Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Where EverybodyKnowsYour NameSunday, 19 May 2013
The InternetWhere EverybodyKnowsYour Name...and much,much moreSunday, 19 May 2013
The cookies remember you...Sunday, 19 May 2013
besides knowing who i am andwelcoming me back...Sunday, 19 May 2013
Amazon knows what i have bought andhas a pretty good idea of what i mightwant to buy next.Sunday, 19 May 2013
Facebook knows who my friends are.Sunday, 19 May 2013
Google knows what i am interestedin searching...Sunday, 19 May 2013
increasingly, that personalized greeting is becoming commoditizedRecognizing the customer with a "Welcome back Ms. --" is ...
Recognising the customer with a “Welcome backMs. -----” is one of the basics of service designSource: Jan ChipchaseSunday,...
it acknowledges who we are andreinforces our "right" to be in that(private) space.source: Jan ChipchaseSunday, 19 May 2013
And in the context of an upscale location,It also gently massages the egoSunday, 19 May 2013
Same again love?Down at the local, personable service andknowledge of previous orders is the norm. Addingto the homely and...
But brands bewareSunday, 19 May 2013
Starbucks has begun asking UK customers for their name whentaking an order. As a practice presumably employed to enhancebr...
The social cues for signalling that someone isknown are well-established and highly evolved.It can therefore be tough to g...
the imminent collision of the digital and thereal world mean these social cues are set tobecome far more nuanced.FWDSunday...
As more and more people embrace tech,Your identity, your preferences, diets andeven feelings may well be known by default(...
Consumers can come to expect intelligent, seamlessexperiences that react to their preferences everywhere theygo. From publ...
But will this lead to a societal shift in how we think aboutthe ownership of data?If in a world where everyone knows your ...
Brands and society will have to adjust to this newdata heavy world - working together tounderstand the boundaries of accep...
As research practitioners, we’ll need to keep an eye on thisnew world and all the implications that arise with it.Enter st...
Upcoming SlideShare
Loading in …5
×

Brands, people and technology

257 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Brands, people and technology

  1. 1. Where EverybodyKnowsYour NameSunday, 19 May 2013
  2. 2. The InternetWhere EverybodyKnowsYour Name...and much,much moreSunday, 19 May 2013
  3. 3. The cookies remember you...Sunday, 19 May 2013
  4. 4. besides knowing who i am andwelcoming me back...Sunday, 19 May 2013
  5. 5. Amazon knows what i have bought andhas a pretty good idea of what i mightwant to buy next.Sunday, 19 May 2013
  6. 6. Facebook knows who my friends are.Sunday, 19 May 2013
  7. 7. Google knows what i am interestedin searching...Sunday, 19 May 2013
  8. 8. increasingly, that personalized greeting is becoming commoditizedRecognizing the customer with a "Welcome back Ms. --" is one of the basics of service designToday we see people handing over their personaldata to big tech corporations, for free.These products and services recognise who we areand predict what we want. a process that has itsorigins in the physical world...Sunday, 19 May 2013
  9. 9. Recognising the customer with a “Welcome backMs. -----” is one of the basics of service designSource: Jan ChipchaseSunday, 19 May 2013
  10. 10. it acknowledges who we are andreinforces our "right" to be in that(private) space.source: Jan ChipchaseSunday, 19 May 2013
  11. 11. And in the context of an upscale location,It also gently massages the egoSunday, 19 May 2013
  12. 12. Same again love?Down at the local, personable service andknowledge of previous orders is the norm. Addingto the homely and relaxed feel of a place.Sunday, 19 May 2013
  13. 13. But brands bewareSunday, 19 May 2013
  14. 14. Starbucks has begun asking UK customers for their name whentaking an order. As a practice presumably employed to enhancebrand loyalty, for some it can come across as being a littledisingenuous and commoditised. do people really want to be onfirst name terms with their barista and have it shouted outacross a busy cafe? Particularly when they spell your namewrong... context here.faux friendliness...Sunday, 19 May 2013
  15. 15. The social cues for signalling that someone isknown are well-established and highly evolved.It can therefore be tough to get right.Sunday, 19 May 2013
  16. 16. the imminent collision of the digital and thereal world mean these social cues are set tobecome far more nuanced.FWDSunday, 19 May 2013
  17. 17. As more and more people embrace tech,Your identity, your preferences, diets andeven feelings may well be known by default(and at a glance).Sunday, 19 May 2013
  18. 18. Consumers can come to expect intelligent, seamlessexperiences that react to their preferences everywhere theygo. From public spaces, to hotels and retail.Sunday, 19 May 2013
  19. 19. But will this lead to a societal shift in how we think aboutthe ownership of data?If in a world where everyone knows your name, perhapsthere will be more value in anonymity?No Google Glass?No Phones No CamerasSunday, 19 May 2013
  20. 20. Brands and society will have to adjust to this newdata heavy world - working together tounderstand the boundaries of acceptable use.Sunday, 19 May 2013
  21. 21. As research practitioners, we’ll need to keep an eye on thisnew world and all the implications that arise with it.Enter stage Flamingo.Sunday, 19 May 2013

×