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1) The Target: Kristi Anderson, VP Marketing from GetOutfitted.com - a start-up retail company with just 2 employees.
2) The Mission: Identify quick and specific ways for Kristi – a time strapped and overloaded marketing manager – to improve her Paid Search performance. To put it simply – GET HER MORE LEADS!
3) The Strategy: Pin-point key PPC performance improvement areas and see what Kristi can do in 30 days…
Check out WordStream's webinar, PPC Impossible: 1 person, 1 Month, 1200% Account Improvement, and see exactly what Kristi did in her 30 day challenge.
Teaser: Kristi used WordStream’s Free AdWords Performance Grader to pinpoint problem areas in her account, and identify where she should spend her limited time. Just 30 days later, her account showed some astounding improvements:
- Impression-weighted average Quality Score increased by 50%
- Average CTR went from .26% to 6.32% (24 times higher)
- Account activity score climbed from 39% to 72%
In this webinar, Kristi is also joined by WordStream’s Customer Success Specialist, Margot da Cunha, who shares 5 actionable optimization tactics she’s currently using in Kristi’s account to improve her PPC performance even more.
Want to watch the video? Check it out here: http://wordstream.wistia.com/medias/m6bz654zcj