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Eliot's Apparel Transition to 21st Century Tech
- 1. Transitioning Eliot’s Apparel into the 21st Century
- 2. Overview Tech Brand Risks Future How can Eliot’s Apparel continue to compete in an evolving environment while maintaining its commitments to its local communities? Strategize Analyze Effectiveness and Risks Plan for the Future
- 3. Overview Tech Brand Risks Future Community Connections Refocused Brand Innovative Tech Eliot’s Apparel Future
- 4. Overview Tech Brand Risks Future Supply Innovation RFID Tag Implementation Real-Time Accurate Inventory Tracking Long-Term Growth
- 5. Overview Tech Brand Risks Future Consumer Interaction Mobile Application Rewards Program Increased Availability Data Analytics Facilitated Purchase
- 6. Overview Tech Brand Risks Future Technological Development Program Propel Eliot’s Into 21st Century Foster Community Values Encourage Lifelong Learning Encouraging the education of Eliot’s employees in local communities will result in a high return on investment and will promote employee loyalty in the long term.
- 7. Overview Tech Brand Risks Future Advertising Strategy Increase Social Media Presence Search Engine Optimization Utilize Data Analytics Fortify Brand and Refine Image
- 8. Overview Tech Brand Risks Future Building a Community Increase Social Media Presence Search Engine Optimization Utilize Data Analytics
- 9. Overview Tech Brand Risks Future Risk Assessment Consumer Privacy Concerns • Utilizing RFID sensors may lead to consumers questioning information tracking post-purchase. Security Breaches • The amplified use of mobile applications and online presence increases the possibility of security breaches. Initial Capital Investment • Approximately $30 million to execute the RFID initiative and $4 million to train a critical portion of the current staff.
- 10. Overview Tech Brand Risks Future Looking Toward the Future Data Analytics Progression RFID Technology Financial Projection
- 11. Overview Tech Brand Risks Future Looking Toward the Future
Editor's Notes
- Sahil
- Sahil
- Sydney
- Chenchen Eliots will direct its focus to e-commerce by creating a mobile application to Increase customer satisfaction, Facilitate the shopping experience, and Allow consumers to connect and engage in the shopping experience at home Rewards program – app members get exclusive in store deals, make life easier can order online and in store pickup impulse buys - Pickup in store discount Increased availability – annoying for consumers to go into a store thinking something is there but it’s not; displays and notifies customer of in store availability (if the consumer so chooses) via real time – have this data bc of RFID implementation Data analytics – when people register for app, ask for basic demographic-geared questions - good way to get demographics data when user registers and can use this data later for analysis and projections Facilitated purchase - using app, order online, try things on in store, put things on hold → try it on → !! :) Allows consumers to connect in their homes - continued store experience 3 MIN
- Elizabeth Encourage lifelong learning in the community by implementing a technology-driven training program for employees in local communities Propel Eliot’s into 21st century while maintaining its community-driven values
- Elizabeth / Sahil
- Continuation of previous slide
- Sydney / Sahil / Elizabeth
- Sydney / Elizabeth After data from the mobile application are collected, analysis can provide insight into the possibility of future specialization of Eliot’s Apparel. Data analytics will project consumer patterns, better suiting Eliot’s to make long-term decisions for the company. Implementing RFID technology will lead to an estimated $43 million increase in revenue in one year. Eliot’s will be in the forefront of technological change as an early adopter to the RFID technology.
- Elizabeth After data from the mobile application are collected, analysis can provide insight into the possibility of future specialization of Eliot’s Apparel. Data analytics will project consumer patterns, better suiting Eliot’s to make long-term decisions for the company. Implementing RFID technology will lead to an estimated $43 million increase in revenue in one year. Eliot’s will be in the forefront of technological change as an early adopter to the RFID technology.
- Sahil