This document provides an overview of the refractory market in multiple countries and industries. It analyzes the geographic, political, social, and economic landscapes. Industries studied include steel, refining, cement, foundry, power, and aluminum. The attractiveness of each industry is scored using Porter's Five Forces and PEST analyses. A business development strategy is proposed, including the optimal mode of entry, Ansoff Matrix, timeline, and further recommendations to conclude the analysis.

1. 1Market Overview
Table of Contents
Market Overview.....................................................................................................................................2
Geographic..........................................................................................................................................2
Political Overview................................................................................................................................6
Social.................................................................................................................................................10
Economic...........................................................................................................................................19
Industry Study.......................................................................................................................................23
Steel Industry ....................................................................................................................................23
Refining/Petrochemicals....................................................................................................................33
Cement Industry................................................................................................................................43
Foundry Industry ...............................................................................................................................51
Power Industry..................................................................................................................................57
Aluminum Industry............................................................................................................................63
Major Refractory Producers ..................................................................................................................70
Industry Attractiveness..........................................................................................................................71
Scores and Overall Ranking................................................................................................................71
Sales Ranking.....................................................................................................................................72
Growth Ranking.................................................................................................................................72
Porter’s Five Forces ...........................................................................................................................74
PEST ..................................................................................................................................................80
Business Development Strategy.............................................................................................................83
Mode of Entry ...................................................................................................................................83
Ansoff Matrix.....................................................................................................................................85
Timeline ............................................................................................................................................86
Further Recommendations................................................................................................................87
Conclusion.............................................................................................................................................91
Appendix 1 – Sales Forecast Excel Model Explanation............................................................................92
Appendix 2 – Excel Model......................................................................................................................93