Brand is Jealous 21 includes little info about the brand and my own creative social campaign which the brand can adopt in future .

1. Content Strategy
By :- Huzefa Munaf Radhuwala

2.  Founded in Year 2007
 CEO, Rachana Agarwal
 An exclusive women's wear from
Indus League Clothing.
 Associated with premier fashion
organisations.

3. BRAND
JEALOUS 21 706 K LIKES 12.5K FOLLOWERS 1109 FOLLOWERS
FLYING MACHINE 1.1M LIKES 84.1K FOLLOWERS 1954 FOLLOWERS
GUESS 8.1M LIKES 84.2K FOLLOWERS 1933 FOLLOWERS

4.  Flying Machine is India's first home grown denim brand
and one of the coolest youth apparel brands in the
country. Driven to innovate.
 Flying Machine continues to experiment and push
boundaries, much like today’s millennia's. The brand
chooses to be a trendsetter rather than a fad-
follower.

5.  GUESS Jeans U.S.A. is a collaborative platform for artists
that will offer exclusive pieces reintroduced from the
archives and reinterpreted by industry cultural leaders.
 Each item is manufactured according to the same strict specs
as original GUESS pieces from the '80s and '90s. From spinning
the yarn, to knitting the fabric, each step ensures
authenticity and quality found in a vintage item.

9.  Campaign will run for 15 days .
 Social media platforms which the campaign
will be conducted are Facebook and
Instagram.
 Winners will be judged based on the number
of Likes and comments a post has aquired.

10.  14 – 18 years of women.(School/College )
This group has a main objective is to show off
among their groups .
 18-25 years of women .( Freshers / Working
Professionals )
This group aims not to lose the ongoing trend and
stay trendy and look young and fashionable.

11.  Mrs. Mansi is of 21 years old currently
perusing her final year in B.M.S at Wilson
College Chowpatty.
 Her hobbies are reading ,music,photography
and travelling .
 Her favorite brands are Nyka,
Forever21,Aeropostale
 Her income is 15000 per month as she is also
working for customer care company

12.  This company falls in the category of action.
 The audience will engage with brand when
they are participating in the campagin

13.  Facebook Post
 User Generated Competition
 Facebook Live
 Instagram Stories /Boomerang
 DIYs

14.  #BEYOU
 First week of the month after launching the
campaign we create a user generated
campaign .
 Second Week of the month we share stories
about women who have transfer their fashion
from traditional clothing to a mix fashion .
 Third Week we host a fashion show which
will be casted on Instagram live and
Facebook live as well as posting a DIY article
in connection to your jeans.

15.  #CATWALKCASUALS
Users should post a cat walk picture or a video
of themselves ,post on their stories and
tagging three of their friends along with
jealous 21 .
Every weekend of the month top three post
will be declared as a winner and will receive
an all expense ticket to Singapore for 7 days
and pick of the day will receive a free jeans
from Jealous 21.

17. 1) 2)
Launching
of
campaign
3) 4)
UGC
5) 6) 7)
Picks of the
week
8) 9) 10)
Stories
11) 12) 13) 14)Winner
15) 16) 17)
Facebook
Post
18) 19) 20) 21) Fashion
Show (Live)
22) 23) 24) 25) 26)
Festival
post
27) 28)End
Campaign
29) 30)
DIYs
31)

18.  To increase the number of brand engagement
with the customers.
 To bring more awareness about the brand to
the public