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Branding Initiative Backgrounder

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The timeline for history and progress on the regional branding initiative in Eastern Iowa.

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Branding Initiative Backgrounder

  1. 1. Branding InitiativeA four minutebackgrounderJohn LohmanJanuary 4, 2011<br />
  2. 2. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />
  3. 3. Regional Economic Development Groups<br />ICAD<br />Kirkwood<br />SBDC<br />UI Research Foundation<br />Mid American<br />Energy<br />UI<br />JPEC<br />EDC<br />Priority One<br />Kirkwood<br />UI<br />SBDC<br />Iowa City Area Chamber<br />Cedar Rapids Area Chamber<br />Alliant<br />
  4. 4. Corridor Business Alliance<br />ICAD<br />Kirkwood<br />SBDC<br />UI Research Foundation<br />Mid American<br />Energy<br />UI<br />JPEC<br />EDC<br />Priority One<br />Kirkwood<br />UI<br />SBDC<br />Iowa City Area Chamber<br />The vision of the CBA is to create a vital regional economy through the creation and growth of business<br />Cedar Rapids Area Chamber<br />Alliant<br />
  5. 5. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 ThePath to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />
  6. 6. Regional Branding Task Force<br />Ex Officio<br />-Dee Baird<br />-Joe Raso<br />-Chuck Peters<br />-Kim Johnson<br />John Lohman, CBJ<br />Curt Nelson, EDC<br />Pam York, UI Research Foundation<br />Josh Schamberger, IC/Coralville CVB<br />Marilee Fowler, CR CVB<br />Kristie Wetjen, Amana Colonies CVB<br />Tim Bradshaw, Eastern Iowa Airport<br />Kelly Hayworth, City of Coralville<br />Nancy Quellhorst, IC Area Chamber<br />Shannon Meyer, CR Area Chamber<br />
  7. 7. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />
  8. 8. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />August 2010 Branding Research Efforts began<br />
  9. 9. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />August 2010 Branding Research Efforts began<br />December 2010 Research Efforts Conclude<br />
  10. 10. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />August 2010 Branding Research Efforts began<br />December 2010 Research Efforts conclude<br />January 2011 Brand Platform approved<br />
  11. 11. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />August 2010 Branding Research Efforts began<br />December 2010 Research Efforts conclude<br />January 2010 Brand Platform approved<br />1st Qtr 2011 Imagination (Creative)<br />
  12. 12. Branding/Regionalism Timeline<br />December 2008 Corridor Business Alliance formed<br />Spring 2009 Chuck Peters & John Lohman started mtg<br />Nov. 2009 The Path to Regional Excellence event<br />Dec. 2009 Regional Planning Mtg with Michael Langley<br />Jan. 2010 Branding Task Force formed<br />May 2010 North Star Destination Strategies hired<br />August 2010 Branding Research Efforts began<br />December 2010 Research Efforts conclude<br />January 2010 Brand Platform approved<br />1st Qtr 2011 Imagination (Creative)<br />2nd Qtr 2011 Strategic Plan (Action)<br />
  13. 13. Economic Regional Cooperation<br />STEP 7<br />?<br />STEP 3<br />Branding Effort<br />Finishes<br />STEP 5<br />?<br />Highly Ineffective Region<br />Highly Effective Region<br />STEP 2<br />Branding Effort<br />Starts<br />STEP 4<br />?<br />STEP 6<br />?<br />STEP 1<br />Corridor Business Alliance<br />formed<br />

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