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[object Object],[object Object],[object Object],OM Kotak Mahindra Life Insurance MARKETING STRATEGIES OF KOTAK LIFE INSURANCE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OVERVIEW
Kotak Mahindra Old Mutual Life Insurance is a joint venture of the  Kotak Mahindra Bank Limited (KMBL) and Old Mutual Plc .  The Kotak Mahindra Old Mutual Life Insurance was established in 2001 and it is considered as one of the fastest growing insurance companies in India.
PERFORMANCE OF   OM Kotak Mahindra Old Mutual Life Insurance
[object Object],[object Object],[object Object],[object Object]
PRODUCTS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
WHAT IS INSURANCE MARKETING?
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX
Definition  “ Marketing mix   is the term use to describe the combination of the four inputs which constitute the core of the companies marketing system  –  the product, price structure, promotional activities, and distribution system ”
MARKETING  MIX PROMOTION MIX PRICE MIX PRODUCT  MIX PLACE MIX
  PRODUCT MIX “ Product is any article which the manufacturer desires to sell in the open market. It has the capacity to satisfy human wants.” ,[object Object]
   Maintain economy in business by promoting cost effectiveness.  Act as a trustee of policy holders.  Keep in mind the emerging trends in business environment.  Improve the quality of customer services.
PLACE MIX “ Physical distribution is the delivery of goods at the right time and the right place to the consumers”.   ,[object Object],[object Object],[object Object],[object Object]
PRICE MIX Price is the valuation of the product mentioned by the seller. Seller is willing to sell, Buyer is willing to buy at this price. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION MIX Promotional activities are for encouraging retailers and dealers to keep the stock of company’s product and also for consumers to purchase company’s products due to its various plus points ,[object Object]
MARKETING STRATEGIES OF PRODUCTS
KOTAK CHILD ADVANTAGE PLAN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KOTAK RETIREMENT INCOME PLAN
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA CENTRE
OUTLOOK MONEY Rates  Kotak Life Insurance Plans  among best in the industry
Business Standard
OTHER ACHIEVEMENTS ,[object Object],[object Object]
 

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kotak life insurance

  • 1.
  • 2.
  • 4. Kotak Mahindra Old Mutual Life Insurance is a joint venture of the Kotak Mahindra Bank Limited (KMBL) and Old Mutual Plc . The Kotak Mahindra Old Mutual Life Insurance was established in 2001 and it is considered as one of the fastest growing insurance companies in India.
  • 5. PERFORMANCE OF OM Kotak Mahindra Old Mutual Life Insurance
  • 6.
  • 8.
  • 9.
  • 10.
  • 11. WHAT IS INSURANCE MARKETING?
  • 12.
  • 13.
  • 14.
  • 15.
  • 17. Definition “ Marketing mix is the term use to describe the combination of the four inputs which constitute the core of the companies marketing system – the product, price structure, promotional activities, and distribution system ”
  • 18. MARKETING MIX PROMOTION MIX PRICE MIX PRODUCT MIX PLACE MIX
  • 19.
  • 20. Maintain economy in business by promoting cost effectiveness.  Act as a trustee of policy holders.  Keep in mind the emerging trends in business environment.  Improve the quality of customer services.
  • 21.
  • 22.
  • 23.
  • 26.
  • 27.
  • 29.
  • 30.
  • 31.
  • 33. OUTLOOK MONEY Rates Kotak Life Insurance Plans among best in the industry
  • 35.
  • 36.