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Vinod Suresh, Director, Product Management, Walmart Labs
- 1. What you can get from me in next 25 mins 1. Fusion of Product and Innovation @ scale 2. How to create ‘Network Effect’ : Leveraging product ecosystem in more effective way 3. How are we operationalizing Product Acceleration – to drive impact at rapid pace My Goal from next 25 mins…. 1. You derive value for your time… and at least derive 1 takeaway from my session I would be happy to chat with you offline... I may give you some nuggets then… Vinod Suresh Director Product Management Walmartlabs Product Acceleration @ Samsclub - driving innovation at rapid pace and scale
- 3. We are the pioneers of Multi Channel Innovation 2017 IRT Retailer Innovation Awards
- 4. Innovation @ Billion $$$ Scale
- 5. ‘Let’s get real ’ - Occupational Hazard of a Product Stakeholder Happiness Index!
- 6. Our Inspiration A roller coaster produces acceleration due to changes to both speed and direction
- 7. WHY Product Acceleration: Obsession with understanding the customer
- 8. Product Acceleration - A customer obsessed culture that rapidly develops new products and experiences that surprise and delight
- 9. Why Product Acceleration? Obsession with customer needs Clarity of purpose Scientific Rigor Define Success Clear Ownership Rapid Iteration
- 10. Source : https://www.evaluagent.net/blog/voice-of-the-customer-programme-listening-or-lip-service
- 11. VOC : Member Feedback + Data Validation
- 12. Cognitive Scripts and Schemas Category Frequency Channel Categories Frequency Channel Formative Behavior **Graphs are representative
- 13. WHAT : The Importance of Story Telling
- 14. 3 8 16 paper based experiments in 4 weeks MVP
- 15. Games involve exploring the possibility space • Games consist of a set of meaningful choices • Rewards for winning the game incentivize decision making • Fun from games arises from mastery & comprehension Welcome you all to join SamsClub and play the game and I am open for feedback www.samsclub.com/play on your mobile phone
- 16. Story Telling with Data: Fusion of Data Science & Behavior Science Executive BUY –IN
- 17. HOW : Building Product Innovation Ecosystem
- 18. Principles of Product Acceleration
- 19. Product Review and Story Telling End to End discovery and hypothesis testing before writing the first line of code
- 20. Clearly Articulate and Communicate the Roadmap Source : Dilbert
- 22. Incremental & Continuous Product Development Life Cycle Discovery •Product Review •UX Design •Define KPI •Resources Inception •Epics/Stories •Dependencie s •Team Commitment Development •Features Development •Complete Function Testing •No Major Issues open Integration •Complete Feature Testing •No Major Issues open UAT •Prod Validation •Perf Testing Chain Rollout •Support Team - KT •Club Associate Manual/Trai ning Incremental & Continuous Product Development Life Cycle
- 23. So What : Driving Impact @ Scale
- 24. Connecting the Story to Big Picture Higher Penetration in Select Categories Higher Spend Engaged in more channels Higher NPS
Editor's Notes
- Customer Need -> Moving Target! Customer need dealing with best of breed Give me MVP over and above everything else in roadmap Changing direction from business all the time What about the new flashy technology trend we want to use that… Features are great but who is taking care of platform security & stability We don’t have engineering bandwidth Legacy system is not built that way
- Start with customer need Data driven product discovery All stakeholders have seat at the table Prioritization tied to customer metric Cross functional teams and shared goals No blocker can can remain for more than 6 days Engineers focused on driving results Iteration based on qualitative and quantitative learning's Exists to serve the perceived needs of the business -> Exists to serve the needs of the customers Requirements gathering -> Data driven product discovery Prioritization done on first come first serve basis or to temper internal agendas-> Prioritization tied back to key customer metrics Functional silos-> Cross functional teams and shared goals Engineers focused on “shipping” projects-> Engineers focused on driving results Team moves on to next project leaving no time to iterate based on learnings-> Team iterates on their work based on qualitative and quantitative learnings
- The following key steps are part of the Product Review process Product Discovery Starts with Product Discovery diving deeper into the Product design Re-validate what success look like for the Product. Quality - Minimum viable Product (MVP) Review by all appropriate functional experts: Product, Design, Engineering, Data Review Customer Experience across platforms. Userflow, design, design explorations Review A/B test metrics; align on expected KPIs from Development & Launch Manage Dependencies Development & Launch gate – foster strong alignment across Business, Tech and Operations stakeholders Identify and align on Operational changes needed to support the Product Go to Market plan Progress vs Plan Review performed at ~80% completion mark Evaluate Progress vs. the Product Plan: milestones, blockers, resources, dependencies, integrations