Policy bazaar user centric strategy pitch by and then
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Policy bazaar user centric strategy pitch by and then
- 1. Innovating for growth Friday 4 July 2014
- 2. - BRAND INNOVATION PRESENTATION AND THEN ~ Innovating for growth ~ policy bazaar .com Friday 4 July 2014
- 3. OUR UNDERSTANDING OF POLICY BAZAAR’S BUSINESS OBJECTIVES OF PRESENTATION CUSTOMER ACQUISITION VIA EARNED MEDIA: > Make POLICY BAZAAR the preferred destination for policy shopping CUSTOMER ENGAGEMENT VIA OWNED MEDIA: > Simplify, and convert USER EXPERIENCE of policy bazaar into a memorable, enriching USER INTERFACE journey CUSTOMER LOYALTY VIA OWNED MEDIA: > Simplify, and convert user experience of policy bazaar into a memorable, enriching journey AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 4. THE USER JOURNEY IN POLICY BAZAAR AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 5. &? &? AND THEN ~ Innovating for growth ~ POLICY BAZAAR 3RD PARTY Friday 4 July 2014
- 6. CONSUMER BEHAVIOUR 2 PRIMARY REASONS TO BUY INSURANCE: 1. FEAR OF TAXES 2. FEAR OF UN-CERTAINTY OF LIFE AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 7. GROWTH OPPORTUNITY 1 -INNOVATE THE BUYING EXPERIENCE = ENHANCE CUSTOMER ACQUISITION AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 8. AND THEN ~ Innovating for growth ~ POLICY BAZAAR EMBED SOCIAL CONVERSATION POINTS IN USER JOURNEY PRE AND POST ORDER Friday 4 July 2014
- 9. AND-SIGHT FOR BUSINESS _ _ _ INCREASE ADOPTION PAN INDIA, BY INNOVATING THE USER EXPERIENCE @ AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 10. VISUALIZE THE USER INTERFACE. CREATE A SIMPLIFIED VISUAL ICONOGRAPHY BASED USER INTERFACE TO INCREASE ADOPTION 80% VISUAL + 20% TEXTUAL USER INTERFACE. AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 11. KNOWLEDGE SHARING -CREATE LONG TERM ENGAGEMENT AND LOYALTY BY ENABLING DECISION MAKING & DE- RISKING WITH VIDEO CONTENT CAMPAIGNS ONLINE Friday 4 July 2014
- 12. AND-SIGHT FOR CONSUMERS _ _ _ CONSUMERS ARE LOOKING FOR ANSWERS TO DE-RISK THEIR LIVES @ AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 13. MEDIA IS NOT THE MESSAGE, BUSINESS IS THE MESSAGE! AND THEN ~ Innovating for growth ~ Friday 4 July 2014
- 14. LET’S TALK ON THE ROAD AHEAD _ _ _ Friday 4 July 2014
- 15. Innovating for growth Friday 4 July 2014