Company analysis on Grubhub Inc.

1. Xinheng Chen (xinheng)

2. Problem:
• Restaurants want more customers and online branding
• Diners love to eat out but have no time to go out
• Diners want to choose from different restaurants
xinheng

3. Products
Online Website Mobile App
xinheng
Delivery Service

4. Great BreakUse big pictures to engage your audience

6. Financial Information
xinheng

7. xinheng

8. Business Model:
• Commission fee for each order(average of 13.5%)
• Restaurant advertising on Grubhub platform
xinheng

9. 2004 2007 - 2011 2013 2014
History
2015
Founded by Matt Maloney
and Michael Evans
Series A – E founding
Grubhub and Seamless Merger
Opens for trading on the New
York Stock Exchange(“GRUB”)
Introduces Grubhub Delivery
to over 50 cities across the U.S
xinheng

10. Secret Sauce:
• Improving technologies for better user experience
• Customer support
• Online/Offline Marketing
xinheng

11. Competition
xinheng

12. Competition
Grubhub UberEats DoorDash
Deliver to front door
Notifications
Preorder
Cuisine Filter
xinheng

13. Prediction:
Succeed!
• Excellent value proposition
• Surge in food home delivery market
• Integration with yelp

14. References:
https://www.fatbit.com/fab/startups-can-learn-grubhubs-success-story/
https://www.businesswire.com/news/home/20180319005405/en/Yelp-
Grubhub-Complete-Online-Ordering-Integration
https://www.eater.com/2015/2/5/7987883/grubhub-food-delivery-drivers-
competition
https://www.nasdaq.com/aspx/call-
transcript.aspx?StoryId=4144770&Title=grubhub-grub-q4-2017-results-earnings-
call-transcript
http://www.businessinsider.com/grubhubs-acquisitions-could-define-its-future-
2017-10
https://www.nasdaq.com/article/why-grubhub-inc-stock-jumped-55-in-2016-
cm729666