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2012YEAR-ENDREPORT
Greetings from SCSMAfter 1 year of establishment through the collaboration between Sasin andthe Corporate Responsibility &...
Contents           Introduction…………………………………4                 Sasin                 SCSM’s core activities           Our n...
SCSM is a new unit at Sasin.                   Sasin                   Graduate Institute of                   Business   ...
SCSM’s Core Activities CURRICULUM    CONSULTING       RESEARCH               ASSESSMENT &     SUFFICIENCY  MBA/EMBA       ...
Our network              CSR Thailand                             6
“Sustainability and Social Innovation” is a new   concentration for MBA/EMBA programmes at SasinCORE COURSE:              ...
Panel Discussions October 2012Sasin Hall, 9th flr.Innovation for Social Impact                         Passion At Work: So...
Student project partnersFashion commerce business model          Business strategy for a centre for       To help dtac in ...
Some of our clients            Sustainability workshop for Siam City Cement            executives     through    Sasin    ...
Bangkok Professional ChapterSince 2007, the Net Impact Bangkok Professional Chapter is run by                        About...
Luncheon Meetings19 January 2012              “Fracture Critical”                                       Fracture Critical ...
Luncheon Meetings17 May 2012               “Innovation in Corruption”                           Dr. Siri takes us through ...
Luncheon Meetings16 August 2012           “The Business of Design and                             Working many years for G...
Luncheon Meetings15 November 2012                                                        Dr. Shafer presented the win-win ...
Shaping Business withCompassion Symposium         On  18 May 2012, Sasin Graduate Institute of Business         Administra...
Asian Forum on Corporate          Social Responsibility (AFCSR)On 26-27 October 2012, the Sasin Centre for Sustainability ...
MBA Oath voted #                             1As a Sasin graduate, I hereby promiseto actively create value to society in ...
MBA Oath voted #                                                        2Corruption/Fraud     –   I will act only in an et...
MBA Oath voted #                                3Duty to Society1. I acknowledge my responsibility as an individual to ser...
Trip to Buriram                  In partnership with BREAD (Business for Rural                  Education And Development)...
Visit to Park Ventures EcoplexPark Ventures is one of the few and newest environmentally-friendly buildings in the centre ...
We look forward to hearing from you!     Prof. Toemsakdi Krishnamra   Stephen B. Young     Honorary Chair               Ho...
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SCSM 2012 year-end newsletter

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We are happy to share our first steps with you in this year-end report, and hope to be able to move forward with you in the pursuit of sustainability; happy people, planet, and profits.

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SCSM 2012 year-end newsletter

  1. 1. 2012YEAR-ENDREPORT
  2. 2. Greetings from SCSMAfter 1 year of establishment through the collaboration between Sasin andthe Corporate Responsibility & Ethics Association for Thai Enterprise(CREATE), the Sasin Centre for Sustainability Management (SCSM) hasalready made its mark in innovating the business school curriculum, settingthe stage for training, consulting and research in sustainable businesspractice in Thailand and the region.Through our vast network of CSR, sustainability-related businessprofessionals and organisations, as well as a cosy home at Sasin, one ofthe best networks in Thailand, SCSM is able to connect students,professionals, ideas, experience, and business strategy in an engaging andseamless way. As part of the global network of CSR professionals, we alsohost the Net Impact Bangkok Professional Chapter at Sasin, where wehold a monthly luncheon meeting, featuring world-class speakers.We are happy to share our first steps with you in this year-end report, andhope to be able to move forward with you in the pursuit of sustainability;happy people, planet, and profits. Nick PisalyaputWe wish you Happy New Year and look forward to seeing you in 2013! Director, SCSM 2
  3. 3. Contents Introduction…………………………………4 Sasin SCSM’s core activities Our network………………………………...6 Curriculum…………………………………..7 Overview Panel Discussions Student Project Partners Training/consulting services……………...10 Net Impact………………………………….11 Other events……………………………….16 Contact Us………………………………….23 3
  4. 4. SCSM is a new unit at Sasin. Sasin Graduate Institute of Business Administration is the FIRST internationally accredited business school in Thailand. 4
  5. 5. SCSM’s Core Activities CURRICULUM CONSULTING RESEARCH ASSESSMENT & SUFFICIENCY MBA/EMBA FACILITATION ECONOMY IN CORE COURSE PRACTICE MBA/EMBA STAKEHOLDER STAKEHOLDER ELECTIVES ENGAGEMENT RELATIONSHIPS PUBLIC CORPORATE LEADERSHIP PERCEPTIONS OF PROGRAMS CSR INITIATIVES 5
  6. 6. Our network CSR Thailand 6
  7. 7. “Sustainability and Social Innovation” is a new concentration for MBA/EMBA programmes at SasinCORE COURSE: ELECTIVES: Financial Planning and Corporate Sustainability Management I Sustainability Management II Governance (Theory) (Practicum) Panel Discussions Sustainability Reporting and• Asset Approach to 1. Innovation for Social Impact Analysis Business Success 2. Sustainable Tourism & Hospitality 3. Passion At Work: Social• Values Entrepreneurs• Measuring Asset Quality 4. Fueling the Future: Energy and Carbon Reduction• Implementation Leadership and Ethics• In Service to Society Student Projects• Governance 1. Consulting assignment for a• Reporting company 2. Community project• Group Projects 3. Case study Doing business in Southeast and 4. Sustainable enterprise business plan East Asia 7
  8. 8. Panel Discussions October 2012Sasin Hall, 9th flr.Innovation for Social Impact Passion At Work: Social EntrepreneurshipWednesday, October 17, 2012: 13.00 – 16.30 Monday, October 22, 2012: 10.30 – 12.00 Taipida Patipat Judy Yoon Pongporn Moodhitaporn Susumpow B.R.E.A.D Sudbanthad Oxfam Opendream Huaykwang Community Kongkiat Perapong Riaz Khan S. Dev Kespechara Klinla-or Yunus Centre Appanah Pensook DTAC at AIT (ex) ChangefusionSustainable Tourism & Hospitality Fueling the Future: The Business of Energy and CarbonFriday, October 19, 2012: 13.00 – 16.30 Wednesday, October 24, 2012: 13.00 – 16.30 Michael Kwee Arnfinn Oines Patana Kasemsri Surawatanapongs Charoensiddhi Banyan Tree Soneva Group South Pole Carbon KBank Global Asset Management Foundation Juergen E. Seidel Teeradetch Herbert Saumil Tungsubutra Wade Shah Dusit Thani PTT Group Renewable GE Energy Consultant
  9. 9. Student project partnersFashion commerce business model Business strategy for a centre for To help dtac in the strategy ofto support rural development under talented Thai designers and artists to increasing the *1677 Farmer InfoPopulation and Development showcase their work and be subscriber base from 300,000 to 1Association (PDA). connected to international high- million users and to expand the end/premium markets. Battery For Life recycling program.To help EnerGaia promote the A case study about SC Village, which To expand the market of Baanrainumerous health and nutritional includes microfinance, financial Pairot organic farm, improve thebenefits of our Spirulina to household literacy, environmental management, management and operation, andconsumers in order to launch and and well-being. come up with new ideas.grow the direct retail market.Strategy for waste management and Feasibility study and strategy on Working with Sasin Building &material recovery and case study on creating the fourth creative youth Compound to propose andCoca-Cola’s water resource centre in Bangkok by TMB. implement green campus initiativesmanagement and forest to the Sasin community.conservation. 9
  10. 10. Some of our clients Sustainability workshop for Siam City Cement executives through Sasin Executive Education. CSR program advisory and training for multiple departments in Nissan Motor (Thailand) Co. Ltd. Sustainability workshop for Krungsri executives through Sasin Executive Education. Energy Efficiency Research in Thailand for Japan’s Ministry of Economy, Trade and Industry through the Japanese think-tank RITE, Change Agent, and Systainability Asia. 10
  11. 11. Bangkok Professional ChapterSince 2007, the Net Impact Bangkok Professional Chapter is run by About Net Impact globally:CREATE and is now co-hosted by SCSM. We host a luncheon meetingevery third Thursday of the month.Net Impact is a society of Corporate Social Responsibility professionals,students, and concerned citizens who come together to share best practicesand to help spread the CSR mantra to all corners of the business world.Net Impacts mission is to improve the world by growing and strengthening anetwork of new leaders who are using the power of business to make apositive net social, environmental, and economic impact. With over 10,000members affiliated to more than 300 student & professional chapters on 6continents in 90 cities and over 150 of the world’s leading graduate schools,a central office in San Francisco, and partnerships with leading for and non-profit organizations, Net Impact enables members to use business for socialgood in their graduate education, careers, and communities.Our global network of MBAs, graduate students and professionals includes adiverse group of individuals who are:• Thought-Leaders for the future of business• Leaders in Corporate Social Responsibility• Social Entrepreneurs• Environmental & Renewable Energy Experts• Non-profit Directors• International Development Specialists• Socially Responsible InvestorsFor Net Impact membership information and application, please visit www.netimpact.org. 11
  12. 12. Luncheon Meetings19 January 2012 “Fracture Critical” Fracture Critical addresses the urgent need for businesses to recognise the importance of corporate responsibility especially after the By Stephen B. Young recent financial crisis that still continues to Global Executive Director, Caux Round Table affect global business. View presentation16 February 2012 “2012 Asian Sustainability Rating: How In the 2012 ASR, Thailand was ranked #2 in CSR. Mia Overall guided us through the does Thailand fare?” 9 report, which is based on the sustainability By Mia Overall performance of companies using 100 Senior Advisory Service Manager, CSR Asia Center at AIT indicators across several Environmental, Social and Governance categories.15 March 2012 “What Investors Look For In A Social Steve has been involved in dozens of successful start-ups, most with a well-defined Venture” social component. He offered pointers on By Steve Kupetz what real-life venture capitalists look for in a Social Entrepreneur and Social Venture Capitalist social venture. 12
  13. 13. Luncheon Meetings17 May 2012 “Innovation in Corruption” Dr. Siri takes us through the facts and figures of a rice trade system that seems to benefit a group of middlemen in Thailand. By Dr. Sirilaksana Khoman View presentation Advisor to the National Anti-Corruption Commission21 June 2012 Tourism is one of largest industries that Thailand and the region depend on. Dr. Lempert explained how to maintain the beauty of the landscape through conservation and responsible business practices and awareness raising. View presentation19 July 2012 “Myanmar – Magic or Miscue?” After opening up the resource-rich country and freeing Aung San Suu Kyi, Myanmar is one of the hottest topics in business. Dr. By Dr. Jean-Pierre A. Verbiest Verbiest shared with us his decades of Asian Development Bank experience and current advisory work on how to approach one of the newest emerging markets. View presentation 13
  14. 14. Luncheon Meetings16 August 2012 “The Business of Design and Working many years for Gensler, a global architecture, design and planning firm, Tanja Green Buildings” talked about the broad spectrum of design, By Tanja Speckmann green buildings, as well as opportunities for Senior Designer, Gensler architecture firm Thailand and the region. View presentation20 September 2012 “Chiva-Som Responsibility (CSR) and Brian presented Chiva-Som, a world- renowned luxury well-being resort with a the Preserve Hua Hin Group” strong CSR program, encompassing By Brian Anderson, Sustainable Development operations, staff and community support, and Coordinator , Chiva-Som International Health Resorts environmental education. View presentation18 October 2012 “Doing Business with a Heart: The Tarakorn shared with us how he brings more than a decade of experience in the Journey of Value Creation” advertising field to fuel his passion for By Tarakorn Kamolprempiyakul creative thinking and endeavour for social General Manager, iCARE: Creative Social Agency value creation at a property developer company. View presentation 14
  15. 15. Luncheon Meetings15 November 2012 Dr. Shafer presented the win-win of attracting “The Business of Rural Development” investment to rural communities for sustainable development, as well as Second By Dr. D. Michael Shafer Harvest Power, an agricultural waste-fired Founder and Director, Warm Heart Foundation community power plant. View presentation20 December 2012 “Fishy Business?” Having founded a company that is now the largest distributor of half shell oysters, the By Bill Marinelli “Oyster King” and owner of the Oyster Bar in Bangkok addressed over-fishing, pollution, International Sales, Marinelli Shellfish climate changes, and the choices we need to start making to insure the survival of our food, well-being, and the planet. View presentation 15
  16. 16. Shaping Business withCompassion Symposium On 18 May 2012, Sasin Graduate Institute of Business Administration of Chulalongkorn University, together with the Sasin Alumni Association (SAA) and in cooperation with the B.Grimm Group, hosted a special Roundtable Symposium entitled, “Shaping Business with Compassion”, at Sasin Hall, 9th Floor. Many prominent business and cultural leaders such as Mr. Harald Link, Chairman (B.Grimm Group) Mr. Kasit Piromya (Member of Parliament, Democrat Party), Mr. Danai Chanchaochai (CEO, DC Consultants and Marketing Communications Ltd.), and Mr. Thada Savetsila (Group Director, Education Institution Sector, True Corporation Plc), participated in this discussion. After an afternoon of discussion and debate, it was agreed that compassion begins with the individual, requires balance, must address social justice and fairness, requires dialogue and action. Look out for the for the next Compassion event at Sasin and join us in 2013. 16
  17. 17. Asian Forum on Corporate Social Responsibility (AFCSR)On 26-27 October 2012, the Sasin Centre for Sustainability Management(SCSM) participated in the Asian Forum on Corporate Social Responsibility(AFCSR) at the Shangri-La Hotel in Bangkok. Hosted in different cities inAsia by the Asian Institute of Management (AIM), the Forum is the largestannual conference on corporate social responsibility in the region.As an event partner, Sasin and SCSM had a booth in the main hall for bothdays of the conference. Former Thai Prime Minister, Khun AnandPanyarachun, also visited our booth after his keynote speech. All AFCSRdelegates had a chance to win an iPad if they won a "booth stamp bingo"competition. Many people came to get the Sasin stamp, so they were askedto vote for one of the 9 MBA oaths/professional codes of conduct that wererecently written by our MBA 2012 students. The MBA oath that won easilywas the shortest one. See the top three oaths voted on the following pages.Our Chief of Operations, Alex Mavro, was a moderator for the session“Engaging Employees And Other Shareholders For Social Innovation” withDr. David Grayson CBE, Director, The Doughty Centre for CorporateResponsibility, Cranfield School of Management (UK) and Chris Levy,Associate Director, GlobeScan (UK).Our Sasin Director, Aj. Toemsakdi Krishnamra, congratulated ProfessorSteven J. DeKrey, former Dean of Admissions at Kellogg School ofBusiness, a founder of the business school at HKUST, and a long-time friendof Sasin, on his new appointment as President of Asian Institute of 17Management, the organizer of AFCSR.
  18. 18. MBA Oath voted # 1As a Sasin graduate, I hereby promiseto actively create value to society in an honest and transparent way, treat people with respect and fairness,behave in an ethical way, and actively pursue these morals in others. MBA2012 Sustainability Management 1 class exercise, voted at AFCSR
  19. 19. MBA Oath voted # 2Corruption/Fraud – I will act only in an ethical manner and discourage any fraud behavior from my colleagues and business partners.National – I will work in harmony with the local government, organizations, and communities in order to enhance corporate performance and simultaneously contribute to livelihood of the local citizens.Global – I will strive to operate the business whilst taking into account the effect of the products and organization on people globally.Employee – I will treat employees fairly by providing them reasonable compensation and good working conditions to build their loyalty.Supplier – I will act according to the contract agreement to maintain long-term relationships and help each other to grow in the industry together.Consumer – I will deliver consumers good quality of products and services at an acceptable price and meet customers’ satisfaction.Environment – I will operate the business in innovative ways to conserve the environment, not overexploit our natural resources in the long run, and promote sustainable environmental management.Information – I will report accurate information in a timely manner at the best of my knowledge for honest transparency.MBA2012 Sustainability Management 1 class exercise, voted at AFCSR
  20. 20. MBA Oath voted # 3Duty to Society1. I acknowledge my responsibility as an individual to serve the society and shall dedicate withmy full capability to benefit the society at large.2. I will dedicate to the personal and leadership development of myself and others, helping thecommunity to create sustainable and inclusive prosperity in the long run.Duty to Business Stakeholders3. I will conduct my professional life in accord with the company interest.4. I exemplify high standards of honesty and integrity while carrying out obligations to my clientand /or employer.5. I will not engage in any practice which has the purpose of corrupting the integrity of theorganization.6. I will not represent conflicting or competing interests without the express consent of thoseconcerned, given after a full disclosure of the facts.Duty as Sasin Alumni7. I will help protect and nature the reputation of Sasin Institute and will not engage in anyunethical activity that compromise the reputation of this highly recognizable institute.8. I will contribute my effort and other resource to Sasin education and community that will helpSasin continue to be an outstanding Business institute recognized by world class standard.MBA2012 Sustainability Management 1 class exercise, voted at AFCSR
  21. 21. Trip to Buriram In partnership with BREAD (Business for Rural Education And Development), we organized a trip in November 2012 to learn about village development through social enterprise. The community development under the Population and Development Association includes community banking, a youth committee, elderly care committee, health care, and the amazing life-long-learning centre, the Bamboo School. Because of the holistic approach, the communities are empowered, organized, transparent, accountable, fair, and innovative. Some key highlights about the Mechai Bamboo School include • teachers applying to teach at the school are interviewed by students • tuition fees are not financial, but paid in community service, including planting trees • Grade 10 students get to study and live in Pattaya for 1 year in order to take advantage of exposure to the tourism & hospitality, oil & gas, entertainment industries, as well as marine biology, the presence of the US navy, and understanding the sex trade industry. 21 Join us in 2013 for another trip to Buriram and Pattaya.
  22. 22. Visit to Park Ventures EcoplexPark Ventures is one of the few and newest environmentally-friendly buildings in the centre of Bangkok. SCSM took theopportunity to organize a building tour for our network members.Park Ventures was designed to be an “ecoplex” interms of• Energy efficiency• Air quality• Water management• Sustainable materials• Light balance – design for maximising the use of natural light and light sensors• Applying for US Green Building Council, under Leadership in Energy and Environmental Design (LEED) Platinum certificationThere was an overwhelming interest in this green building tour,and we had to organize it on two days in October 2012, totalling80 visitors, consisting of Sasin students, professors, Sasinadministrative staff, design professionals, and businessprofessionals.Join us in 2013 for the monthly field trip. 22
  23. 23. We look forward to hearing from you! Prof. Toemsakdi Krishnamra Stephen B. Young Honorary Chair Honorary Co-Chair Nick Pisalyaput Alex Mavro Director Chief of Operations Prae Piromya Ratchada Sungkeetanon Sustainability Manager Administrator SCSM@sasin.edu www.sasinsustainability.org SasinSustainability

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