This lecture talks about the different types of innovations broadly.

3. GPS in cars
Cellphone with cameras
Messaging service with video call.

4. E-Readers
Apple Product Innovation

5. • One of the most famous and
ground-breaking examples of
process innovation is Henry Ford’s
invention of the world’s first moving
assembly line.
• This process change not only
simplified vehicle assembly but
shortened the time necessary to
produce a single vehicle from 12
hours to 90 minutes.

6. Automatic replenishment ordering of supplies in a warehouse is an example of a process
of innovation where the whole process is enhanced for efficiency.
Video of process innovation

8. • In order to reach a wider customer base in this digital world, L’Oréal developed an App
called the L’Oréal makeup genius.
• This app allowed users to do a digital makeover and by doing so they were able to sample
the best makeups that suited their skin tones.
• The app was a huge success, being downloaded more than seven millions times.

9. • Virgin America introduced a focus group program comprising of 30 frequent flyers and customers who give
feedbacks and generate ideas on how the airline can improve its services.
• The focus group is in turn given discounts and rewards.
• One direct impact of the customers’ feedback was the development of an in-flight social network which
enables customers to connect during flights.

10. Rolex produces beautiful product
images for social media.
Another marketing innovation.

11. • After experiencing coordination issues and complications
with Windows Vista, Microsoft radically reorganized in 1999.
• They realized that too much bureaucracy and too much
departmental thinking had paralyzed the ability to
innovate at that time.
• Microsoft therefore put lots of efforts into being more agile
without rigid hierarchies.
• Video

13. • Apple is one of the best examples of incremental innovation approach.
• The flagship product—the iPhone—is a gradually evolving concept that thrives on
incremental technology updates.
• Since its launch in 2007, the iPhone has undergone multiple iterations, with each new model
offering a sleeker model, better camera, or improved speed or graphics.

17. Blue ocean

18. • Yellow Tail recognised that most wine brands
operate in a red ocean.
• Reduced or eliminated the elements that the
industry competed on.
• Differentiated themselves.
• Created a blue ocean market.
• Created a drink which was sweet enough to appeal
to the masses.
• Captured demand from beer and spirit drinkers
rather than just wine buffs.
• Only Red and White varieties.