Young Lions Czech Republic 2018 Media category - Team 9

1. #creactivation

2. “
The average city dweller is apparently
exposed to over 3 500 advertising
messages every single day.
99 % of these ads have no impact at all.
Source: The Guardian

3. …because mostly there
is nothing to remember

4. To show the Czech
advertisers how
important creativity
in campaings is
CHALLENGE
Apparently,
existing learnings
are not enough
Let´s use the
strongest weapon
= their customers/
public
SOLUTIONPROBLEM

5. #creactivation Creactivation
Time´s up!
#creactivation
Let´s point out which ads needs
to go to retirement.
Viral video
campaign on social
media
Public discussion
TG:
All 18-49

6. We offer solution
Website
Tips
&
tricks
Insights
and
reaserchs
Best
practise
Case
studies
Awarded
campaigns
New
media
formats

7. Additional channels
PR articles
Direct
mailing
Social
media

8. TIMING
Campain starts in June.
We will measure the
result monthly until
the end of the year 2018
but we want to continue
with content on social
media and website.
BUDGET
200.000 CZK
We will offer
partnership
to the biggest
communication
agencies in Czech
republic.
MEASUREMENT
We will measure the results by:
 Engagement on social
media
 Shares of video
 Usage of hashtag
 Unique users on website