Slack company presentation October 2020

1. Scott Beinlich | sbein

2. Problem: On teams, the people you need, the information
you share, and the tools you use are disconnected.

3. Look Familiar?

4. Solution: All your people and tools in one place.

5. Steady Customer Growth
Exceed 12M users in September 2019

6. Never been profitable
Fiscal Year Ends Jan 31

7. COVID-19 Customer Boost ≠ Earnings Boost
+20,000 paid, +90,000 total customers

8. Business Model
• Freemium model
• Monthly fees
• $6.67 / user standard subscription
• $12.50 / user plus subscription
• Only 15% of customers pay!

9. History
2013: Slack begins as an
internal tool for Stewart
Butterfield’s Tiny Speck
2015: Slack launches “App
Directory” integrations
2018: Slack absorbs
competing “HipChat and
Stride”
2019: Slack goes public
2020: COVID-19
accelerates market
need

10. Slack’s Secret Sauce: Integrations
”All the apps you need, from
Atlassian to Zoom”

11. What’s Hot: Slack Connect
• Cross-company channels
• The death of email?

12. Competitor Analysis
Slack Microsoft Teams Cisco Jabber
Text, Voice, Video
Chat + Screen
Sharing
Cross-Company
Collaboration Tools
Rich Integrations
API
Large Existing
Corporate
Infrastructure

13. Prediction: Fail unless they pivot monetization strategy
Slack vs Teams Daily Active Users

14. References
https://slack.com/
https://investor.slackhq.com/news/news-details/2019/Not-all-Daily-Active-Users-are-
created-equal-Work-is-fueled-by-true-engagement/default.aspx
https://finance.yahoo.com/quote/WORK/financials?p=WORK
https://www.statista.com/chart/22859/paid-customers-of-slack
https://investor.slackhq.com/news/news-details/2020/Slack-Announces-Fourth-
Quarter-and-Fiscal-Year-2020-Results/default.aspx
https://www.cnbc.com/2020/06/04/slack-work-earnings-q1-2021.html
https://www.cnbc.com/2020/09/08/slack-work-earnings-q2-2021.html
https://www.investopedia.com/articles/investing/012616/how-does-slack-work-and-
make-money.asp
https://www.bamsec.com/filing/176492520000251?cik=1764925

15. Questions?