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Monitoring your brand
online
• Instructors: Gale Newbold, Ryan Mickley
• Course: Project & Portfolio ENT119-O
• By William Brownell - Sports Marketing & Media
• October 31, 2017
Three Things I found
Most Revealing
• I am Digitally Disguised
• My results do not indicate my knowledge of Social
Media, but rather my lack of a plan.
• I have all the tools at my disposal, but not using
them.
Analogy
• Working on the perfect race
car that has never left the
garage.
Three Things I Found
Most Revealing
• I am very creative
• I am an entertainer
• How much I love my family
• I like to explore
Reflection
• I could of been any of
these.
HootSuite
How I set it up
My tab set-up
Blog, Competitors, Industry, and My
Name
Linked In
My Google Alerts
• My Name
• “Bill Brownell”
• My Industry
• “Sports and Marketing Business”
• My Competitors
• “ESPN”
PSB Alert
My Sports Broadcasting Company
My Feedly
• Social Media
• Digital Marketing
• Entertainment
References:
• Online ID Calculator:  http://www.onlineidcalculator.com/index.php 
• Brand Archetype Quiz: http://kayeputnam.com/brandality-quiz/ 
• Authentic Happiness (specifically the VIA Character Strengths survey):  https://www.authentichappiness.sas.upenn.edu/ 
• Jung Typology Test™:  http://www.humanmetrics.com/cgi-win/jtypes2.asp 
The Definitive Guide to Online Reputation Management by KissMetrics.com
Online Reputation Management: The Ultimate Guide by BrandYourself.com

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Monitoring

  • 1. Monitoring your brand online • Instructors: Gale Newbold, Ryan Mickley • Course: Project & Portfolio ENT119-O • By William Brownell - Sports Marketing & Media • October 31, 2017
  • 2.
  • 3.
  • 4. Three Things I found Most Revealing • I am Digitally Disguised • My results do not indicate my knowledge of Social Media, but rather my lack of a plan. • I have all the tools at my disposal, but not using them.
  • 5. Analogy • Working on the perfect race car that has never left the garage.
  • 6.
  • 7. Three Things I Found Most Revealing • I am very creative • I am an entertainer • How much I love my family • I like to explore
  • 8. Reflection • I could of been any of these.
  • 10. My tab set-up Blog, Competitors, Industry, and My Name
  • 12.
  • 13. My Google Alerts • My Name • “Bill Brownell” • My Industry • “Sports and Marketing Business” • My Competitors • “ESPN”
  • 14.
  • 15.
  • 16. PSB Alert My Sports Broadcasting Company
  • 17.
  • 18. My Feedly • Social Media • Digital Marketing • Entertainment
  • 19.
  • 20.
  • 21. References: • Online ID Calculator:  http://www.onlineidcalculator.com/index.php  • Brand Archetype Quiz: http://kayeputnam.com/brandality-quiz/  • Authentic Happiness (specifically the VIA Character Strengths survey):  https://www.authentichappiness.sas.upenn.edu/  • Jung Typology Test™:  http://www.humanmetrics.com/cgi-win/jtypes2.asp  The Definitive Guide to Online Reputation Management by KissMetrics.com Online Reputation Management: The Ultimate Guide by BrandYourself.com