Resume

1. Le Peng
266 S Salisbury Street, Apt.14, West Lafayette, IN | 1(765)-479-5851 | Peng123@purdue.edu
EDUCATION
Purdue University, Krannert School ofManagement
MS in Marketing
West Lafayette, IN
05/2016
Guangzhou University, Mathematics and Information Science Department
Bachelor in Mathematics and Applied Mathematics (Financial Mathematices)
 Selected as President of Student Union of Mathematics and information science
department
 Awarded as Guangzhou Excellent League Member in 2014
 Awarded as Outstanding Student Leader of Guangzhou University in 2014
PROFESSIONAL EXPERIENCE
Guangzhou, China
06/2014
YY.com
Assistant of online Education Product Promotion for 100 Education of YY.com
 Design the education products such as one-to-one online English courses,
Practice material for those tests, and English Speaking practice to improve
grades in IELTS, TOEFL English Certification.
 Combined various products as bundles resulting in improved revenue.
 Established online shop at Alibaba for current education products and made
320,000 RMB revenue in the first month.
 Established social media promotion channel in WeChat official account. We
combined our products with professional advice for English certificate
examination and acquired more than 10,000 followers.
 Assisted my supervisors to arrange the works and assigned them to 7 interns to
make our works efficient.
Guangzhou, China
01/2015-06/2015
Bank ofChina
Hall manager
 Helped our customers to quickly find out where can they acquire the services
they want.
 Offered quick answers to some basic questions for customers, such as which
form they need to fill out before purchasing the financial products and deal with
the complaint such as waiting for a long time in order to improve our customer
experience in the hall.
Guangzhou, China
01/2013-03/2013
ADDITIONALINFORMATION
Data analysis relevant experience
 Consulting Project 01/2016-05/2016
Participated in a Vibronix consulting project, which was to perform the marketing research for a new product,
focusing on market size and segmentation.
 Web data Project 10/2015-12/2015
Participated in a webdata-mining and webdata analysis project, which is to crawldata from IMBOwebsite through
python and perform the data analysis through R-language to analyze the elements that will influence the sales of a
movie.
Interest and Professional Skill
 Candidate is familiar with the statistics analysis software such as Minitab, SPSS, SAS, SAS enterprise miner, R-
language and web data mining software Python.
Academic Paper Published 05/2014
 The paper was published on Thirteenth Wuhan International Conference on E-Business in 2015, and the primary
purpose of the paper was to figure out how to improve the clicking of mobile advertisement. We used about 300
million data from mobile advertising company to build a model finding out which ads should be push into which
apps.