Army Contracting Presents: Social Media for Small Business


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Social Media for Small Business presented by Beth Clemons during the 1/29/13 Small Business workshop.

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  • Audience: How many of you use social media currently for personal use? How many of you use social media currently for your business?
  • Social Media Revolution Video Source: YouTube
  • Social networking – Facebook, Twitter, LinkedIn, Google+ Social networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. Curation Sites – Pinterest, Storify, Curation sites allow you to act as curator of content, which typically will be content created by others. This is the fastest growing area of social media here in early 2012 as Pinterest shows great signs of generating referral traffic, which is so valuable to marketers. A great benefit of curation social marketing is that it can be done with relatively little time spent as the curator is typically sharing content. Key, as with all social media, is to stay highly niched. Also, keep in mind copyright protection laws when sharing the content of others. Here’s a great infographic related to Pinterest and its traffic-generating record. Estimated unique visitors to increased by 429% from September to December 2011, jumping from 1.68 million visitors to 7.21 million visitors.   Social bookmarking – Digg, Delicious, Reddit, StumbleUpon Social bookmarking applications allow users to share their favorite online content with one another while also creating online bookmarks that the user can refer to in the same way he would a bookmark created offline in his web browser. Bookmarks may also count as a vote, hence content with lots of votes can rise to the top of the page results in that community. Blogs – WordPress, TypePad, Posterous, Tumblr, Blogger as well as non-branded blogging platforms Blogs are online journals where the author can write (blog) about any interest he wants. The blogger can also use the blog to share content picked up from other social media sites (YouTube, Issuu) by taking advantage of the simple embed codes offered by those content hosts. Wikis - Wikipedia A wiki refers to content created online as a result of multiple users working on the same content, but at different times and from different places. The “Different Types of Social Media” video from my online social media workshop Photosharing - Flickr, Photobucket Photosharing sites are where people can upload photos to share either privately with only selected other users or publicly. Creative Commons licensing rights can grant permissions for others to use the photos by simply embedding the codes in their blogs. That is how I get most of the photos on my blog. Geolocation-Gowalla, Foursquare, FacebookPlaces Geolocation sites are typically accessed through the user’s smart mobile phone. These sites feature “check-in” capabilities so that users can, if they choose, share their location with their social connections. This is a fast-growing area of social media as it has strong possibilities for retail marketing. And a new segment that’s growing really fast here in early 2012 is ambient location social networks. Video Sharing - YouTube, Vimeo, iMemories Similar to photosharing. Users upload video content to a site for sharing either privately or public. Presentation Sharing -, Scribd, Issuu Files can be uploaded as PDF’s and they are then converted to work with the online presentation applications. You’ll notice these presentation tools include embed codes and email options as well, making it easy for the content to be shared online. Meetups/Events – and Facebook Events and Facebook event invites for example. These types of social media allow you to plan and organize events including sending out invitations through your social network and also receiving RSVP’s. Source:
  • Using social media for business today is as important as learning how to use email for business 15 years ago.  Credibility: What happens if I Google you company? Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. By having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted. Increase your exposure online: Rank higher in the search engines Start a "buzz" about your business Relationship Building: Facebook and other social media sites let you interact with customers and clients and build a stronger bond with them, which in turn can lead to improved sales and better cross-selling opportunities. Connect with your current customers / Reach out to potential customers / they’re using it / push vs pull Get out there with the big guys: Size matters far less in the virtual world of social media. Your small business can look as impressive as a much-larger competitor. Using the David and Goliath analogy, social media is your slingshot. Customer Service: Social media allows customers to inquire about products and services, ask questions and yes, complain at times. In turn, you get the chance to respond either publicly or privately, taking care of problems quickly and learning what customers think and want. Act quickly to resolve issues and prevent escalation. Cost effective: Putting your business on Facebook, Twitter or other social media sites costs nothing. Even if you buy a few social-media management tools and hire someone to help manage content, the cost is likely to be far less than traditional mass-media marketing tools. Source:
  • Research, research, research Learn a little about each site See if there are any niche sites out there Read everything you can get your hands on, but start with the beginner stuff Start slow 2. Find your competition / customers Find out where your competitors are If they’re on social media, subscribe to their sites, follow them for a while See if they have tips, tricks you can repurpose Plan Have a policy Manage expectations Designate a manager Involve the team Use a consistent company brand everywhere
  • Don’t mix personal and business accounts. Do know the site etiquette. Don’t share too much. Do share the little things. Don’t try to be everywhere. Do create a conversation. Don’t steal/spam. Do repurpose/reuse. Don’t sell constantly. Do experiment. Don’t spill your secrets. Do your research. Don’t ignore feedback. Do follow-up. Don’t just ‘hire an intern’. Do plan your strategy.
  • Not endorsements, just recommendations
  • Join ACC online!
  • Army Contracting Presents: Social Media for Small Business

    1. 1. Social Media for Small Business Beth Clemons, ACC Web & Social Media Manager UNCLASSIFIED 1
    2. 2. Agenda• What is social media?• Why use social media?• How do I get started?• Where can I get help? UNCLASSIFIED 2
    3. 3. Social_Media_Revolution_2013.mp4 UNCLASSIFIED 3
    4. 4. What is Social Media? •Social networking •Curation sites •Social bookmarking •Blogs •Wikis •Photosharing •Geolocation •Video sharing •Meetups/Events UNCLASSIFIED 4
    5. 5. Why use Social Media?•Credibility•Increase your exposure•Relationship building•Get out there with the big guys•Customer service•Cost effective UNCLASSIFIED 5
    6. 6. UNCLASSIFIED 6
    7. 7. UNCLASSIFIED 7
    8. 8. How do I get started? •Google your business and yourself •Set up Google Alerts •Claim your usernames Get started with these 3 steps:1. Research, research, research2. Find your competition / customers3. PLAN UNCLASSIFIED 8
    9. 9. • Do know the site etiquette • Don’t mix accounts• Do share the little things • Don’t share too much• Do create conversation • Don’t try to be everywhere• Do repurpose/reuse • Don’t steal/spam• Do experiment • Don’t sell constantly• Do your research • Don’t spill your secrets• Do follow-up • Don’t ignore feedback• Do plan your strategy • Don’t just ‘hire an intern’ UNCLASSIFIED 9
    10. 10. Where can I get help? UNCLASSIFIED 10
    11. 11. www. “Army Contracting Command” UNCLASSIFIED 11