2. What is a Business Plan?
A business Plan is the written representation
of your vision for your business
The business plan is a key tool for an
entrepreneur who is seeking to raise finance
3. Components of a Business Plan
Executive summary
Introduction & Concept
Management team
Macro market – Market Opportunity
Industry attractiveness
Competitor analysis
Target market
Unique Offering in terms of Product or service
Operations
Marketing Plan
Financial Plan
Appendices
4. Executive Summary
The Executive Summary must attract the
investors’ interest by highlighting the potential
idea and the ability of management to realize that
potential.
For early stage technology companies, it is
particularly important to stress the unique
selling points of the company’s product and
service and what barriers to entry will exist or
be created by the company to prevent other
companies entering into the same market.
The Executive Summary should only be a
maximum of four pages, and should be focused
5. Components of Executive
Summary
Introduction of a company with mission statement
Identifying the problem, perceiving as a business
opportunity in terms of the market and the how u
plan to solve that problem
the product or service offering, and unique selling
points, intellectual property rights, etc
management team, their experience and how they
will realize
6. Components of Executive
Summary
business operations & strategic alliances
sales and marketing strategy
critical milestones
financial projections and risks (including
quick financial overview with key figures
linking to the milestones)
7. Introduction & Concept
Give the general background, current trends
and then problem and introduce your concept
Make the reader familiar with the industry
8. Management team
Team is the most important component of
Business Plan
Give details of all team members
9. Macro market – Market Opportunity
Collect data from secondary sources regarding
the market size, trends in growth
This indicates the scope of scalability and
indicates existence of business opportunity
10. Industry attractiveness
Furnish details on characteristics of the
industry in terms of organized or unorganized
What kind of business model sellers follow in
this industry
Phase of the industry : is it emerging,
matured?
12. Unique Offering in terms of Product or
service
Be market-led.
Distinguish your product or service via a
tabular comparison with competitors, by key
market factors such as price, delivery time,
quality, payback period, etc.