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Strategy for Gmail to achieve 10% growth in user base
- 1. Gmail – the 100 million game! Ajay Joshi EMBA-2017A Institute of Product Leadership
- 2. Social Media Collaborative Tools & methods Human behavior New tech. …. 40+ years and still going strong Augmented Product Actual Product Core Product Persistent Communication Centralized Repository Notification Asynchronous Private access Formal Intuitive Efficient! Familiar to maximum users in the world Almost 2.4 million emails are sent every second!
- 3. 1 Billion monthly active users 75% Gmail access on mobile 21% market share Avg. age of user: 31 years YoY Growth: 29% Supports 74 languages Gmail as it stands today Google Smart Reply
- 4. Consumer needs and behaviors Number of smart phone users in India Market share by OS
- 5. Blue Oceans in India Young users • University tie- ups for Google product suite Workflows ad approvals • Govt. Offices • Eliminate hard copies! Other Google Apps users • Google maps – Cab drivers: Ola & Uber Small businesses • Startups G suite • SME adopting Gmail Implement Google internet • Exploit J-A-M revolution! • Mass market mobile tech. 21.5 M Govt employees only in India 50% adoption ~ 10 million new users 2 million drivers till 2020 ~ 2 million new users in next 3 years 3M users every year ~ 9 million new users in next 3 years 100 million users in India Only 35% use email. ~ 30 million new users 200K new joiners by 2020 30% adoption to Gmail ~ 2M new users in next 3 years 54 million new users by 2020 from India alone! Source Source Source
- 6. Cash cow – Android adoption WW Additional Smartphone users WW: 550M Smart phone users excluding India: 450M Android devices (85% share): 382M Gmail users (25%): 95.5M
- 7. Gearing up Gmail Eliminate • User privacy issues Reduce • Cognitive load while reading mails Raise • AI based predictive Google assistant capabilities • Look and feel for youngsters • Local languages support Create • AI based “tell me the gist” feature • Workflow handling like KISSFLOW
- 8. Thank you!
Editor's Notes
- Core product Attributes of an email Challengers almost 2.4 million emails are sent every second Email Statistics report suggests that average number of emails received is set to rise from 121 per day to at least 149 each day in 2018
- Stats for gmail Mobile first to AI first
- 467 Million android phones will be added in Source: https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ Source2: https://www.statista.com/statistics/272307/market-share-forecast-for-smartphone-operating-systems/
- Govt. Employees: https://www.quora.com/What-is-the-total-number-of-government-employees-in-India-including-both-state-and-central-government Ola, Uber drivers: https://www.statista.com/statistics/690856/number-of-ola-and-uber-drivers-in-india/ Start-ups: https://economictimes.indiatimes.com/small-biz/startups/india-will-be-home-to-10500-startups-by-2020-nasscom/articleshow/55068274.cms
- Android markets
- Inbox app only organizes the information presents