this presentation is on business strategies & CSR activities of Kokuyo camlin ltd.
it covers the details about following points -
Introduction
Company Profile
Business Strategies
CSR Activities
Conclusion
Bibliography
3. INTRODUCTION:
. Kokuyo Camlin Ltd., formerly known as Camlin Ltd., is an
Indian stationery company based in Mumbai , India.
Kokuyo of Japan holds around 51% state in Kokuyo
Camlin.
Camlin manufactures arts materials , marker pens , fountain
pens , inks , pencils , and other stationery products
4. COMPANY PROFILE:
Name of Company Kokuyo Camlin ltd.
Started by: Mr. D P Dandekar.
Started in: 1931
Headquarter: Mumbai, Maharashtra.
Products: Stationery items.
Website: Kokuyocamlin.com.
Mr. D.P.
Dandekar.
7. MA RK ETI N G D EPA RTMEN T STRATEG Y:
Marketing department:
How to satisfy customer?
Which type of promotion used?
Where product is sold?
How to launch new product?
How much price is to set for product?
10. CSR ACTIVITIES:
Promoting . education, including special ....education and
employment enhancing vocation skills specially of children, women,
elderly, and the differently abled, and livelihood enhancement projects;
Contribution to the Prime Minister's Notional Relief Fund Or any
other Fund set up by the Central Government for socio- economic
development and relief and welfare of the Scheduled Castes, the
Scheduled Tribes, other backward classes, minorities and women;
11. CONCLUSION:
It is far clear that every business whether big or small can be
successfully grow by having a proper control and planning about each and
every strategy of all departments like production, H R, marketing, R&D ,
finance , etc.
The second conclusion that can be made is that only that organization
which will payback to society , by doing CSR activities will undoubtedly
achieve good market understanding and society support.