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H1 2011<br />Indonesia Social Media Landscape a snapshot of Indonesian user behavior<br />3rd Report – July 2011<br />Prepared by SalingSilang.com<br />

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Salingsilang.com Report<br />This 3rd report is for H1-2011and it is a part of ongoing Indonesia social media reporting from SalingSilang.com<br />Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia<br />

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Why are we so active?<br /><ul><li> Free Press and Freedom of Self Expression

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More affordable access+ Positive economic growth (GDP $3000)

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Sense of community and important priority on relationship </li></ul>(friends and families)<br />

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Salingsilang.com<br />2011<br />Social Media Timeline<br />

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Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011<br />

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Twitter Heat Map: http://aworldoftweets.frogdesign.com/<br />3rd most active country<br />Twitter<br />Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. <br />Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.<br />

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Indonesia Twitter H1 2011<br />Twitter: Indonesian does not stop tweeting on weekends<br />Tweets<br />Average tweets per day: 1,293,131 tweets<br />Total tweets in 6 months: 234,056,721 tweets<br />http://salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />Jan - Jun<br />Avg. 53,880 tweets/hour<br />Avg. 3.8m account / month<br />Early morning: 11%<br />Morning: 30%<br />Afternoon: 26%<br />Night time: 33%<br />Jan – Mar <br />Hourly tweets of Indonesian users<br />http://salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />Check out Indonesia live tweets map at http://salingsilang.com/petatwit<br />Top cities in Indonesia that tweets<br />http://salingsilang.com<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net<br />http://salingsilang.com<br />

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Indonesia Twitter H1 2011<br />July 2011<br />Additional chart for July 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />July 2011<br />Additional chart for July 2011<br />RIP<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />June 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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Indonesia Twitter H1 2011<br />Trends<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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<ul><li>ÜberSocial37,93%

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Twitter for BlackBerry® 10,11%

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Other 8,65%

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web 8,55%

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Snaptu5,15%

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m.tweete.net 3,59%

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TweetDeck3,59%

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TuiTwit3,13%

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Mobile Web 1,96%

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Sweet As Revenge 0,95%</li></ul>Choice of Twitter Platform: Jan - Jun 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011<br />

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39,168,140<br />2nd globally<br />Facebook<br />Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009<br />Currently Indonesian is the 2nd largest Facebook users in the world<br />

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The 1st and only Indonesian <br />Facebook Page Directory <br />Categorized and track the most popular <br />Indonesian Facebook Page <br />http://fbdir.salingsilang.com<br />

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Rebranded to ON|OFF in 2011<br />20+ blogging communities<br />4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct<br />Blogger / Blogging<br />Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”<br />

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The Biggest Indonesian <br />Blogger Directory<br />http://blogdir.salingsilang.com<br />

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Indonesia Blog<br />H1 2011<br />Blog trending topics in Jan - Jun 2011<br />Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net<br />http://salingsilang.com<br />

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Social Media New Addition<br />http://www.circlecount.com/?country=Indonesia<br />

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Premier source of news, updates, info on Indonesia social media<br />Target audience: general public, user and non user of social media<br />Platform: desktop, mobile<br />Content format: text, audio, video<br />Support: Content & Creative Team<br />http://salingsilang.com<br />

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NETWORK<br />Providing social network platform to communities, groups, organizations for free<br />An existing 22 communities user generated content site<br />Growing to 100 UGC sites in 12 months<br />Platform: desktop, mobile<br />Content format: text, audio, video<br />Support: Community Team<br />http://salingsilang.com/jejaring<br />

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INDEX<br />Social Media Community Console<br />more than just an analytics tools<br />Paid Service from Salingsilang.com<br />Users: Brand Owners / Digital Agencies / Community Managers<br />Differentiation:<br /><ul><li>Focus in Indonesian Market

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Supported with Local Insights

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Supported with Local Demographics Data

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Indonesian Sentiment Analysis</li></ul>Three Primary Functions:<br />Community Engagements <br />Insights Research<br />Analytics Evaluation<br />http://indeks.salingsilang.com<br />

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Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client<br />Mobile web twitter client targeted to young users<br />No installation required, access directly from mobile browser to http://tuitwit.com<br />New features: <br /><ul><li>Multi Twitter Account

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Schedule Tweets

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TONS of FUN APPS

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Public & Private Channels

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And many more</li></ul>http://tuitwit.com<br />

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SalingSilang.com Network<br />For more information and queries <br />please contact:<br />PT Saling Silang, http://www.salingsilang.com<br />Jl. Langsat 1 no 16, Kebayoran Baru<br />Jakarta 12120, Indonesia<br />Didi Nugrahadi<br /> CEO<br />didinugrahadi@salingsilang.com<br /> Twitter: @didinu<br /> BBM: 217442A8<br /> Cell: +62 812 188 5000<br />Enda Nasution<br />Managing Director<br />enda@salingsilang.com<br />Twitter: @enda<br />BBM: 271B8EB5<br />Cell: +62 813 9487 1625<br />…and more.<br />