The world has changed and will continue to do so: the speed of innovation is fast-paced. But how do leaders best tackle disruption and how can everybody enable themselves and the organization to be truly innovative? In this interactive keynote session Lars Sudmann, leadership expert, TEDx speaker and principal of Sudmann & Company, will explain key areas and best practices of innovation, including tools and strategies, such as self-leadership and the “spaghetti principle” for innovation. Speaker: Lars Sudmann is the principal of Sudmann & Co. He is a speaker with background in innovation and business leadership, for instance as an executive at P&G. Lars works with companies such as the Microsoft Innovation Center, SAP, Siemens as well as startups and high-performing SMEs. He is a startup advisor and lecturer at universities in Belgium and Germany and was featured on BBC Capital, Inc, Fast Company, the Chicago Tribune and many more. His TEDx talks are top-ranked with more than half a million views.

1. 11/29/19
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Audiences
1
Innovation that Sticks
mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann
1
Book out December 2019
Preorder at
its.diekeure.be
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„Led“
Innovation
Leader
Lecturer
Board
Advisor
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Innovation
is easy!
@larssudmann
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Strategise
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Plan
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Work
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Communicate
8
Implement &
Be Happy
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Right?
@larssudmann
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Why is innovation so
important now?
@larssudmann
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A x B x C x 0 = 0
The internet and digital transformation
can add a « one » or « zero » to your
strategy and innovation formula
Cf. Ben Thomson, Stratechery
@larssudmann
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When the robots come…
how will we respond?
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Use the Spaghetti Principle
Embrace the Key Factor
Keys to an Innovative Culture
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Long operating
history
Static
Environment
Dynamic
Environment
Short operating
history
Predict & Plan!
www.lars-sudmann.com D im ensions inspired by E . R ies, The Lean S tartup, p.9
?
@larssudmann
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3. 11/29/19
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“If the path before you is clear
you’re probably on somebody
else’s.”
Joseph Campbell
@larssudmann
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The Spaghetti Principle
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Long operating
history
Static
Environment
Dynamic
Environment
Short operating
history
Predict & Plan!
www.lars-sudmann.com D im ensions inspired by E . R ies, The Lean S tartup, p.9
Test & Iterate!
(Spaghetti)
@larssudmann
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ProductsInnovation
@larssudmann
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Services Tools & Apps
Products
Leadership Business Model
Processes Innovation
@larssudmann
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#Apps
FocusBooster
Headspace
Scrivener
Evernote
Coffitivity
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Process Innovation
@larssudmann
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Aggregator Model
(e.g. TopCoder)
Facilitator Model
(e.g. Upwork, Freelancer)
Cf. MIT Sloan Review: Managing the Human Cloud, 2013
@larssudmann
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« Chunking Strategy »
@larssudmann
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Innovation leadership
requires
Leadership innovation
@larssudmann
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« Walking meetings »
@larssudmann
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« Full water meetings »
@larssudmann
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Services Tools & Apps
Products
Leadership Business Model
Processes Innovation
@larssudmann
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Optimization
@larssudmann
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Use the Spaghetti Principle
Embrace the Key Factor
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Bees or flies?
Cf. D. Baecker – Postheroic Management
@larssudmann
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5. 11/29/19
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Be bees like flies!
Cf. D. Baecker – Postheroic Management
@larssudmann
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Optimization
@larssudmann
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A degree of « wildness »
@larssudmann
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www.flickr.com/photos/rovingi/
Science behind bird
flock
Bees 5%
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20%70% 10%
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Example MyMuesliExample
MyMuesli
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Innovation can
also start by
thinking INSIDE
the box
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Illustration
Example
Sky Box
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Use the Spaghetti Principle
Embrace the Key Factor
Keys to an Innovative Culture
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6. 11/29/19
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Been Bag Photo
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III. Innovation
Culture
I. Innovation Mindset
II. Innovation
Communication
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I. Innovation Mindset
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“What will
they think
of me?”
“We can’t
do this”
“This will
never
work…”
“My
pants
are too
long…”
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FIXED
MINDSET
This is too hard
INNOVATION
MINDSET
We are not good at this
I failed Sometimes you win,
sometimes you learn
What are we missing?
This may take some effort,
let’s try the first step
Inspired by C. Dweck, Growth Mindset @larssudmann
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“Don’t be a know-it-all;
be a learn-it-all.”
Satya Nadella
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I. Innovation Mindset
II. Innovation
Communication
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“I have a plan!”
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://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer
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#Tool
Strategic Intent
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The single, most-important thing that we must
focus on is _____________________.
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Why?
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Why a “Why”?
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“The person who has
a Why can bear
almost any How”
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8. 11/29/19
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What?
Why?
(How?)
@larssudmann
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Do the
PechaKucha -
check
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Tool: Pixar Model
Once upon a time______________________
Every day_____________________________
One day____________________________
Because of that_______________________
Because of that_______________________
Until finally__________________________
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III. Innovation
Culture
I. Innovation Mindset
II. Innovation
Communication
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HiPPO
Cf. Kahneman, D., Thinking Fast and Slow
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HiPPO talk
below 25%
@larssudmann
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“Failure is actually an option here.
If things are not failing, you are not
innovating.”
Elon Musk
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What is your Line #12?
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9. 11/29/19
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Embrace the Key
Factor: Wildness
Use the Spaghetti
Principle
Embrace the Key
Factor
Build an
Innovative Culture
I. Innovation
Mindset
II. Innovation
Communication
III. Innovation
Culture
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„If you want a guarantee, buy
a toaster.“ Clint Eastwood
„It is impossible to produce
superior performance unless
you do something different.“
John Templeton@larssudmann
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Throw some Spaghetti at
the wall...and see what
sticks
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mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann
Book out December 2019
76
Audiences
1
Innovation that sticks
mail@lars-sudmann.com
@larssudmann
Facebook/LarsSudmann
be.linkedin.com/in/LarsSudmann
77