marketing phase

1. Presented By:
PATEL YASH S. (150123119039)
Branch:- Mechanical
Semester:-8th
(D)
Subject:-Entrepreneurship(2181923)
Active Learning Assignment (ALA)
Topic:-Marketing Phase
03/18/18 1
GANDHINAGAR INSTITUTE OF
TECHNOLOGY
MECH 8 D3 EP

2. Content
 Introduction
 What does a Market plan defines?
 Steps in Preparing Marketing Plan
• Situation Analysis.
• S.W.O.T. analysis.
• Goals & Objectives Finalization.
• Marketing strategy & Action plan.
• Monitoring, controlling and evaluation.
 selling
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3. Introduction
 Marketing is at the heart of an organization because its task is to
identify and serve customers’ needs.
 Marketing is used to create, keep and satisfy the customer. With
the customer as the focus of its activities.
 It is marketing that delivers a company’s products and services to
customers and marketing that takes information about those
products and services, as well as about the company itself, to the
market.
 A good marketing plan is a blueprint for marketing your products
and services, and is a step-by-step guide to delivering your
business's .
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4. Introduction
 There are three phases in the marketing process:
• defining
• preparing
• selling
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5. What does a Market plan
defines?
 A well prepared marketing plan helps entrepreneurs to:-
• evaluate market acceptance.
• develop strategies to market products or services of the business.
• identify required resources to execute the marketing strategy.
• estimate marketing financial requirement.
• It also defines competitors strengths and weaknesses provides
insight into how to position products or services.
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6. Steps in Preparing Marketing Plan
 Situation Analysis.
 S.W.O.T. analysis.
 Goals & Objectives Finalization.
 Marketing strategy & Action plan.
 Monitoring, controlling and evaluation.
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7. Situation Analysis
 A situation analysis is called the foundation of a marketing plan.
 Situation analysis represents the existing situation of the business
in the market.
 It includes a thorough examination of internal & external factors
affecting a business.
 Situation Analysis represent the existing situation of the business
in the market.
 It creates an overview of the organization that will lead to better
understanding of the factors that will influence business in near
future.
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8. S.W.O.T analysis
 SWOT analysis is a strategic planning technique used to help a
person or organization identify the Strengths, Weaknesses,
Opportunities, and Threats related to business competition or
project planning.
 SWOT analysis is a structured way of looking at the strengths,
weaknesses, opportunities & threats that an organization is facing.
 This identifies key issues and opportunities for your organization
and it comprises an analysis of your internal operations.
 On identification & prioritization of SWOT results, entrepreneur
can use them to develop short-term & long-term strategies for the
business.
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9. S.W.O.T analysis
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10. Goals & Objectives Finalization
 Objectives should meet certain criteria e.g. financial, and
marketing which will be customer focused.
 They should be clearly stated, measurable and listed in order
of importance.
 They should be attainable and consistent with your
organization's culture.
 The most appropriate method in determining specific
objectives is through the co-operation of top management
with managers at a lower level, who know the market
situation & operate directly in it.
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11. Marketing strategy & Action plan
 This is the game plan that needs to be implemented to achieve the
objectives.
 It determines the way an entrepreneur position the product in the
market relative to the competitors’ products.
 The strategies or marketing mix will be the most effective
combination of the classic 4 P‘s of marketing.
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12. Marketing strategy & Action plan
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13. Monitoring, controlling and
Evaluation
 once the defined marketing strategies are implemented clearly
monitoring of its implementation is very essential.
 It may deviate at any level due to internal or external factors it is
required to bring them back through controlling action using
remedies tools.
 Involves tracking results of the marketing effort.
 Entrepreneur should prepare for contingencies.
 Minor adjustments in the plan are normal; significant changes
indicate a poorly prepared plan.
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14. Selling
 The final phase is Selling phase.
 It includes selling or distribution of the product in the market or to
the buyers.
 It includes different strategies like advertisement of the product,
offering discounts on the product , employing different approaches
on how to attract the customers.
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15. Thank you
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