Wayin Ad Tech overview, including video.

1. WAYIN

2. WAYIN:
A PLATFORM TO EASILY BUILD
INTERACTIVE DIGITAL
EXPERIENCES
1.2BEntries and forms submitted
as part of Wayin Campaigns,
now averaging 500M a year
350Media titles using Wayin for
interactive experiences for
advertisers
45kcampaigns executed by the
world’s biggest and most
respected publishers, brands
and agencies

3. THE PROBLEM

4. “THE AGE OF INFOBESITY”
IS MAKING IT
HARDER TO
CONNECT WITH
CONSUMERS VIA
STANDARD ADS

5. OF US ONLINE
ADULTS ACTIVELY
AVOID ADS ON
WEBSITES
50%
OF US ONLINE
ADULTS ACTIVELY
AVOID MOBILE IN-
APP ADS
47%
OF US ONLINE
ADULTS HAVE
INSTALLED AN
AD BLOCKER
38%
AVERAGE CTR
ACROSS ALL
FORMS OF
DIGITAL ADS
0.35%

6. M A R C P R I T C H A R D
“Bottom line, it is time for marketers and tech
companies to solve the problem of annoying ads
and make the ad experience better for
consumers”
P & G C M O

7. CMOS WILL SHIFT BILLIONS
FROM AD INTERUPTIONS NEXT
YEAR TO INTERACTIVE BRANDED
DIGITAL RELATIONSHIPS
JAMES L MCQUIVEY
VICE PRESIDENT
REPORT:
THE END OF
ADVERTISING
AS WE KNOW IT
C O N C L U S I O N

8. THE SOLUTION

9. ADVERTISERS WANT
INTERACTIVE EXPERIENCES

10. EXTENDING
THE VALUE OF
PAID MEDIA

11. E X D R O G A 5 C E O
“Microtargeting people with ads they don’t want is
merely a more elevated form of junk mail. A targeted
coupon or contextually relevant promotion is a far
superior idea”
A N D R E W E S S E X

12. CLIENT:
Absolut Vodka
THE CONCEPT
Shazam and Absolut Vodka wanted to target holiday
cheer and boost consumer engagement by surprising
and delighting fans with an entertaining instant win
campaign.
THE BRIEF
To promote the limited-edition bottle designs, Absolut
tapped into Shazam’s active user base to launch a first
to market campaign to captivate and engage
consumers through an instant win contest, featuring a
sweepstakes, plenty of offers and engaging video
content.
THE RESULT
• 86% conversation rate
• 1,300 form conversions in first 48 hours

13. WAYIN PROVIDES ADVERTISERS RICH OPTIONS
TO ENGAGE PEOPLE IN PARTICIPATORY WAYSgiveaways
contestsquizzes

14. challenges
socialdisplays
polls&surveys
offers&promotions
landingpages
WITHIN INTERACTIVE ADS AND EMBEDDABLE
EXPERIENCES ON OWNED AND EARNED CHANNELS

15. expansions
forms
COLLECTING DATA AND LIFTING ENGAGAMENT
WITH DIGITAL CONSUMERS ACROSS CHANNELS

16. CLIENT:
AirWick
THE CONCEPT
Target a millennial audience with a highly personalized
experience to ensure a strong response rate, capturing
marketing opt-ins
THE BRIEF
Air Wick published a customized questionnaire to help
inform its decision around personalized fragrance
product development. Participants were guided
through one of two routes for a highly interactive online
experience that was unique to each individual.
THE RESULT
Throughout the campaign, Airwick was able to capture
190,000 form submits and replace costly and lengthly
research techniques with more efficient online
research.
Form
Submits
190k

17. MULTIPLE
CHANNELS
Facebook Ads
Google Double-Click Ads
Brand Website Embed
DATA
SECURITY
Inherent risk with use of
cheap tools or custom
experiences
COST
REDUCTION
One build across multiple
destinations, using Wayin
automation.
RE-
MARKETING
300% Uplift in click
throughs post campaign
interaction
DATA
Email addresses collected
for future retargeting
Interest/Destination
segments captured
REACH
70% social share rate
RESULTS
$78k Sales tracked via cookie
$5M Sales tracked via email
100K entries
ROI 38:1

18. CAPTURE
DATA OR LEADS
REDUCE
COSTS
BUILD
ADVOCACY
INCREASE
REVENUE
BOOST
ENGAGEMENT
ADDED 2M
CONTACTS IN
6 MONTHS
CONSISTENT &
GLOBAL DATA
CAPTURE FOR
ADS & LANDING
PAGES
COLLECTED 98%
MARKETING
OPT-INS FROM
CAMPAIGN
SAVED $3.5M IN
BUILD COSTS IN
FIRST 6 MONTHS
GLOBAL WAYIN
ROLL-OUT TO
REDUCE DIGITAL
BUILD COSTS
CLONE AND
LOCALIZE
CAMPAIGNS
FOR 26 MARKETS
IN LESS THAN 1HR
PER MARKET
25% INCREASE
IN ECOMMERCE
CLICK THRU
19.2% INCREASE
IN SALES AFTER
UGC CAMPAIGN
38:1 ROI FROM
INTERACTIVE AD
CAMPAIGN
GENERATED OVER
3000 MUJI PEN
DRAWINGS ON
INSTAGRAM
300K NEW VIEWS
OF SITE IN FIRST
QUARTER WITH
UGC STRATEGY
HAD 81.2K
SOCIAL SHARES
FROM 94.1K
PARTICIPANTS
120M FORMS
COLLECTED
FROM ONE
ADVERTISER
CAMPAIGN
COLLECTED OVER
900K NEW CRM
CONTACTS
2000 ADVERTISER
CAMPAIGNS
DELIVERED IN
FIRST YEAR OF
PLATFORM
THE BENEFITS

19. 20% OF ALL NON SEARCH
DIGITAL ADVERTISING BY
THE TOP 100 ADVERTISERS
WILL BE INTERACTIVE
EXPERIENCES BY 2020* $18BANNUAL TOTAL ADDRESSABLE MARKET
BY 2020 IN JUST TOP 100 ADVERTISERS
*TOP 100 ADVERTISERS MAKE UP 46%
OF TOTAL DIGITAL AD SPEND GLOBALLY
=
THE MARKET

20. CLEAR PRODUCT
DIFFERENTIATION
Creative Management Platforms
• Photo-shop style mobile ad creation for designers
• Motion based creative focus for mobile interaction
• No focus on promotions
• No focus on data collection
• Library of promotions and experiences in App Store
• Scalable through templates and wizard driven editors
• Ads, landing pages & embeddable apps
• PII data collection at huge volumes
Interactive Experience Platform

21. WE ARE LOOKING FOR AD
TECH PARTNERS
That wish to experiment with interactive promotions as new formats of data
collecting ad experiences, brought one degree closer to the consumer

22. THANK YOU