Detecon USA Service Offering Portfolio


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Detecon Inc.'s Service Offering Portfolio (SOP).

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  • Detecon USA Service Offering Portfolio

    1. 1. Detecon U.S. A brief introduction to our service offerings February 2011 We make ICT strategies work
    2. 2. Detecon Group at a Glance DETECON INC SOP.PPT Page Detecon is a global consulting company which unites classic management consulting with a high level of information and telecommunication technology expertise. Detecon International <ul><ul><li>Fixed & Mobile Telecommunications </li></ul></ul><ul><ul><li>Internet Services </li></ul></ul><ul><ul><li>Media & Content </li></ul></ul><ul><ul><li>Banking & Insurance </li></ul></ul><ul><ul><li>Travel & Transport </li></ul></ul><ul><ul><li>Automotive & Manufacturing </li></ul></ul><ul><ul><li>Utilities </li></ul></ul><ul><ul><li>Healthcare </li></ul></ul>Industries <ul><ul><li>Strategy & Marketing </li></ul></ul><ul><ul><li>Organization & Processes </li></ul></ul><ul><ul><li>Information Technology </li></ul></ul><ul><ul><li>Network Technology </li></ul></ul>Competences
    3. 3. Detecon Clients DETECON INC SOP.PPT Page Established 30 years ago, we now work with more that 250 telecommunications and industry clients around the world. Extract of Detecon cliens
    4. 4. Detecon in the US: Overview DETECON INC SOP.PPT Page Based in San Francisco, Detecon Inc. leverages its wide innovation network, extensive international experience and deep operator knowledge to help our ICT industry clients. Innovation & The Silicon Valley <ul><li>Strategy Consultants </li></ul><ul><ul><li>global team with global experience </li></ul></ul><ul><ul><li>in-depth insights into telco best-practice </li></ul></ul><ul><li>Technology Consultants </li></ul><ul><ul><li>matched market/technology approach </li></ul></ul><ul><ul><li>deep knowledge of telecoms network challenges </li></ul></ul><ul><li>Innovators </li></ul><ul><ul><li>live network into US research community </li></ul></ul><ul><ul><li>Silicon Valley presence </li></ul></ul>Who We Are <ul><li>Silicon Valley culture: </li></ul><ul><ul><li>Over 1,500 new startups created each year </li></ul></ul><ul><ul><li>Four top US universities </li></ul></ul><ul><ul><li>Host of 62% of the Top500 US conferences </li></ul></ul><ul><ul><li>22 public idea sharing meetings per day </li></ul></ul><ul><ul><li>Silicon Valley capital: </li></ul></ul><ul><ul><li>SV draws over 35% of total US venture capital investments </li></ul></ul><ul><ul><li>Over 300 VC deals and $2.2bn in investment per quarter </li></ul></ul>
    5. 5. Detecon in the US: Services DETECON INC SOP.PPT Page We are ICT strategy consultants, with deep experience in emerging technologies, who specialize in innovation, strategy and new product launch. Our Consulting Services Innovation Innovation Intelligence & Management Proactively detect, evaluate, and leverage the innovation landscape to create leading portfolios <ul><ul><li>Technology, Product and Services Strategy </li></ul></ul><ul><ul><li>Detail the potential business opportunity of innovative new products, services and technologies </li></ul></ul><ul><ul><li>Strategy </li></ul></ul>Launch New Product & Service Launch Support Support to successfully launch groundbreaking products and services Product Strategy Partner Strategy Innovation Management Partner Management Growth Strategy Innovation Intelligence Tariff Strategy Sales Channel Strategy Project Management Due Diligence Market Entry Service Provisioning Strategic Positioning Portfolio Strategy Business Planning
    6. 6. Detecon Services: Innovation Management DETECON INC SOP.PPT Page Detecon’s Innovation Management offering is an effective way to proactively navigate, evaluate, and leverage the innovation landscape. Innovation Management Methodology <ul><li>Support Go-to-Market Strategy for Innovative Solutions </li></ul><ul><ul><li>Leverage the innovation landscape to bring innovations to market </li></ul></ul>Innovation Intelligence Innovation Strategy Innovation Portfolio Management Innovation Realization <ul><li>Qualify the Potential Impact of Innovations & Fit with Portfolio </li></ul><ul><ul><li>Evaluate innovations and make them actionable </li></ul></ul><ul><li>Define R&D and Corporate Strategy </li></ul><ul><ul><li>Empowers you to better navigate the future innovation landscape </li></ul></ul><ul><li>Idea Identification, Analysis and Recommendations </li></ul><ul><ul><li>Proactively detect changes in the innovation landscape </li></ul></ul>
    7. 7. Detecon Services: Innovation Management DETECON INC SOP.PPT Page Project Example: Radar The radar is a one page visualization of the major product & service developments during the quarter, with estimation of future impact. Product & Services Radar Screen <ul><li>Segments: </li></ul><ul><ul><li>Typical segments for a telco include: </li></ul></ul><ul><ul><ul><li>Voice & Communication, </li></ul></ul></ul><ul><ul><ul><li>Internet & Mobile Internet, </li></ul></ul></ul><ul><ul><ul><li>IPTV & Mobile TV, </li></ul></ul></ul><ul><ul><ul><li>Social Networks, </li></ul></ul></ul><ul><ul><ul><li>B2B </li></ul></ul></ul><ul><li>Timeline: </li></ul><ul><ul><li>Launched: available on market </li></ul></ul><ul><ul><li>Announced: pilots, beta trials </li></ul></ul><ul><ul><li>Concept: research announcements and stealth, still in development </li></ul></ul><ul><li>Relevance criteria assessment: </li></ul><ul><ul><li>volume of market segment </li></ul></ul><ul><ul><li>growth of market segment </li></ul></ul><ul><ul><li>intensity of competition </li></ul></ul><ul><ul><li>sustainability of idea </li></ul></ul><ul><ul><li>implementation obstacles (market) </li></ul></ul>
    8. 8. Detecon Services: Innovation Management DETECON INC SOP.PPT Page Project Example: Innovation Tours Innovation Tours facilitate a week of intensive meetings between the customer’s executive team and key counterparts in the Silicon Valley. Sample Innovation Tour Agenda 9:00-12:00 12:00-14:30 Activity Time 15:00-15:30 Travel Travel 15:00-15:30 Evening Dinner Event at Stanford Roundtable with Industry Leaders Evening Activity Time Activity Time Dinner and Start up Event 14:30-17:30 Evening Introduction & Lunch Activity Time Day 1: Digital & Cloud Trends Day 2: Pricing Models Day 3: InnovationStrategy Day 4: Governance Structure Free Time & Travel to Airport 15:30- 15:30-17:30 15:30-17:30 9:00-11:00 9:00-11:00 9:00-11:00 13:00-15:30 Lunch & Debrief Session 13:00-15:00 13:00-15:00 11:00-13:00 Travel & Lunch Travel & Lunch 11:00-13:00 11:00-13:00
    9. 9. Detecon Services: Technology, Products & Services Strategy DETECON INC SOP.PPT Page <ul><li>Technology road-mapping and migration planning </li></ul><ul><ul><li>Technology screening, assessment and selection </li></ul></ul><ul><ul><li>Vendor identification and evaluation </li></ul></ul><ul><ul><li>Migration scenarios and risk assessment </li></ul></ul><ul><ul><li>Integration planning </li></ul></ul>Detecon specializes in developing technical and commercial strategies for bringing innovative products and services to market, particularly within carrier networks. Strategy Development Methodology Technology Strategy Design Analysis & Assessment Market Strategy Design <ul><li>Commercial go-to-market strategy development </li></ul><ul><ul><li>Strategic and competitive positioning </li></ul></ul><ul><ul><li>Customer segmentation and targeting </li></ul></ul><ul><ul><li>Pricing strategy </li></ul></ul><ul><ul><li>Distribution strategy; channel selection </li></ul></ul><ul><ul><li>Communications strategy </li></ul></ul><ul><ul><li>Partnership strategy </li></ul></ul><ul><li>Understand external market situation, internal preparedness and potential of proposed new product, service or technology </li></ul><ul><ul><li>Market analytics and forecasting </li></ul></ul><ul><ul><li>Primary intelligence gathering </li></ul></ul><ul><ul><li>Revenue, benefit and use case development </li></ul></ul><ul><ul><li>Technical audit and impact assessment </li></ul></ul>What should we react? Attack Do Nothing? Defend Innovation Opportunity Threat? How big? How big? How Complex? What should we react? Attack Do Nothing? Defend
    10. 10. Detecon Services: New Product Launch DETECON INC SOP.PPT Page Detecon works across marketing and technology functions to help clients ensure successful product roll-out. Launch Services Methodology Program Management <ul><ul><li>Scope an time management </li></ul></ul><ul><ul><li>Quality management </li></ul></ul><ul><ul><li>Communication management </li></ul></ul><ul><ul><li>Risk management </li></ul></ul><ul><ul><li>Vendor management </li></ul></ul><ul><ul><li>Monitoring and supervision </li></ul></ul><ul><ul><li>Detailed project planning: WBS, schedule, milestones, KPIs, tasks, roles and responsibilities, resourcing </li></ul></ul><ul><ul><li>Migration guidelines </li></ul></ul><ul><ul><ul><li>Oversee operations and maintenance </li></ul></ul></ul><ul><ul><li>Business case with multi-year projections </li></ul></ul><ul><ul><li>Marketing communications plan </li></ul></ul><ul><ul><li>Organizational design and staffing </li></ul></ul><ul><ul><li>Sales and customer support training </li></ul></ul>Commercial Launch Technical Launch
    11. 11. Detecon Topics: Why Focus on Innovation? DETECON INC SOP.PPT Page ICT players need solutions to help them respond to the fast-paced market introducing new products that integrate well, retain customers and keep competitors at bay. But Many New Products Fail The Need for Innovation is Understood Cut Costs Invest in the Future Reinvent Culture Generate Growth Differentiate Prepare for Threats Other 5% Regulatory issues 7% Inventory/product availability issues 8% Inadequate distribution channel 13% No clear product differentiation 19% Pricing 23% Product quality 24% Poor commercialization or promotion 26% Late to market/missed demand 33% Product does not meet customer needs 46% Strategic missteps are responsible for many of the most common reasons new products failure. Source: AMR Research 2005
    12. 12. Detecon Topics: Current Focus Topics DETECON INC SOP.PPT Page The most critical innovation topics we see for operators and ICT players today are: Mobile Internet, Emerging Devices, Cloud Computing and Sustainability. Innovation Focus Areas - Today Mobile Internet Cloud Computing Emerging Devices Sustainability <ul><li>How to respond to the massive shift in players, services and models </li></ul><ul><li>How to leverage the growth in connected devices to drive revenues </li></ul><ul><li>How to play in the “cloud”: predicting developments and actions for growth </li></ul><ul><li>How to build internally and externally responsible, sustainable organizations </li></ul>Social Media Ent. Apps MediaPhone Next-Gen TV Smart Home mCommerce Connected Car eHealth Open Development Emerging Areas
    13. 13. Project Example: Mobile Internet DETECON INC SOP.PPT Page Innovative devices and services are one of the key differentiators for carriers in the coming years. They improve margins and prevent churn by locking in subscribers. Innovation in Devices and Services Key to Subscriber Retention Personal Information “ I don’t want to go through the hassle of entering all my contacts and information again!” Brand Appeal “ I don’t like the other brands!” Usability “ Other services don’t offer the same quality of navigation and presentation” Exclusive Community “ Other services don’t offer me the same access to my people” New Devices “ I have a variety of devices for all kinds of personal needs” Acquisition Churn Retention
    14. 14. Project Example: Mobile Internet DETECON INC SOP.PPT Page Carriers must confront the challenges associated with device proliferation and the threat of disintermediation by internet players and emerging ecosystems. Device Proliferation Challenges The quantity and increasingly shortened lifecycle of devices in carriers’ portfolios significantly complicate service production and integration. Hardware and Form Factor Software and Platforms + Unified service delivery and first-rate user experience Billing Customer Service Stores & Distribution Voice Services Messaging Mobile Devices Content Online Services Entertain-ment Devices Partner Ecosystem Traditional Competencies Carrier Competencies Internet Player Competencies The Threat of Competition from Emerging Ecosystems Internet players are moving into traditional carrier competencies, like voice and billing. Carriers must innovate to avoid becoming mere dumb-pipe providers. <ul><ul><ul><li>Emerging Carriers </li></ul></ul></ul><ul><ul><ul><li>Multinational Carriers </li></ul></ul></ul><ul><ul><ul><li>Strength in Market: </li></ul></ul></ul><ul><ul><ul><li>Low </li></ul></ul></ul><ul><ul><ul><li>High </li></ul></ul></ul><ul><ul><ul><li>Direction of Current Movement: </li></ul></ul></ul>
    15. 15. Project Example: Emerging Devices DETECON INC SOP.PPT Page The emergence of a plethora of connected devices creates new business opportunities but also new operational challenges for carriers. Plethora of new connected devices Voice declines, data explodes <ul><li>Opportunities: </li></ul><ul><ul><li>New revenue streams Connected devices are expected to represent a $90 billion market until 20141 </li></ul></ul><ul><ul><li>Source of differentiation Opportunity to differentiate the device portfolio and reduce dependence on blockbuster phones </li></ul></ul><ul><ul><li>Monetizing cloud computing Opportunity to launch over-the-top cloud services that run on multiple connected devices </li></ul></ul><ul><li>Challenges: </li></ul><ul><ul><li>Faster innovation processes Necessity to speed up innovation processes to keep up with shortened device lifecycles </li></ul></ul><ul><ul><li>Complexity of supplier relationships Ability needed to attract & manage the contribution of multiple device manufacturers </li></ul></ul>Implications for carriers Source: Gigaom 2010 Source: Ovum 2010 Revenues (US) 100% 2014 2012 2010 2008 Mobile Data Mobile Voice 211% 94% 180% 95% 139% 97% 100% 100% Device heterogeneity CAGR ’08-’13 32% Netbooks Smartphones 48% Emb. devices 53% Tablets 117% Time
    16. 16. Project Example: Emerging Devices DETECON INC SOP.PPT Page Our services include building an emerging services and devices group with dedicated scouting, evaluation and implementation capabilities. Incentives How are goals defined and how are employees remunerated? Strategy How do we articulate the strategic principles that guide business innovation? Structure Where is the group located and how is it organized? Processes How are new device opportunities generated, developed and evaluated? People How is the new group staffed? Culture What does management say and do to create a conducive environment? Scout Select Launch Emerging devices
    17. 17. Project Example: Cloud Computing DETECON INC SOP.PPT Page In the next five years the current Cloud offerings will be split into two sophisticated markets: Infrastructure Utilities and a Software Universe Innovation in Devices and Services Key to Subscriber Retention <ul><ul><li>Industrialized IT infrastructure and middleware standardization </li></ul></ul><ul><ul><li>Automated service provisioning, management, pricing, and billing </li></ul></ul><ul><ul><li>Scale effects lead to price dumping and deteriorating margins </li></ul></ul><ul><ul><li>Discounters and the competition on operational costs lead to consolidation of service providers, resellers of all sizes emerge </li></ul></ul><ul><ul><li>Industrialized IT infrastructure providers compete on operational scale </li></ul></ul>Infrastructure Utility SaaS IaaS PaaS <ul><ul><li>Differentiated and networked applications and frameworks across horizontals and verticals </li></ul></ul><ul><ul><li>Modularized platform and application architectures </li></ul></ul><ul><ul><li>Integration and orchestration platforms are emerging </li></ul></ul><ul><ul><li>Sizes of service providers and players will range from one-man shows to large enterprises. </li></ul></ul>Software Universe
    18. 18. Project Example: Cloud Computing DETECON INC SOP.PPT Page Detecon helps clients determine how to position themselves vis-à-vis cloud services to ensure they are exploiting attractive opportunities and maintaining competitiveness. Cloud Transformation Strategy Development Define Goals Document Status Quo Shape Use Cases Evaluate Benefit Recommend Transformation <ul><li>Identify key influence and success factors </li></ul><ul><li>Formulate strategy driver </li></ul><ul><li>Define areas of action </li></ul><ul><li>Document IT landscape </li></ul><ul><li>Analyze depths of manufacture </li></ul><ul><li>Evaluate competition and markets </li></ul><ul><li>Develop use cases </li></ul><ul><li>Assess requisites and requirements </li></ul><ul><li>Match vendor and service provider portfolios </li></ul><ul><li>Define dimensions and measurement points </li></ul><ul><li>Appraise financial, economical, and functional benefit </li></ul><ul><li>Audit feasibility and practicability </li></ul><ul><li>Prioritize use cases </li></ul><ul><li>Calculate needs and dependencies </li></ul><ul><li>Create transformation strategy and plan </li></ul>
    19. 19. Project Example: Sustainability DETECON INC SOP.PPT Page There is no “either/or” green solution, only priorities. Strategies are custom-tailored, depend on country, perspective, as well as on scale & core business of the company. Cost savings is the “carrot” and regulations is the “stick” Source: Detecon Opinion Paper, “When Giants Flex Their Muscles: Green Activities of Silicon Valley Telco Industry Leaders”, 2010 Top 10 Silicon Valley players for technology, products & services > 40 – 80% of global telco supplier market
    20. 20. Project Example: Sustainability DETECON INC SOP.PPT Page Carriers need to proactively select and adopt CSR, branding/market and governance initiatives in order to convince stakeholders of their commitment to the green issue. Green Governance, CSR and Marketing Initiatives Green Governance Internal CSR External CSR Branding & Marketing Green Audits <ul><li>Involvement in green community activities </li></ul><ul><li>Knowledge sharing and awareness generation </li></ul><ul><li>Green initiatives and incentives e.g. Teleworking </li></ul><ul><li>Sustainable behavior and practices e.g. recycling </li></ul><ul><li>Using green as a marketing differentiator </li></ul><ul><li>Leveraging green initiatives tactically </li></ul><ul><li>Implementing IT systems to measure improvements </li></ul><ul><li>Verifying tangible improvements against benchmarks </li></ul><ul><li>Compliance with regulatory requirements </li></ul><ul><li>Transparent disclosure of “green” status </li></ul>