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Competitive research
- 1. JEALOUS FASHION FOR THE YOUNG AND CONFIDENT. BY : YASH / HUZAEFA
- 2. Founded in Year 2007 CEO, Rachana Agarwal An exclusive women's wear from Indus League Clothing. Associated with premier fashion organisations.
- 3. WOMEN’S DENIM MARKET Women across different age brackets and spanning all shapes and sizes like to wear denim as it is comfortable, functional and durable. Women who are not at ease with western wear have taken up wearing jeans by pairing them with Indian ethnic wear like kurtis. This mix and match style is gradually picking up, particularly among women in small towns and those who come from a traditional background.
- 4. GREEN BLUE NAVY BLUE BLACK GREY 26 28 30 32 34 36 COLOURS & SIZES:
- 5. Competitor : FLYING MACHINE Flying Machine is India's first home grown denim brand and one of the coolest youth apparel brands in the country. Driven to innovate. Flying Machine continues to experiment and push boundaries, much like today’s millennia's. The brand chooses to be a trendsetter rather than a fad-follower.
- 6. Competitor : GUESS GUESS Jeans U.S.A. is a collaborative platform for artists that will offer exclusive pieces reintroduced from the archives and reinterpreted by industry cultural leaders. Each item is manufactured according to the same strict specs as original GUESS pieces from the '80s and '90s. From spinning the yarn, to knitting the fabric, each step ensures authenticity and quality found in a vintage item.
- 7. SOCIAL MEDIA PRESENCE BRAND JEALOUS 21 706 K LIKES 12.5K FOLLOWERS 1109 FOLLOWERS FLYING MACHINE 1.1M LIKES 84.1K FOLLOWERS 1954 FOLLOWERS GUESS 8.1M LIKES 84.2K FOLLOWERS 1933 FOLLOWERS
- 8. J21-CURRENT SCENARIO The brand’s USP is the three hip sizes offered under its denim category for every waist size. In denims they have a new innovation called Dynamo denim. Jealous 21 is present in large format stores like Pantaloons, Reliance, Central, Brand Factory and company’s exclusive stores and franchises.
- 9. CELEBRITY ENDORESMENT : KAREENA KAPOOR endorsed JEALOUS 21 at an event where she was promoting her upcoming movie “ HEROINE”. PAULINA VEGA (MISS Universe – 2014) launched the JEALOUS 21 Miss Universe Limited Edition.
- 10. Digital Campaign By Jealous 21 JEALOUS 21 #FreeJeansDay The Campaign was to give free jeans to young girls as college goers and girls who have just started working and know their target audience. Objective The aim on digital was to build an integrated multi-channel communication.
- 11. CAMPAIGN OUTCOMES . The concept of #FreeJeansDay caused the website to crash with over 50,000 girls logging on to register in the first few hours. The Saturday launch saw a great response with girls lining up outside the stores, even before they opened. With over 5000 girls visiting various stores across the country, 1500+ mentions were generated across social channels in the first 3 hours.
- 12. SEARCH ENGINE OPTIMIZATION ON SEARCHING FOR “WOMENS DENIM JEANS“ GUESS COMES ON 35TH LINK. ON SERCHING FOR “DENIM OFFICIAL ONLINE STORE” FLYING MACHINE COMES ON 24TH LINK.
- 13. RECOMMENDATION. Increase in number of active google pages. Presence on Google through paid media ( Google Adwords ) Higher engagement on social media. Having an SSL on website. Website to be optimised asap.