2. The Big Issue helps the
Despite being sold by homeless by providing
homeless, THE BIG ISSUE them a job, and treating
is a magazine with great them as investors of
editorial quality their own destiny
The online format
will not work for
their concept
Like all press, THE BIG ISSUE
is being affected by the shift
to the online consumption of The focus must
2007
information -25% Circulation be on the
2011
paper edition
3. Give a purpose Ultimately reducing
and identity to Empower them the number of
the vendors Homeless people
Continuous Promote a genuine
efforts to improve Increase sales hand up instead of a
editorial content cheap hand-out
4. The Homeless live on the
Streets. Major metropolis are
And people avoid eye dirty, and the
contacting with them Homelesses makes them
Failure “dirtier”
The Homeless represents Degradation
everything that a regular
person don’t want in Misery
their life
Let’s Improve Society by Cleaning the City
5. Increase the loyal
“Professionalize” the
customer base of the
activity of THE BIG
Magazine
ISSUE vendors
By Showing to everyone
where they work …
in the Streets!
6. We’ll take advantage of
the dirty city walls, full of With the Help of
graffitis, pollution stains Volunteers, Vendors, and
and garbage…. some artistic know-how
And CLEAN THEM (Moose, Banksy…)
Lets Paint all over the USING ONLY WATER AND
streets of UK… SOAP
Aka Reverse Painting
The “New Big Issue Kiosks” Aka reverse graffiti
7. “John” will have his own Stand,
so that everyone can know JOHN’S
where he usually sells the THE
BIG ISSUE STAND
He will have a name on it, so
that everyone can know and
gain TRUST and RESPECT on this
vendor, and relate to THE BIG
ISSUE
Social Awareness to the cause by
utilizing an unique art form of
communication
(using soap and water)
8. Setting a goal for John, JOHN’S
Lets say… 10k Copies sold STAND
Afterwards we’ll finally clean the
rest of the wall, leaving no marks
of the previews stand.
Therefore Cleaning the City,
something that will be always
noticeable to the public eyes.
Everyone will also know that
John, by leaving this site, is on
the right track of abandoning a
homeless condition.
This will Represent that this
cause is a WORK IN PROGRESS
and that there is still much more
to be done!!
9. Share the accomplishments of
every vendor, while sharing
unique art forms of street art.
Maintaining a touch point for
new volunteers
Engaging the social experience
by allowing users with a simple
Facebook app to draw they own
“Clean Stand Style” to be
adopted by a real Vendor
“Stand App”
10. A free awareness and social media Campaign
Social engagement and interaction with the Cause
Overall Free Branded Content (earned media) around the Homeless Cause.
Status improvement for ALL THE BIG ISSUE Vendors Resulting in bigger circulation
of the Magazine
