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Candidate Experience: Elevate Your Employer Brand

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WilsonHCG
WilsonHCG

Glassdoor Best Places to Work Roadshow

Recruiting & HR
1 of 16
CANDIDATE EXPERIENCE Elevate Your Employer Brand
ABOUT WILSONHCG better people, better business.® 2 HISTORY • Founded in 2002 • Global headquarters in Tampa, FL • EMEA headquarters in London • Offices: New York City, Toronto, Sydney and Manchester • Private equity investment (Frontier Capital) CAPABILITIES • Recruitment Process Outsourcing • Human Capital Consulting • Managed Services Provider DELIVERY MODEL • Full-time employees (not contractors) • Dedicated delivery teams • Hybrid model (on-site and virtual) • Client satisfaction across accounts is over 97% • Three consecutive years HRO Today quality of service award • Less than 7% voluntary turnover DIFFERENTIATORS • Business-impacting roles • Value-added services • RPO: Redefined® • Recognized by the organizations below:
AGENDA: • Core values • Empower your employees • Candidate experience • Employment branding JOIN THE CONVERSATION ONLINE BY USING #GDROADSHOW
CORE VALUES
CORE VALUES why is it so important? 5 COLLABORATION OWNERSHIP LEADERSHIP INTEGRITY KNOWLEDGE WILSONHCG CORE VALUES: • High-touch customer experience • Quality over quantity • Surpass expectations and commitments • Innovating and driving change • Honest, open communication • Integrity and transparency • Respectful, accountable and professional • Our people are our greatest asset • Collaborative, supportive and diversity-rich environment
EMPOWER EMPLOYEES
EMPOWER EMPLOYEES they’re your company’s greatest asset 7 Brand ambassador program increased blog traffic by 4Xduring the first year.
CANDIDATE EXPERIENCE
of HR practioners surveyed understand the importance of a positive candidate experience during the recruitment process, but many are not taking proactive steps to ensure it is happening. Source: CEB Global Assessment Trends Report, 2014 70% 9 CANDIDATE EXPERIENCE overview
CANDIDATE EXPERIENCE create a positive one 10 Impacts your company’s bottom line Discourages referrals Damages brand loyalty Hurts your employment brand Lowers employee engagement A NEGATIVE CANDIDATE EXPERIENCE…
CANDIDATE EXPERIENCE optimizing the candidate experience 11
EMPLOYMENT BRANDING
EMPLOYMENT BRANDING: WHAT DOES IT INCLUDE? • Career Pages • Job Boards • Candidate Experience • Recruitment Marketing • Social Responsibility
14 EMPLOYMENT BRANDING who owns it? of CEOs are worried about employer branding as their own task and over one-third of them feel their HR workers are responsible for it. Universum Research 60%
EMPLOYMENT BRANDING thought leadership 15 VIEW THE FULL REPORT AT WWW.WILSONHCG.COM/EBreport 6 KEY EMPLOYER BRANDING STRATEGIES INFOGRAPHIC
16 Define your core values and employee value proposition (EVP) Create internal programs and initiatives to encourage growth and ownership Innovate your candidate experience to include multiple resources Encourage employer branding ownership across all departments ASK JOHN A QUESTION ON TWITTER: @WilsonCEO

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Candidate Experience: Elevate Your Employer Brand

  • 2. ABOUT WILSONHCG better people, better business.® 2 HISTORY • Founded in 2002 • Global headquarters in Tampa, FL • EMEA headquarters in London • Offices: New York City, Toronto, Sydney and Manchester • Private equity investment (Frontier Capital) CAPABILITIES • Recruitment Process Outsourcing • Human Capital Consulting • Managed Services Provider DELIVERY MODEL • Full-time employees (not contractors) • Dedicated delivery teams • Hybrid model (on-site and virtual) • Client satisfaction across accounts is over 97% • Three consecutive years HRO Today quality of service award • Less than 7% voluntary turnover DIFFERENTIATORS • Business-impacting roles • Value-added services • RPO: Redefined® • Recognized by the organizations below:
  • 3. AGENDA: • Core values • Empower your employees • Candidate experience • Employment branding JOIN THE CONVERSATION ONLINE BY USING #GDROADSHOW
  • 5. CORE VALUES why is it so important? 5 COLLABORATION OWNERSHIP LEADERSHIP INTEGRITY KNOWLEDGE WILSONHCG CORE VALUES: • High-touch customer experience • Quality over quantity • Surpass expectations and commitments • Innovating and driving change • Honest, open communication • Integrity and transparency • Respectful, accountable and professional • Our people are our greatest asset • Collaborative, supportive and diversity-rich environment
  • 7. EMPOWER EMPLOYEES they’re your company’s greatest asset 7 Brand ambassador program increased blog traffic by 4Xduring the first year.
  • 9. of HR practioners surveyed understand the importance of a positive candidate experience during the recruitment process, but many are not taking proactive steps to ensure it is happening. Source: CEB Global Assessment Trends Report, 2014 70% 9 CANDIDATE EXPERIENCE overview
  • 10. CANDIDATE EXPERIENCE create a positive one 10 Impacts your company’s bottom line Discourages referrals Damages brand loyalty Hurts your employment brand Lowers employee engagement A NEGATIVE CANDIDATE EXPERIENCE…
  • 11. CANDIDATE EXPERIENCE optimizing the candidate experience 11
  • 13. EMPLOYMENT BRANDING: WHAT DOES IT INCLUDE? • Career Pages • Job Boards • Candidate Experience • Recruitment Marketing • Social Responsibility
  • 14. 14 EMPLOYMENT BRANDING who owns it? of CEOs are worried about employer branding as their own task and over one-third of them feel their HR workers are responsible for it. Universum Research 60%
  • 15. EMPLOYMENT BRANDING thought leadership 15 VIEW THE FULL REPORT AT WWW.WILSONHCG.COM/EBreport 6 KEY EMPLOYER BRANDING STRATEGIES INFOGRAPHIC
  • 16. 16 Define your core values and employee value proposition (EVP) Create internal programs and initiatives to encourage growth and ownership Innovate your candidate experience to include multiple resources Encourage employer branding ownership across all departments ASK JOHN A QUESTION ON TWITTER: @WilsonCEO