Robert Cole | RockCheetah - 10<br />
  11. 11. Social Commerce – Today(Observations from June 2011)<br />Social<br />Limited Traction for Social Currencies<br />Klout Score & Empire Ave Share Price?<br />Location<br />Geo-tailored Offers Showing Promise<br />jetBlue – 10th Anniversary<br />Mobile<br />Promo-Driven Flash Mobs<br />Ocean Properties – Bacardi Girls<br />Commerce<br />Currently, Most Group Buying Isn’t Social<br />Station Casinos – welovelocals<br />June 29, 2011<br />tnooz-Amadeus Mid-year 2011 Webinar<br />Image: kagey_bflickr<br />Robert Cole | RockCheetah - 11<br />
  12. 12. Social Commerce – Tomorrow(Prophecies beyond July 2011)<br />Social<br />Social Graph Consolidation<br />Facebook Gets Semantic<br />Location<br />Venue Harmonization<br />FourSquare Venues Project<br />Mobile<br />Near Field Communications<br />Payments, Ads & Loyalty Get Personal<br />Commerce<br />Wallets<br />Google Wallet | Apple iWallet are Game Changers<br />June 29, 2011<br />tnooz-Amadeus Mid-year 2011 Webinar<br />Image: just.Luc - flickr<br />Robert Cole | RockCheetah - 12<br />
  13. 13.
  14. 14. 2011: Where We've Been, Where We're Going<br />Mobile travel products, platforms and technology<br />Gerry Samuels<br />Founder & Executive Director<br />Mobile Travel Technologies Limited (MTT)<br />
  15. 15. Who is MTT?<br /><ul><li>Founded in 2005
  16. 16. Privately held Company
  17. 17. Launched first mobile services in 2006
  18. 18. Development Centres in EMEA & Asia
  19. 19. Dublin HQ
  20. 20. Manila
  21. 21. London (Marketing)
  22. 22. 100% Focus on Mobile Travel
  23. 23. for Travel Intermediaries
  24. 24. for Travel Providers (airlines, hotels, car rental)
  25. 25. Fast growing team of mobile travel specialists
  26. 26. Team drawn from travel technology and mobile software backgrounds
  27. 27. Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting</li></ul>MTT’s offices at <br />The Digital Hub in Dublin<br />© Mobile Travel Technologies Limited, 2011 <br />PROPRIETARY & CONFIDENTIAL<br />
  28. 28. MTT Clients include:<br />MTT Powers Mobile Web & Apps<br />
  29. 29. The mobile world changed on 29June, 2007<br />
  30. 30. 19% of all hotel queries are conducted on mobile devices<br />Google, May 2011<br />A Fact<br />
  31. 31. An Opportunity<br />“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”<br />Rob Torres, Head of Google Travel, <br />May 2011<br />
  32. 32. Orbitz sees 4x more same day bookings on mobile than on PC <br />Barney Hartford, President & CEO, Orbitz, May 2011<br />In June 2011 more people will use google maps on mobile than on desktop<br />Marissa Meyer, Google, May 2011<br />6 out of 10 mobile users download travel apps <br />May 2011 TripAdvisor Survey<br />Some (Surprising?) Facts<br />
  33. 33. Mobile purchases (US)<br />Source: InMobi Mobile Shopping and mCommerce study, May 2011<br />Full study conducted in 14 countries among 15,000 consumers<br />
  34. 34. Webintravel Conference Singapore, October 2010<br /><ul><li>“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010
  35. 35. http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704</li></ul>© Mobile Travel Technologies Limited, 2011 <br />PROPRIETARY & CONFIDENTIAL<br />
  36. 36. There can be only one<br />Source: Highlander Productions Ltd.<br />
  37. 37. Source: mobileattack.com<br />
  38. 38. Source: nytimes.com<br />
  39. 39. Source: http://niallmccarroll.wordpress.com/<br />
  40. 40. Source: globalmoxie.com<br />
  41. 41. Which mobile channels?<br />© Mobile Travel Technologies Limited, 2011 <br />PROPRIETARY & CONFIDENTIAL<br />
  42. 42. Supporting multiple mobile channels<br />Mobile Web<br />CMS<br />M<br />B<br />Device<br />Database<br />Res System<br />Connectors<br />UI Layer<br />Business<br />Layer<br />(objects & rules)<br />Native<br />Applications<br />Regular Website<br />App API<br />Transcoder<br />1st October, 2010<br />Copyright © Mobile Travel Technologies Limited, 2010 <br />Proprietary & Confidential<br />29<br />Copyright © Mobile Travel Technologies Limited, 2010 <br />Proprietary & Confidential<br />SQL Database<br />© Mobile Travel Technologies Limited, 2011 <br />PROPRIETARY & CONFIDENTIAL<br />
  43. 43. In mobile, fragmentation is forever. Deal with it.<br />Richard Wong, Accel Capital<br />Source: flickr.com/photos/ginable<br />
  44. 44.
  45. 45. Source: flickr.com/photos/silentmute<br />
  46. 46.
  47. 47. Platforms - Where to Next?<br />Need to manage the various mobile channels<br />Both mobile web and apps are relevant<br />Marketing and e-Commerce requires the flexibility to manage mobile in real-time<br />
  48. 48. Thank You<br />www.mttnow.com<br />Thank You<br />

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