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Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going

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Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.

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Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going

  1. 1. 2011 - Half Year Report Where We’ve Been... ...Where We’re Going
  2. 2. * Dynamics in travel merchandising Brian Beard - travel technology executive consultant, Amadeus * Social commerce opportunities in travel Robert Cole - founder, RockCheetah * Mobile travel products, platforms and technology Gerry Samuels - executive director, Mobile Travel Technologies Moderator Kevin May – editor/co-founder, Tnooz
  3. 3. Brighter, Bolder, Better Dynamics in Travel Merchandising © 2010 Amadeus IT Group SA Brian Beard Executive Consultant, Travel Technology
  4. 4. Dynamics in Travel Merchandising Brighter, Bolder, Better Predictions – Early 2011  Common Web Services models  Merchandising and business travel  Common standards  4 Collaboration of suppliers Backlash from consumers © 2010 Amadeus IT Group SA 
  5. 5. Dynamics in Travel Merchandising Brighter, Bolder, Better Results – Mid 2011 Healthy debate and not so healthy debate  Standards moving slowly  Supply Chain positioning  Technology evaluation © 2010 Amadeus IT Group SA  5
  6. 6. Dynamics in Travel Merchandising Brighter, Bolder, Better Looking Ahead – late 2011 and beyond  Multiple standards  New technologies emerging  Healthy marketing budgets  6 Sales channels emerging Targeted campaigns © 2010 Amadeus IT Group SA 
  7. 7. Social Commerce Yesterday, Today & Tomorrow tnooz-Amadeus Mid-year 2011 Webinar
  8. 8. Social Commerce – Primordial Swamp June 29, 2011 Image: Elephi Pelephi flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 9
  9. 9. Social Commerce – Yesterday (Predictions from December 2010) • Social – Telepresence (FaceTime) | Hit on New Phones? • Location – Check-ins Growing Rapidly | Going Mainstream? • Mobile – NFC Gathering Steam | Maybe in June iPhone 5? • Commerce – Groupon | Rapid Expansion + Rampant Cloning June 29, 2011 Image: Katherine H flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 10
  10. 10. Social Commerce – Today (Observations from June 2011) • Social – Limited Traction for Social Currencies • Klout Score & Empire Ave Share Price? • Location – Geo-tailored Offers Showing Promise • jetBlue – 10th Anniversary • Mobile – Promo-Driven Flash Mobs • Ocean Properties – Bacardi Girls • Commerce – Currently, Most Group Buying Isn’t Social • Station Casinos – welovelocals June 29, 2011 Image: kagey_b flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 11
  11. 11. Social Commerce – Tomorrow (Prophecies beyond July 2011) • Social – Social Graph Consolidation • Facebook Gets Semantic • Location – Venue Harmonization • FourSquare Venues Project • Mobile – Near Field Communications • Payments, Ads & Loyalty Get Personal • Commerce – Wallets • Google Wallet | Apple iWallet are Game Changers June 29, 2011 Image: just.Luc - flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 12
  12. 12. 2011: Where We've Been, Where We're Going Mobile travel products, platforms and technology Gerry Samuels Founder & Executive Director Mobile Travel Technologies Limited (MTT)
  13. 13. Who is MTT?  Founded in 2005 ● Privately held Company  Launched first mobile services in 2006  Development Centres in EMEA & Asia ● Dublin HQ ● Manila ● London (Marketing)  100% Focus on Mobile Travel ● for Travel Intermediaries ● for Travel Providers (airlines, hotels, car rental)  Fast growing team of mobile travel specialists ● Team drawn from travel technology and mobile software backgrounds ● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL MTT’s offices at The Digital Hub in Dublin
  14. 14. MTT Clients include: MTT Powers Mobile Web & Apps
  15. 15. The mobile world changed on 29June, 2007
  16. 16. A Fact 19% of all hotel queries are conducted on mobile devices Google, May 2011
  17. 17. An Opportunity “I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time” Rob Torres, Head of Google Travel, May 2011
  18. 18. Some (Surprising?) Facts • Orbitz sees 4x more same day bookings on mobile than on PC – Barney Hartford, President & CEO, Orbitz, May 2011 • In June 2011 more people will use google maps on mobile than on desktop – Marissa Meyer, Google, May 2011 • 6 out of 10 mobile users download travel apps – May 2011 TripAdvisor Survey
  19. 19. Mobile purchases (US) Product % Buying Music/Movies/Games 42 per cent Consumer Electronics 19 per cent Apparel 14 per cent Entertainment Tickets 13 per cent Travel 12 per cent Source: InMobi Mobile Shopping and mCommerce study, May 2011 Full study conducted in 14 countries among 15,000 consumers
  20. 20. Webintravel Conference Singapore, October 2010  “And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsia WIT Conference 2010  http://www.webintravel.com/blog/wit-day-two--howto-make-money-with-mobile_704 © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
  21. 21. There can be only one Source: Highlander Productions Ltd.
  22. 22. Source: mobileattack.com
  23. 23. Source: nytimes.com
  24. 24. Source: http://niallmccarroll.wordpress.com/
  25. 25. Source: globalmoxie.com
  26. 26. Which mobile channels? Native Apps Web Apps Mobile Web Native for specific platforms Web sites AJAX/HTML Simple web sites, no device control High High Medium/High App Store URL URL Stickiness High Medium Medium Device Capabilities High Medium Low Low, only works on own platform Medium, all smartphones 100% Low to High Medium, all smartphones 100% High Medium Low Description User Experience Discoverability Device Coverage Market Share Complexity © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
  27. 27. Supporting multiple mobile channels CMS Res System Mobile Web M B Connectors Device Database Business Layer (objects & rules) UI Layer Native Applications Regular Website 1st October, 2010 App API Transcoder Copyright © Mobile Travel Technologies Limited, 2010 Proprietary & Confidential SQL Database 29 © Mobile Travel Technologies Limited, 2011
  28. 28. Source: flickr.com/photos/ginable
  29. 29. Source: flickr.com/photos/silentmute
  30. 30. Platforms - Where to Next? • Need to manage the various mobile channels • Both mobile web and apps are relevant • Marketing and eCommerce requires the flexibility to manage mobile in real-time
  31. 31. Thank You www.mttnow.com Thank You

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