The research team developed four carefully thought out scenarios, one of which was voted on through social media participation. That selected scenario was then developed into a web series using spot illustrations and online polling methods. The goal of this program is to reduce HIV risk behavior among African American youth who are experiencing a spike in HIV transmission rates. The key to accomplishing the expected outcome is through audience participation via social media engagement.

1. Flipping the Script:
A Web Series Concept for
HIV Prevention
DaVaughn Brockett
Lidia Carr
Antoine Johnson Bethune-Cookman University
Project S.T.E.P.S. II

2. The Problem
• HIV transmission rates declining for MOST racial groups in U.S.
• College-aged African Americans experiencing a rise in HIV
• Engaged discussions about HIV helps reduce the risk of
infection.
• This web series creates a platform for engaged discussions

3. • Peer Educators developed two story
scenarios
• Online poll launched to determined
which scenario would be developed
into a web series
• Storyline progressed through social
media participation
• #Steps2SurvHIVe
Overview

4. Storyline Initial Vote Selected Scenario
Procedure

5. Social Media Voting
Results
Web Series Visual
3 Step Voting Process

6. The Story of Bryan and Ashley

7. • Freshmen target population
• Peer Educator (PE) formed a “Street Team” equipped with
iPads for social media recruitment and instant voting
• Campus wide email blasts
• Faculty/staff “buy in”
Recruitment

8. • 291 Participation on Facebook
• 202 Social Media Participants on Twitter
• Total: 493 Engaged Social Media Participants for this
pilot program
Program Effectiveness

9. • Attrition
• Timing of web series
Obstacles

10. • Snapchat
• Expand to entire University population
Moving Forward

11. Questions?