1. Target Audience
By Josh O’Reilly. Will Smith. Tom Aquilina. Ollie
Murray

2. You can define a target audience by...
• Gender
• Age
• Ethnicity
• Sexuality
• Class and Status
• Lifestyle

3. Why is it important to have a target audience...
• So you understand what they want. Example: teenagers - like things they can
relate to such as family issues, relationships, growing up,
• Produce material that is appropriate for different social groups. Example:
children’s films shouldn’t/can’t have violent, inappropriate language
• purpose to your film

4. 3 Sub-genres
• 1) Home Invasion
• 2) Slasher
• 3) Ghost and Spirits

5. Target Audience for Home Invasion.
Age 15-35
Gender
65% Male
35% Female
Ethnicity N/A
Sexuality N/A
Class and Status Middle
Lifestyle
Example: The Purge

6. Target Audience for Slasher
Age 15-35
Gender
75% Male
25% Female
Ethnicity N/A
Sexuality N/A
Class and Status Middle
Lifestyle
Example :

7. Target Audience for Ghost And Spirits
Example :
Age 15-35
Gender
65% male
35% female
Ethnicity N/A
Sexuality N/A
Class and Status Middle
Lifestyle

8. Home Invasion
• Interviewee : Tonia O’Reilly
• Would you watch home Invasion films?
• Yes
• Expectations?
• ‘someone haunting the house’

9. • Interviewee : Tom Howard
• Would you watch Home Invasion films?
• No
• Expectations?
• ‘ people going into someone's house without
their consent and loads of violence’

10. • Interviewee : Chris Murray
• Would you watch home invasion films?
• Yes
• Expectations?
• ‘The film creating a lot of suspense as you
don't know the outcome of the people in the
home’

11. Facebook comments

12. Facebook Summary
• Only 1 person comment
• They said: that they expect to see stalking,
clues about people in and outside of the
house .

13. We learned from Audience
feedback...
• They expect to see suspense
• A bit of violence
• Danger
• Mysterious stalker
• A big house in a normal environment
• Either people jumping out or making you
jump