Demo Presentation for ELEAD

1. A²BC
Abraham Perez
Interview
Count
New 24 24 0 0
Total 24 24 0 0
Aaron Woods
Brittany Rodriguez Cela Whitley
For families and those who contribute
to the care and development of
children with delays or disabilities,
our product will aid in children’s
learning development by assisting in
play activities.

2. Lessons Learned
Hypothesis Experiments Results Iterate
80% of caretakers like the use
of technology with aiding in
the development of a child
with delays and disabilities.
We asked caretakers
"What kind of objects have
demonstrated the least
developmental results when
used?"
Most of our data showed
that technology wasn’t
preferred . They mostly said
it was a distraction and
inhibited their social skills.
Only 10%
Invalidated
We can dig deeper and find out
other tools they use instead. Try
to find alternatives that could
still aid in the development of
the child, but contain as little as
possible technology as
possible.
60% of caretakers believe that
development is a process that
involves the work of both
specialists and parents.
We asked caretakers
"What do you tell an uninformed
parent trying to fulfill the instant
needs of their child?"
Our results showed that the
one thing that was
communicated to the
parents most was that the
development of the child is a
slow, ongoing process.
74%
Validated
We may ask to understand
exactly how they pursue their
process and how it leads to the
fast development of the child in
the end.
30% of caretakers believe that
routine helps with the child's
development.
We asked caretakers
"Across the board, what patterns
or parallels in treatment do you
find effective when working with
all children who have delays and
disabilities?"
"
Even through the question
was very broad most of the
answers lead to them saying
that routine was the pattern
that helped the most with
the child's development.
84%
Validated
To expand on this we may look
at what exact characteristics
have they noticed from the kids
that follow a routine from the
kids who don’t.

3. Hypothesis Experiments Results Iterate
40% of caretakers believe that
toys with music/talking or
lights are bad for a child's
development.
We asked caretakers
"What kind of objects have
demonstrated the least
developmental results when
used?"
It was interesting to find that
almost everyone talked
about toys that had music or
lights were the least helpful
in the developmental
process.
75%
Validated
Now we may figure exactly why
these signaling toys are bad for
the development of the child by
asking what they have seen
that has lead them to this
conclusion.
60% of caretakers believe that
some parents are in denial of
their kid having a delay or
disability.
We asked caretakers
"What are the biggest problems
you find that parents have
concerning their care?"
"How dependent are parents on
your center for the development
of their child?"
However, these questions
are not so much directed to
the hypothesis at all, we
realized that as soon as we
said parents the denial topic
would come up right away.
We thought this was
interesting.
58%
Validated
Now we may try and figure out
why parents are in denial.
However, this will be a tricky
task concerning the bias and
social embarrassment of saying
that you are in denial of your kid
having a disability or delay.
Lessons Learned

4. Innovation Canvas

5. Innovation Canvas

6. Innovation Canvas

7. Innovation Canvas

8. Pains Gains
Back pains. "It's not the bottom that hurts it’s
the back."
The satisfaction of seen the growth of children
Toys used for catching child's attention are not
available immediately. "By the time I go get the
toy he's long gone."
Engaging with the children brings joy
Keeping the child engaged/ keep their
attention. "We have rooms with minimum
distractions for activities."
Guiding and helping parents in
the development of their children.
Children have a hard time staying seated
during activity sessions
Children don’t have resources or valuable
interactions at home that have developmental
benefits

9. Identifiers
• Offered plenty ideas of potential products given their vast
experience, and has been to many conferences
• Embraces technology in home/center
• “I collaborated with a tech group to bring iPads all with
software on it that lets parents communicate and see the
child’s progress while at the center. Of course, not all
parents use it, but those who do have a far better
relationship because they are more in the loop with their
child’s development”
Entrepreneur Eddie
Demographics
• Male, mid 50’s
Background
• Has multiple interest, possibly has another job
• Degree in arts, not necessarily related to childcare.
• Extremely passionate
• Feels personally connected to those with disabilities,
probably has a family member with a diagnosis
Goals
• Transferring knowledge from
parent to child using accessible,
modern resources
Challenges
• Having limited resources because of
state laws
• Facilitating communication between
parent and child’s need
• Coherence between what happens at
home and at the center
How we can help
• Assistive technology to facilitate communication that is
cost effective and easily used by child so that parent is
able to understand what the child needs
• Providing parents with first hand knowledge of what it is
like to have that disability, to make it easier to accept

10. Identifiers
• Firm believer in assuring others in themselves because of
their education – views working with the parent just as
important/difficult as working with child
• Relies on her education and access to resources (websites,
textbooks) to find new ways to help children
• Had a lot of sensory development toys available for the
children (next slide)
• “children with disabilities have a very hard time with
separation from parents”
Highly Educated Hamilton
Demographics
• Female, early 30’s
Background
• Highly efficient manager
• Has a degree in early childhood
education
• Worked in multiple kinds of centers and
exposure to different cultures
Goals
• Finding unique ways to help
each individual child – working
with their strengths and their
weaknesses
Challenges
• Developing a single product that helps a wide range of needs and
personalities
• Through discussion, a lot of children seem to just need to be calmed
down and this often requires physical attention that can’t always
come from the parent
How we can help
• Bridge coping with the different environment from home
and daycare (calming)
• Easily incorporated into routine
• Keeps child busy with their hand
• Have visible effect on child to prove to parent that there
is a physical need

11. Sensory Toys

12. Identifiers
• Will have to get creative if in a home with no toys, such as use a ball
of paper. Still able to show that there is room for development in
any arena, but there are clear advantages with having physical
objects
• “the environment has everything to do with the care I'm able to
give.”
• ”something that means I don't have to sit on the floor that has dog
pee or something gross there”
Restricted Ruth
Demographics
• Female, mid 40’s
Background
• In early intervention, visits homes where there
are very limited resources and poor living
conditions
• Open and passionate to help, but is not able to
personally introduce many physical aids
• Has to rely on relationships for development
Goals
• Cheap
• Easy for parents to use
• Helps with parents relationship with child
Challenges
• Accessing products from lower economic status
• Cultural acceptance of what needs to be
changed in a home where there is a child with
disabilities
How we can help
• Ensure the product is extremely cost
efficient
• Not too hard to use so that those in the
lower socio-economic scale find it easy to
integrate into the at home routine without
making special accommodations

13. Identifiers
• Will definitely reach out for help once they realize a child needs special care, and
provide affection. However, doesn’t see the need for their particular center to go
out of their way to make exceptions for the child as far as physical environment and
would prefer the child is in a more specialized environment
• “A boy that started in the infant room wouldn't make eye contact and struggled
sleeping well. He would have constant tantrums and meltdowns. His parents
eventually decided to put him somewhere else… as the child grew older the more
difficult caring for him became”
Comfortable Crystal
Demographics
• Female, mid 40’s
Background
• Had aspirations to work in a
different environment and settled
with working with children
• Works in a center where the
classrooms are very large
Goals
• All children need to know how to work with others
• Children should function in a group without getting
frustrated, harming others, or themselves
Challenges
• Balancing wanting an inclusive environment
where large groups of children are in a
classroom at once, but children with disabilities
are still accepted and functioning well
How we can help
• Introducing physical equipment that
ensures that the child is comfortable and
can interact with others in large group
settings, possibly acts as a coping
mechanism
• Product doesn’t effect interactions with
other children