This document discusses different types of video posts that can be used on Instagram. It notes that Instagram only allows videos that are 60 seconds or less. It then provides examples of different types of video content, including product sneak peek videos, customer testimonials, GIFs, experimental videos, and announcements. It also discusses some free tools that can be used to create videos for Instagram, such as Splice and Boomerang. The key message is that high-quality, short-form video content is well-suited for Instagram and can help promote businesses.

1. Instagram Post Types - Videos:
We learnt:
1. Why “Instagram” was important for marketing (insert blog)
2. How to create an Instagram account - A Step by Step Guide (insert blog)
3. Instagram Post Types - Images and What Scenarios of your Business or Life can you post
regarding Images (insert blog)
Today, let us look at one more interesting Instagram Post Type - Video.
Instagram, unlike Facebook allows you to only post a video which is 60 seconds or 1 minute long.
So, if you have a longer video make sure you either use an editing tool to concise it to 60 seconds
otherwise it will be abruptly cut or don't use Instagram as a platform to post it.
Though you may think that is a constraint of Instagram, this feature is what made Instagram
popular in the first place.
This has allowed Content Makers to create interesting, relevant content as time is a constraint.
Types of Videos:
As already mentioned that only 60 second videos are allowed on Instagram, there are a couple of
Types of Video content that you can showcase.
1. Product Sneak Peek Video:
Since Instagram is mostly used to market B2C businesses like Apparel, Cosmetics, Beauty
Services, Organic Soaps, Bakery products etc. a beautiful video showcasing the product sneak
peek is the best format for a 1 minute video.
It is just enough time to show your products and talk a bit about it, not too much remember you
have only 1 minute.
Courtesy: marzena.ce

2. 2. Customer Testimonials:
Yes, 1 minute is not that short too. You can have a customer testimonial video with an interesting
message embedded to showcase on Instagram.
Courtesy: epicproductionsllc

3. 3. Create GIFs:
GIFs are the format of mp4s that can be used to showcase a repetitive action. This creates interest
as the action is repetitive and can also be used to show case your products.
Example: Like the Swirling motion of a dress, The revolving table of a Cake setup,Small Make up
videos etc.
Courtesy: dressvideos

4. 4.
Interesting Experimental Videos:
Remember last time we discussed how we should only use 1 post to promote about our products
in a week and the remaining posts should be interesting content that define the personality of your
brand or YOU, if you are the brand ambassador.
Similarly, an interesting experimental video that you may have conducted might be a good video to
post.
Courtesy : thedadlab

5. 5.
Announcements:
If you are Launching a New Product, Conducting a New Workshop or Just going on a vacation -
you can always communicate better using a video.
Example: For our Online Workshop on 31st March for Branding and Personal Branding
topics we chose to create a small video and post it on my Instagram feed.

6. Now, let us look at some tools using which we can create Videos for our Instagram feed.
1. Splice:
If you know a bit about photography and video editing then Splice is the tool for you. You can
download videos from your computer that were edited using professional editing software or edit
together videos yourself using mobile apps.
Splice is a popular free editing tool from the makers of GoPro that allows you to cut together
multiple clips and add transitions, titles, and even music.
2. Boomerang:
Boomerang is a tool that helps you build videos with a GIF format. It is a separate app which can
be found in “App store” on iPhone or “Google Play” on android.
You would have to download it and then you can use it to:
1. Create a Collage of multiple pictures to create a small video.
2. Shoot a movement which will then continuously loop in creating an interesting video of the
same motion again and again.
3. While shooting videos on your phone you can choose to shoot using boomerang and since it
integrates with Instagram you can directly post it onto your Instagram account.
Now that you know What type of Video formats you can use on your Instagram account and what
free tools you can use to create your own videos to be used on Instagram, we hope to see many
more videos on your timelines.
Remember, “Only Practise makes a Man Perfect”, so start small but start TODAY!
Have a great week ahead.

7. Reach out to us for a discussion on “Creating a Digital Strategy for Your Brand” by emailing us at
sirisha@brandingbypixels.com
Happy Marketing,
Sirisha Inapurapu,
Founder, Head – Marketing,
sirisha@brandingbypixels.com
www.brandingbypixels.com