9. BUSINESS MODEL
● Transactional - charge a percentage fee per order, and additional for delivery
● Higher commission = higher on search results
● Commission ranges from 5% - 20%
10. HISTORY
2004 Grubhub founded by Matt Maloney and Michael Evans
Nov. 2007 Secure Series A funding. Four more funding rounds would follow.
May 2013 Merger with Seamless
April 2014 IPO
2015 Delivery introduced
11. SECRET SAUCE
● Ease of use
● Early mover
● Acquisitions and mergers (Seamless, DiningIn, LAbite, Eat24, Foodler, etc)
15. COMPETITION
Grubhub - 75k restaurants, 1k cities, 10 million active diners
Uber - Huge network of drivers
Amazon - Delivery network in place, virtually unlimited resources
16. PREDICTION
WILL SUCCEED
● Growing - record breaking 2017 4th quarter
● New partnership with Yum! indicates strength
● Will continue to be successful as they expand