Pay-per-click advertising involves keyword management, data analysis and informed action. WordStream's actalytics approach gives search marketers the best of both worlds for PPC campaigns."

1. Pay-Per-Click Advertising: Joining Analysis and Action for PPC Success Pay-per-click advertising can only succeed if you’re bidding on the right keywords. You need to know which keywords will bring you the best results. Unfortunately, the software you use to analyze your site’s traffic and conversions and the software you use to create PPC campaigns are often completely disconnected. With WordStream’s integrated keyword management solutions, keyword analytics and action are joined as “actalytics,” giving you the power to use your site data to fuel your PPC campaigns from one easy-to-use, all-encompassing interface. Merging Analytics and Action for Pay-Per-Click Advertising WordStream’s keyword management system integrates keyword research with AdWords pay-per-click advertising and content authoring tools. This is a powerful combination that empowers you to make informed Web marketing decisions and take action on your data. Data is useless unless you can act on it, and WordStream’s “actalytics” approach gives you the chance to see your data clearly and be able to make intelligent decisions in managing your campaign. WordStream’s analytical side harvests data and provides it to you in a way that makes the action step much clearer; this data includes: Keywords and actual visitor and conversion numbers Information from Google AdWords regarding bid pricing and ad performance Negative keyword suggestions WordStream’s action side gives you all the suggestions and tools you need to turn your analytical data into action: Segmenting keyword groups Turning keyword groups into ad groups Creating pay-per-click ads Designating negative keywords Gathering PPC Advertising Data from Actual Site Metrics Typical PPC tools like Google’s Keyword suggestion tool rely on global statistics and broad estimates. This turns out to give you a mixed bag of results that may or may not be useful to you. You then have to manage this data and analyze it yourself in a spreadsheet, and make monetary decisions based on it. This is risky not only for your wallet but for the success of your business. In contrast, WordStream gathers its keyword suggestions directly from actual visitors to your site. With WordStream, you imbed a small snippet of code in your site and it harvests your traffic data, telling you precisely the terms you should be optimizing for or avoiding. Using WordStream PPC software for pay-per-click advertising means you’re able to make the best choices about which ads to create and how much to bid on them, because you’re using your own, up-to-date data. You’re relying on actual traffic numbers instead of predictions or old data gathered from sources that may not even relate to you. Manage Your PPC Ads from One Central Interface WordStream gives you the opportunity to improve your team’s productivity and efficiency by housing everything you need in one central interface. From WordStream’s integrated dashboard, you’re able to: Research new keywords Segment and group your keywords Blacklist negative keywords and keyword groups Monitor your AdWords advertising results Create Google AdWords text ads Establish your minimum and maximum bid And more. By operating from this keyword- and analytic-driven, shared workspace, your employees are able to collaborate without needing to juggle a suite of assorted PPC and SEO tools, and Google AdWords is plugged right in so you can use the service without needing to toggle to its interface every time you want to update or change something. Analytics and action are joined together to give your team a powerful dashboard from which to take the reigns of your search engine marketing campaigns. WordStream’s Keyword Management Solution Makes PPC Advertising Easy Get started with turning your keyword groups into tangible pay-per-click campaign results with WordStream’s keyword management solution. Take charge of your PPC advertising: Try WordStream Free Today Request a Live Demonstration Sign up for our Search Marketing Webinar Subscribe to our Newsletter