The document criticizes content marketing for three main reasons: 1) the reason for its existence, 2) the current age, and 3) the mediocrity that plagues it. Content marketing exists primarily to promote products, it exists in an age where advertising often lacks value, and most content marketing produces mediocre work. The document argues that content marketing is "largely bollocks" due to these three flaws.

1. burne.tt
@andrewburnett

2. burne.tt@andrewburnett
Putting the U
into Content

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Content Marketing
Is, Largely, Bollocks

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Content Marketing
is, largely, bollocks
for 3 main reasons:

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1. The
Reason it
exists.

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Putting the U
into Content

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2. The age
it exists in.

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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3. The morass
of mediocrity.

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Putting the U
into Content

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Content Marketing
Is, Largely, Bollocks

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Because:
1. It exists.
2. It exists now.
3. It is mediocre.

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So…

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Thankfully, yes.

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If…

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If…

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If…

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Advertising adds
value to a product by
changing our
perception, rather
than the product
itself.

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1. The
Reason it
exists.

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2. The age
it exists in.

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3. The Morass
of Mediocrity.

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Putting the U
into Content

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Putting the U
into Content

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Thank
you.