Islamic SIM card story @ TechSahara.com http://www.techsahara.com/ceo-weekends-yiannis-hatzopoulos-on-why-he-build-a-sim-card-exclusively-for-muslims/

1. http://www.techsahara.com/ceo-weekends-yiannis-hatzopoulos-on-why-he-build-a-sim-card-
exclusively-for-muslims/
Recently a Greek engineer, Yannis Hatzop0ulos, launched a unique GSM SIM card exclusively for
Muslim only to help them achieve their religious duties.
The SIM card comes with applications such as a compass used to point to the direction of Mecca, a
list of prayer times, a call to prayer and an Islamic calendar to name a few. The SIM card can be used
on both smart phones and normal mobile devices.
TechMoran caught up with him, and here are his reasons.
What inspired you?
Indeed the first thing that journalists always ask me , is how a Greek engineer came up with this

2. concept.
I can say that it is a proof that serendipity rules. I was attending the Mobile World Congress in 2009
in Barcelona. At that time, I was being hosted at the Gemalto booth (www.gemalto.com) – presenting
prototyping work on SIM development and talking to business visitors. In one of the discussions I had,
the successful launch of the 2nd generation of LG’s Islamic phones came up (eg check this
http://www.lg.com/tn_en/mobile-phones/lg-GD335 ).
At that time LG was very successful with these; sold tens of millions that year, retailing around 250
USD. I was impressed with the concept; I got interested in this type of product and started checking it
out. The next few months I realized that I could pack most of the functions of an islamic phone inside
a SIM card, to turn any casual feature phone into an islamic phone simply through the swap of its SIM
card. A lot of GSM feature phones are in use in Asia and Africa, due to their low prices, long battery
lives and ease of use. Also, there are places where the networks have not been upgraded to 3G,
which can support a functional smartphone with islamic apps; and in most places prepaid
connections and high churn rates exist + lots of dual SIM phones in Asia. I always wanted to design a
really affordable product, that great numbers of people could use and appreciate in their lives.
A SIM is cheap, so this type of product-offering could be used as a utility gadget by mobile networks,
to attract those users that could not really afford an islamic phone or smartphone, but would find it
convenient (eg think of Ramadan time) to introduce islamic features in their existing GSM phones.
The concept prototype was submitted to SIMagine, a development and business plan contest
event run by SIMAlliance (www.simalliance.org) in 2010. The Islamic SIM project got a Best mobile
app award that year, which subsequently led to contacts to SIM manufacturers who eventually
provided resources to build the first network connected samples for market evaluation. Right now I
am working closely with Bluefish Technologies. I think they are No 5 in the world in SIM
manufacturing.
This SIM basically offers on plain-vanilla feature phones what you get on an Islamic
phone/smartphone, minus the Quoran text. (We get a dial-a-Quoran voice recital instead with the
SIM…)
As you know Islamic praying is a complex practice. Executed 5times/day- and times change from day
to day (based on location, date, islamic jurisprudence).
Featurewise, this SIM helps the users track the Mecca direction when navigating unfamiliar space,
delivers ringtone calls-to-prayer generated by the SIM card, redirects incoming calls during muslim
prayer time (thus cellphones need not be deactivated inside Mosques…). It also provides Arabic
calendar converters and other handy little utils. Moreover, think of places where Muslims are minority,
like India. Their phone can ring anytime during their prayer session, since the other people can not
keep track of the Islamic praying practice. With this SIM no lost calls and no disturbance by incoming
calls during a prayer session any more.
Why only for muslims?
Similar offerings for other religions are under preparation.
How does it work?
It is basically embedded software that ‘sits’ on top of the SIM Card operating system
that makes it all possible. Functionality wise you get access to these services through
your SIM menu.

3. Who is on your team?
The first prototype I designed it alone. To turn it into a product I hired
a small group of Greek engineers and was provided support engineers from LogosSolvo
(www.logossolvo.com) which belongs to the same holding group as Bluefish Technologies
(www.bluefish.com) which helps market the product.
Who are your partners-say telcos on board?
Cannot publicly disclose at the moment.
What is the market like?
Practically every Muslim person that owns a smartphone has an Islamic app installed. This is
not the case for users of feature and cheap low-end phones.
Markets in Asia and Africa are dominated by feature phones. In Africa only 14% are smartphones
and in Asia less than 25%. Around 1billion feature phones are used by Muslims and have
the potential to be transformed into Islamic handsets, through the swap of the SIM.
Also markets are dominated by prepaid connections and high price-sensitivity.
Plus many dual sim phones out there. We try to launch the service, to help MNOs attract
more subscribers to their networks, reduce churn rates and keep the users that
cannot afford a smartphone+data plan loyal to the network, giving more value and technological edge
than competition.
Any funding?
Privately funded so far.