Minto is the first Character Marketing Agency in South East Asia. We focus on branding, creative & digital marketing.

1. ser I
ce
v
OUR VALUES
Uniqueness
Credibility
Relevancy
DATE
June
2022
The First
Character Marketing
Agency
In Southeast Asia
JAPAN
CHINA
THAILAND
VIETNAM

2. OUR MASCOTS ARE
NOT JUST A DESIGN
& for that reason, we are not a design
studio. We are Southeast Asia’s 1st
character marketing agency.

3. SOMETIMES
IT FEELS
LIKE
CHARACTERS
HAVE
SUPER
POWER
Being in the industry for
more than a decade, it still
amazes us how much
characters can transform
brands. Read through this
deck to learn about what
you can do to maximize
your brand potential with a
brand mascot!

4. R
C
Some of these ideas are
simple to execute, while
others require a lot of
work.
That’s why we’ve
divided them into three
levels.
Join the race with us to
become the archmage
of using brand mascot!
Level 1: THE APPRENTICE
Basic ideas on how to use your
mascot on your website and to
promote your products
Level 2: THE WIZARD
Advanced creative ideas for
bringing in high-quality visual
content
Level 3: THE ARCHMAGE
The master level of how to
transform your character into
an ambassador of your
company

5. Piyomaru
MASCOT
MATURITY
The process in which we turned our mascot
from a sketch to a living spirit.
LEVEL 0 - Conceptualization
We come up with the mascot concept and
first sketch by understanding brand’s
attributes.
LEVEL 1 - Visualization & Name
We finalise the mascot design and give it a
memorable name.
LEVEL 2 - Personality
We humanize mascot by giving it a set of
personality.
LEVEL 3 - Fictional world
We complete the character by building a
fictional world for it to live in. At this point, the
character is capable of delivering a full
character marketing campaign.
Level
Conceptualization Visualization & Name Personality Fictional World
LEVEL 1 LEVEL 2 LEVEL 3
LEVEL 0
Simple image Visuals on digital platforms Storytelling & Interactive
digital activities
Full stack character
marketing campaign
Addition
Capacity
Click Click Click

6. THE
APPRENTICE
Vitality
Skills
Creativity
LEVEL 1
In this level, you can get
basic ideas on how to
use your mascot on
your website and to
promote your products.

7. Create an unusual but catchy
name for your brand mascot.
WHY?
● Rank high easily on Google
for keywords
● Help people recall easily.
MASCOT
NAME

8. PART OF
LOGO
The character can be your
own logo, or interact with
your logo.
WHY?
● Help the audience to
associate the mascot with
your brand easier and
faster.
● The first step to connect
the character with your
brand.

9. USE
ON
PACKAGING
The character can be used
on your packaging with the
intention to access certain
feelings, memories, and
associations,
WHY?
● Reinforce branding.
● Make the products seem
more desirable.
● Differentiate from other
products in the shelf.

10. PRODUCT
/SERVICE
PAGE
Use your character on the
service pages and even let
your character tell the story
of your brand and products.
WHY?
● A friendly guide to help
visitors to find what they are
looking for
● Personalise the users
experience.
● Differentiate from other
product sites.

11. You can use your character as part of
the design, and even use it as a
spokesperson in your print materials.
WHY?
● Raise brand awareness.
● Effective and engaging storytelling.
● Catch attention.
PRINT
MATERIALS

12. THE
WIZARD
Vitality
Skills
Creativity
LEVEL 2
In this level, you’ll see
advanced creative ideas
for bringing in
high-quality visual
content.

13. WHY?
● Set a clear direction for your
character development.
● Build a foundation of all character
storytelling.
Build a distinctive
personality that
humanize your
character.
PERSO-
NALITY

14. SOCIAL
MEDIA
Create social media visuals
with your character. Use highly
shareable visuals such as
informative infographics or
funny and entertaining
illustrations and comics.
WHY?
● Build fan base for character
and brand.
● Engage with your audience
with trendy content.
● Involve in audience on a
daily basis.

15. SOCIAL
MEDIA
STORYTELLING
VISUALS
Create stories of your
character, featuring product
information or brand story.

16. SOCIAL
MEDIA
DIGITAL ACTIVITIES
You can incorporate your brand
mascot into your facebook minigame,
landing pages, contests, etc..
WHY?
● Engage more with your audience
● Attract participant and traffic.
● Simplify the activity rules

17. WEBSITE
COMMUNI-C
ATION
Let character represent you to
communicate with the audience on
your website.
WHY?
● Personalise the experience.
● Increase the site traffic and on-page
time.
● Most suitable for companies
providing a digital product/service.
If you deal with email marketing you’ve
probably met Frederick von Chimpenheimer
IV (Freddie for short) – the MailChimp
mascot. MailChimp was a pioneer in the
friendly way they communicate with the
users and the playful details in the
interaction with the software.
For instance, whenever you hit the send
button of a new email-campaign you get a
high-five from Freddie.

18. STICKERS
Create sticker packs with brand
mascot and list on SNS sticker
stores.
WHY?
● Appear on day-to-day
conversations of users.
● Create top-of-mind.
● Cost-effective branding effort.

19. Instead of using internet photos,
let the characters illustrates for
your blog content.
WHY?
● Catch readers’ attention, Increase
blog views and website traffic.
● Make any content sounds
appealing.
● Maintain consistency on blog
section.
B
L
O
G

20. PREMIUM
GIFT
Make limited edition
merchandise for specific
events/milestones with your
brand mascot.
WHY?
● Increase the value of your
brand.
● Connect and build loyalty
with your current customers.
● Attract new customers.
● Higher margin profit per
sellable product.
Check out our premium gift case study →

21. MERCHANDISE
Produce merchandise that contains the image
of brand mascot.
WHY?
● Cost-effective marketing strategy
● Build relationships with customers
● Stand out amongst competitors and
● Increase loyale amongst employees

22. INTERNAL MARKETING
Use brand mascot as a part of your office
decoration & uniform.
WHY?
● Foster colleague relationship.
● Educate work culture.

23. THE
ARCHMAGE
Vitality
Skills
Creativity
LEVEL 3
In this level, you’ll learn
how to transform your
character into an
ambassador of your
company.

24. BUILD
FICTIONAL
WORLD
Develop a world for your
character to live in.
WHY?
● Develop your
character story.
● Create scenarios to
feature your products
and brand story.

25. SOCIAL
MEDIA
ACCOUNT
Create a social media account
for your character and share its
fictional life with your audience
instead of communicating
directly through your brand
page. You can feature your brand
stories and promotions through
this fanpage. This is essential to
make the character your brand
ambassador.
WHY?
● Communicate and connect
with your audience on a daily
basis.
● Build fan and brand
community, make itself the
ambassador of your brand.

26. Create a TVC with the
mascot as the main talent or
interact with the main talent.
WHY?
● Instant brand recognition.
● Differentiate from
competitors.
● Make the content more
attractive.
T V
C

27. CSR ACTIVITIES
Use mascot costume in your CSR activities.
WHY?
● Make subtle the PR purpose.
● Connect with audience in person.
● Raise brand awareness and create buzz.

28. METAVERSE
AVARTA
Create avatar from your character for
people to use in metaverse.
WHY?
● Engage with millions of users in the
metaverse (42 m dau on roblox )
● Let the millions of users use your
character avatar to be presenters.

29. NFTs
Create NFTs from your
character.
WHY?
● Create loyal customers
by giving exclusive value
to the NFT owners.
● Monetize from selling
exclusive NFTs.

30. THANK
YOU
Email: info_vn@minto-inc.jp
Hotline: +84 909-868-915
Website: mintosea.com