This document is a Digital Marketing training material developed to open you up to what it takes to market online.

1. Digital Marketing Strategy & the Internet by Solomon Balogun
Digital Marketing Part 2
Solomon Balogun

2. 21st Century Sales and Marketing Strategy
Digital Marketing Strategy & the Internet by Solomon Balogun
Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

3. Strategy & the Internet by Solomon Balogun
STRATEGY VS TACTICS
A strategy is a bigger, overall plan that can comprise
several tactics, which are smaller, focused, less impactful
plans that are part of the overall plan. While the original
usage of the terms strategy and tactic was in a military
context, they are now used in a wide variety of everyday
settings, including business.
Strategy is a high level plan to attain one or more goals
under circumstances of uncertainty.
Strategy is important because the resources available to
achieve these goals are usually limited.
Tactic(s) may refer to a plan, procedure, or expedient for
promoting a desired end or result
Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing
Consultant in Africa”
Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in
Africa”

4. Solomon Balogun is a top Social Media/Digital Marketing Manager
Strategy & the Internet by Solomon Balogun
CORPORATE VS ONLINE MARKETING
Corporate Language sometimes does not fit into
the online audience you are marketing
Online marketing as a common use of the following
words to use
1. You 2. New 3. Free 4. Guarantee 5. Top
6. Cheaper
If your corporate value does not warrant the use of
such words. There must be a rethink and careful
integration of online marketing buzz words, other
wise your online adverts may not be attractive.
Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing
Consultant in Africa”

5. Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing
Consultant in Africa”Solomon Balogun is a top Social Media/Digital Marketing Manager
Strategy & the Internet by Solomon Balogun
BUILDING YOUR ONLINE MARKETING STRATEGY
Developing an Online Marketing/Digital
Marketing Plan
There are lots of ways of marketing online but even
when using “free” services like Twitter, Facebook
and LinkedIn you are still spending time and
resources. With the different methods of
marketing, diverse audiences and ways to market
to them, an online campaign in a way needs more
planning and better oversight more than traditional
marketing .
Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in
Africa”

6. Solomon Balogun is a top Social Media/Digital Marketing Manager
Strategy & the Internet by Solomon Balogun
From experience, I have broken Online Marketing
Strategy into 6 parts with an additional section on
the tools to use.
1. Define your customer
2. Define your objectives
3. Design/Create Content
4. Create a Messaging Calendar
5. Define your Measurements
6. Execute your Plan
I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”
Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in
Africa”

7. Strategy & the Internet by Solomon Balogun
RECOMMENDED DIGITAL MARKETING TOOLS
TARGETED EMAIL
SOCIAL MEDIA
VIDEO VIRAL MARKETING
SEO
GOOGLE ADWORD
TARGETED SMS
I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”
Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in
Africa”

8. Question?
CALL: +2437082430741
Strategy & the Internet by Solomon Balogun
I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in
Africa”