It's important to rank #1 in Google, right? But what if the #1 result takes you to a home page that leads you down a rabbit warren of choices instead of the content you’re really trying to find right now? The experience of wading through information you know – or aren’t ready for – would be unpleasant at best and you’ll probably go back to the SERPs to try again.
Measuring user engagement and getting really forensic on your website's ass is essential. We will walk through the best tools & techniques for studying your users’ on-site behaviour as they get nudged through the various stages of their online journey.