Snowflake is a cloud-based data warehouse system that allows enterprises to store and analyze both structured and semi-structured data. It creates separate virtual warehouses for different workloads so they do not compete for computing resources and can easily scale up or down. Snowflake has grown exponentially since being founded in 2012, reaching a $3.5 billion valuation in October 2018. It sells data warehousing services using a pay-as-you-use business model.

1. Xinglian Liu
Oct. 17, 2018

2. The Problem
• Enterprises need a better solution to store and analyze their
diverse data
• Traditional data warehouses have limitations

3. The Product
• Snowflake: Cloud-based Data Warehouse System

4. The Product – Load diverse data
• handles both structured and semi structured data
structured data
semi-structured data
Photo: Snowflake Computing Inc. All Rights reserved.

5. The Product – Create virtual warehouses
• Separate virtual warehouses created for different workload
• not competing for the computing resources
• Easily scale up and down
Photos: Snowflake Computing Inc. All Rights reserved.

6. The product – Do the query!
Photo: Snowflake Compu.ng Inc. All Rights reserved.

7. Financial Info
• Snowflake is profitable!
• Growing exponentially!
January
1.5 B
October
3.5 B

8. Business model
• Sell its data warehousing services
• Pay as you use

9. History
2012• – Founded in San Mateo
Oct. 2014• – Came out of stealth mode
Jun. 2015• – generally available in AWS with ~80 customers
Jan. 2018• – 1.5B unicorn valuaHon
Sep. 2018• – generally available in Azure, 1000+ customers
Oct.• 2018 – 3.5 B pre-IPO valuaHon

10. Secret Sauce
Its unique architecture

11. Competition
• Industry: data warehouse
• Role: mover and shaker

12. Competition
Amazon Redshift Google BigQuery Snowflake
On demand pricing
Time Travel
Support semi-structured
data with no transformation
Separate Storage and
Compute

13. My prediction
•Success!

14. reference
• https://resources.snowflake.net/
• https://www.snowflake.com/about/
• https://resources.snowflake.net/youtube-all-videos/snowflake-
introduction-demo
• https://www.wsj.com/articles/snowflake-more-than-doubles-valuation-in-
nine-months-1539252001
• https://en.wikipedia.org/wiki/Snowflake_Computing#Products
• https://www.snowflake.com/news/snowflake-announces-general-
availability-on-microsoft-azure/
• https://www.periscopedata.com/blog/interactive-analytics-redshift-
bigquery-snowflake
• https://fivetran.com/blog/warehouse-benchmark