An entrepreneur who strongly believes that the business is important but while planning for the business, apart from profit it’s impact on sustainability of planet earth must be considered about. It is this thought that will make this business 100% sustainable.

1. Yawer Ali Shah
An entrepreneur who strongly believes that
the business is important but while planning
for the business, apart from profit it’s impact
on sustainability of planet earth must be
considered about. It is this thought that will
make this business 100% sustainable.

2. Life
“The biggest persuasion by a person is
when he is appreciated in his absentia.”
A businessman with a vision, he realized
his responsibilities early on in his life and
persevered to work for his goals. He is
dedicated to work for the betterment of
environment and humanity through his
environment friendly products.
Father’s legacy
He inherits his father,
Late Justice Mazhar
Ali Shah’s ability to
win the hearts of
people, selflessly
helping the needy,
which made a deep
and lasting impression
on the people he
helped.
Education:
B.E. from Amravati
University
Inspiration
Inspired by Mr. Azim
Premji for his ability to
lead his business to
become the world’s top
IT company and his
outstanding
philanthropic work
which is a true example
of sustain inability in
business.
2

3. Work
Started as an engineer in
Kirloskar, with a dream
to become a successful
businessman, he has gone
from strength to strength.
With a vision to make
natural products for the
benefit of humanity &
environment, he
established his own R&D
team.
He established
manufacturing of
natural dyes and with
hard work and sincerity
he expanded the
business in other sectors
like Hair color & herbal
gulal.
First
Job
Started
R&D
Launched
AMA
Herbal
He established and started
manufacturing of natural dyes for
textile application in 1996 with
AMA Herbal. Revolutionizing the
natural dye industry, AMA Herbal
is today the world leader in
sustainable natural dye
manufacturing .
3

4. The Journey
Started his carrier as a sales engineer in
Kirlosak. Entered in business with
manufacturing of natural dyes with a
vision to make use of natural products for
the betterment of humanity and
environment. To realize the vision,
established own R&D. Today AMA has 6
patent filed into credit and exporting to
30+ countries
1998
1st export consignment to
Buster N Bogie, USA.
2006
Launched Vegetal Bio
Color in UAE Market.
2015
Represented India in ISO
Meet at Lyon, France.
Selected as Group
Leader for making of
International ISO
standard for Natural
Dyes.
2018
4
Received `Icon of
Health’ award from
Times of India

5. Philanthropic
activities
IAR Charitable Foundation
A strong advocate of giving back to society,
the charitable foundation provides free
medical facilities to about 15000 patients
every year. It also provides scholarship to
more then 150 students.
5
IAR Charitable
(AMA
Initiatives)
MEDICAL
FACILITIES – Free
OPD facility to
100+ patients
everyday
EDUCATION –
Scholarships to 500
+ Students
VIDYA DHAN –
Financial support to
families with
income less than
70000 a year

6. Achievements
“The measure of achievement is not
winning awards. Its doing
something that you appreciate,
something that you believe is
worthwhile.”
Julia Child
Icon of Health 2017
By
The Times Group
Best Brand for
Sustainability Award 2018
By
Uttar Pradesh Best Brand
Awards
Best Emerging MSME
Award 2015
By
MSME Conclave
Group Leader for making of
International ISO standard for
Natural Dyes
By
ISO Meet
description
6

7. Beliefs
“Successful is not the one who has acquired
immense wealth, not the one who is very
popular, not the one who has achieved all
goals that he set. But the one who has inner
peace and is happy about what he is doing
and is appreciated in his absence.”
Yawer Ali Shah
Sustainability Clean Water Clean Air
Spirituality in Business
Solve
Global warming
Social, Economical &
Environmental Growth 7

8. A Message…
• Think big & plan big. With focus on
financial growth and prosperity, also
keep sustainability in your vision.
• Set your business principle, create
values and respect them to establish a
winning team.
• Your personal growth is important, but
it should be secondary to the growth of
your business. You created this
business but now what you are is
because of this business. 8