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• Need strategies to help
provide resources to get
through the pressure, in a
healthy manner
• Kids need soft skill to
balance all online
interactions
• There are years of
uncertainty – Am I doing
enough or too much?
• Will I be able to afford
this?
• The amount of competition is concerning for
my kids
• I worry for their emotional health
• The advent of technology has changed how kids
learn/interact thereby limiting social & political
skills
• It’s not good enough to have a degree. Liberal
Arts won’t translate into a job today
• All this and it continues to cost more
SAY
THINK
• No control
• Concern that kids won’t
balance pressure
• I don’t always know what to
do to help
• I’m concerned that what I’m
doing might be wrong
FEEL
Problem Statement:
Parents need a way to provide themselves and
their kids strategies to help manage the
emotional toll from the competitive nature of
“being the best” so you can “get the best
education” so you can “get the best job”.

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Empathize and Define

  • 1. • Need strategies to help provide resources to get through the pressure, in a healthy manner • Kids need soft skill to balance all online interactions • There are years of uncertainty – Am I doing enough or too much? • Will I be able to afford this? • The amount of competition is concerning for my kids • I worry for their emotional health • The advent of technology has changed how kids learn/interact thereby limiting social & political skills • It’s not good enough to have a degree. Liberal Arts won’t translate into a job today • All this and it continues to cost more SAY THINK • No control • Concern that kids won’t balance pressure • I don’t always know what to do to help • I’m concerned that what I’m doing might be wrong FEEL Problem Statement: Parents need a way to provide themselves and their kids strategies to help manage the emotional toll from the competitive nature of “being the best” so you can “get the best education” so you can “get the best job”.