AdForum Case Studies of the Month of September 2013

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Discover our selection of advertising media cases for September 2013: the best of creativity in communications operations worldwide.

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AdForum Case Studies of the Month of September 2013

  1. 1. SEPTEMBER 2013
  2. 2. ABOUT SEPTEMBER 2013 creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation brand image Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Creative library with 150.000 pieces of creative work (all media types)
  3. 3. Brands Coca-Cola Toyota Ray-Ban Geox Blikkiesdorp4Hope Business Sectors Beverages Corporate Communication Accessories Automotive Footwear Public Interest Media/Channels Outdoor/Ambient Digital Interactive Promotion This month, discover the following… SEPTEMBER 2013 Agencies Gefen Team, Israel Draftfcb South Africa DDB, Belgium SMFB Y&R, South Africa
  4. 4. BEVERAGES/CORPORATE COMMUNICATION After your bottles, Coca-cola personalize now your environment In Israel, share your road with Coke With the recent “Share your Coke” campaign where anyone can have a customized Coca-Cola bottle or can with his name on it, Gefen Team has decided to go even a step further in Israel. They created a personalized road that greeted Coke’s consumers as they approached it, in the same personalized way consumers found their names on Coca-Cola bottles or cans... SEPTEMBER 2013
  5. 5. BEVERAGES/CORPORATE COMMUNICATION In Israel, share your road with Coke SEPTEMBER 2013 Click on the picture to watch the complete case
  6. 6. ACCESSORIES Ray-Ban promotes a new range of colored polarized glasses DDB is responsible for a transportation campaign in all major Belgian cities for Ray- Ban. Trams have been redesigned into "Ray- Ban Test-Drive Trams". On the outside, a black covering with a huge Ray-ban logo and in the inside, a range a colored filters on the windows enables you to discover Brussels, Antwerp (etc) through different Ray- Ban color lenses… Re-view your city with a new eye SEPTEMBER 2013
  7. 7. ACCESSORIES Re-view your city with a new eye SEPTEMBER 2013 Click on the picture to watch the complete case
  8. 8. AUTOMOTIVE The website you can experience outside. RAV4: a real-life adventure As potential Toyota RAV4 buyers are outdoor types who love hiking, cycling and running, the auto maker and its agency DraftFCB South Africa offered them a unique outdoor digital experience. On a mountain-biking track at Bryanston Cycle Park, they could ride on a real world, scaled-up version of the RAV4 website... SEPTEMBER 2013
  9. 9. AUTOMOTIVE RAV4: a real-life adventure SEPTEMBER 2013 Click on the picture to watch the complete case
  10. 10. How far would you go to get shoes? Geox: Who dares wins. Footwear brand GEOX is promoting its Formula 1 sponsorship with a competition in which participants must overcome their fear to win shoes. Contestants are offered 20 pairs of shoes if they can survive one lap with racing drivers Sebastian Vettel or Mark Webber, from the Infiniti Red Bull Racing team, without screaming or throwing up. Each time they show signs of losing their nerve, they lose one pair of shoes… FOOTWEAR SEPTEMBER 2013
  11. 11. Geox: Who dares wins. FOOTWEAR SEPTEMBER 2013 Click on the picture to watch the complete case
  12. 12. Encourage kids to wash their hands through a little incentive Hope Soap: an initiative to combat hygiene crisis Blikkiesdorp is one of the most disadvantaged areas of Cape Town. Due to a lack of hygiene, more people there suffer from diseases like typhoid, diarrhea, pneumonia or cholera than anywhere else in South Africa. And kids are the most vulnerable group. But simply washing their hands regularly with soap would dramatically diminish their chances of catching a disease. So how to encourage kids to use soap so often that it becomes a routine? … PUBLIC INTEREST SEPTEMBER 2013
  13. 13. Hope Soap: an initiative to combat hygiene crisis PUBLIC INTEREST SEPTEMBER 2013 Click on the picture to watch the complete case
  14. 14. Last month showcase (To see last month’s selection, click HERE)
  15. 15. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION SEPTEMBER 2013

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