Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Bmi selects slideshow
1. Individual
Age
Presence of Children (POC)
*POC Child Age (0-17)
Ethnicity
Gender
Number of Children
Voter Party Preference
Financial Information
Income Level (HHI)
< $25,000
$25k- $50k
$50k- 75k
$75k- $100k
$100k- $150k
$150k- $175k
$175k- $250k
$250k +
Investment Interest
Net Worth 1, 2 , 5+
Level of Education
High School
Some College
Associates Degree
Bachelors Degree
Masters Degree
Doctorate
Credit Level
Poor credit: 599-0
Fair credit: 649-600
Good credit: 749-650
Excellent credit: 750+
Credit Cards
Bank/Debit
Credit Card Type (MC, Visa, AMEX,
DISC)
*Department Store CC
*Retail/ Gas CC
*Travel/Entertainment CC
*Credit Card Users
Religion
Buddhist
Catholic
Christian
Eastern Orthodox
Hindu
Jewish
Lutheran
Mormon
Home
Home Office Indicator
Home Value
Housing Type Detail
Length of Residence (LOR)
Homeowners
Renters
Swimming Pool
Buying Activities
Coupons
Mail Order Buyer
Online Purchasing
Type of Retail Purchase
Household Datasets
Pet Owners (Cats or Dogs)
Coupon Clippers
DIY/Home Improvement Interest
Food & Wine
Green Households
Health & Fitness
High Tech Households
Investors
Luxury Living
Movie Enthusiasts
Outdoor Enthusiasts
Travel Enthusiasts
Lifestyle Changers
Baby Boomers
College Graduates
Divorced
Empty Nesters
Grandparents
Married
New College Students
Single
Widowed
Consumer Selects (B2C)
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2. Occupation Types
Blue Collar
Home Maker
Medical (anyone in the field)
Military
Professional
Retired
Self Employed
Student
Teacher
White Collar
Educators
Doctors
Nurses
IT Professionals
Accountant
Sales
Marketing
Lawyers
Shopping Preferences
Apparel
Books
Children Products
Collectibles
Electronics
Gifts
Groceries
Health & Beauty
Household Goods
Jewelry
Magazines
Mail Order Buyers
Membership Clubs
Online Buyers
Pet Products
House Hold Health
Acne
Allergies
Alternative Medicine/Holistic
Arthritis
Asthma
Back Pain
Balding/Bald (Hair Loss)
Depression/Anxiety
Diabetes
Diet/ Weight loss
Eczema / Psoriasis
Fitness/ Exercise
Gluten Free/Celiac
Headaches/ Migraines
Hearing Problems
High Blood Pressure/ Hypertension
High Cholesterol
IBS/ Constipation
Obesity
Osteoporosis
Sleep Issues
Wears Glasses/ Contacts
Donors
Animal Welfare
Child Welfare
Enviornmental
Humanitarian
Military
Political Causes/Party
Religious
Charity Interest
Vehicle Info: Owners
ATV Owners
Auto Intenders
Auto Owners (specific makes)
Boats Owners
Lease a vehicle
Motorcycles Owners
RV's Owners
Swimming Pool Owners
Vehicle Year
2
Consumer Selects (B2C)
Misc.
Cable TV
Satellite TV
Tech Gadget
Video Game Interest
3. General Interests
Dating
Do It Yourself
Job Seekers
Entertainment/ Arts
Finance
Gardening
Health
Outdoor
News
Photography
Social Networks
Reading
Arts & Crafts
Travel
Interest in Real Estate
Hobbies (by type)
Auto Repair
Cigar Smoking
Gambling
Gardening
Home Improvement
Musical Instruments
Photography
Interest in Music (by type)
Alternative/Rock
Classical
Country
Gospel
Hip Hop / R&B
Indie
Jazz
Latin
Oldies
Pop
Interest in Health & Fitness
Alternative/Holistic
Cycling/Biking
Dieting/ Weightloss
Healthy Cooking
Organic Foods
Pilates
Running
Swimming
Vitamin Users
Yoga
Sports Enthusiasts
Collectors
Fantasy Sports
Participants
Sports Betting
Sports Selections
Baseball
Basketball
College Football
Extreme Sports
Football
Golf
Hockey
NASCAR
Soccer
Tennis
Travel
Business Travel
Cruise
Family Vacations
Frequent Flyer
International Travel
Timeshare Owners
Interest in Travel
Outdoor Activities
Biking
Boating
Camping
Canoe/Kayak
Fishing
Hiking
Hunting
Skiing
Ethnicity/ Language Preference
African American
Chinese
English
Filipino
French
German
Greek
Hispanic/Spanish Speaking
Indian
Irish
Italian
Japanese 3
Consumer Selects (B2C)
4. Business & Specialty Selects (B2B)
Business Selects
# of Employees
Industry Type
Job Title
Sales Volume/Revenue
SIC Code
Years in Business
Decision Makers
Specialty Business Data Sets
Accounting Professionals
Business Owners
C-Level Executives
Doctors & Nurses
Human Resources Executives
IT Professionals
Lawyers
New Businesses
Real Estate Agents
Sales & Marketing
Medical Professionals
Business Titles
Accounting
Administrative
C-level
Director
Executive
IT
Manager
Marketing
Owner
Partner
President
Purchasing
Sales
VP
Company Types
Franchise
Government
Hispanic Owned
Minority Owned
Small Business
Women Owned
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