2. introduction Beyonce other known as Beyoncé Giselle Knowles is an American r&b artist And pop recording artist, actress and fashion model. Born and raised in Houston, Texas. Knowles at number two on its list of the 100 Most Powerful and Influential Celebrities in the world she was also listed as the most powerful and influential musician in the world. As a solo artist, Beyonce has sold over 11.2 million albums and nearly 25 million singles in the United States. "If I Were a Boy" is written by Toby gad and BC Jean and produced by Gad Knowles for her third studio album, I am Sasha fierce (2008) the song was released as the albums lead single to u.s radio.
3. If I Were A Boy This video is a narrative video but a combination or lyrical video aswell. The lyrics of the song match what happens in the video which makes it a narrative because the actor is telling a story but also visually and lyrically goes together. the camera is used to sell beyonce as a performer. Various of times the audience get close ups of her but also of the story. Beyonce isn't dressed up in usual costume in this video because it fits the lyrics to be under dressed. The body language of beyonce is how the lyrics perceive her to be. She's saying “if I were a boy” dressed as a male so her body language is also masculine.
4. Generic conventions This video is a narrative video so the conventions of the film match the lyrics but not normal conventions of a video or the genre. R&b usually is seen to be slow but also about love, which both of these conventions the video follow but the idea of it being reverse roles for example she's the man. So the convention of the female being sexy have been challenged as she is dressed as a man and hasn't done her hair or make up etc.
